Search Result : Balaji News
 

Chandrakanta hopes to recreate Naagin magic

By Misbaah Mansuri | Jun 15, 2017

The new costume drama that replaces Naagin 2 premiers on Colors on June 24

Hindi GECs gear up for big show launches

By exchange4media News Service | Jun 13, 2017

For the second half of the year, Hindi GECs are upping the ante with a slew of new fiction, reality and mythology series

Catch-up game on as regional media gains ground on the back of ad spends

By Ruhail Amin | May 31, 2017

Mainstream TV, OTT, cinema are all reorienting themselves to stand up to the stiff competition posed by the growing clout of regional media houses

What's stopping telecom providers from being active players in OTT?

By exchange4media News Service | May 22, 2017

Telecom operators, the enablers, are yet to find an OTT revenue model that will benefit them and for now seem to be satisfied being only enablers

ALTBalaji rolls out its Windows Universal App to Windows 10 users

By exchange4media News Service | Apr 29, 2017

Windows 10 has 400 million monthly active users globally

Exclusive original content is the code to crack SVOD's sustainability

By Madhuwanti Saha | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

By Sahil Chopra | Apr 26, 2017

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra

We aim to have 20 million registered users by March 31, 2018: Nachiket Pantvaidya, CEO, ALTBalaji

By Madhuwanti Saha | Apr 12, 2017

Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Limited (the Balaji subsidiary that runs the OTT platform), throws light on the content strategy, business model, and how ALTBalaji will edge past others

#StarPlusDopahar trends on Twitter; garners 1.3k tweets

By exchange4media News Service | Apr 04, 2017

Star Plus’ new property created quite a buzz on Twitter after its launch on April 3

adidas creates the shortest hashtag for cricket: #III

By exchange4media News Service | Apr 01, 2017

adidas athletes Rohit Sharma, KL Rahul, and Rishabh Pant cast as cricket’s first superhero squad in the campaign

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