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WATConsult wins big at SAARC Awards 2017

By exchange4media News Service | May 22, 2017

The wins include Digital Agency of the Year 2017 award, along with 4 other golds

Discovery to launch Hindi GEC by year end, vie for share in Rs 6,000 cr pie

By Madhuwanti Saha | May 09, 2017

Discovery Jeet will target the 15+ male audience with fact-inspired entertainment

Laqshya Media Group launches branded IP & content division

By exchange4media News Service | May 09, 2017

The new division will be under its live event IP Company, Event Capital.

Bajaj Allianz uses humour to get around the complex mindset around insurance

By exchange4media News Service | May 08, 2017

Launches quirky digital campaign with the tagline ‘Awkward Silence’ to underscore the importance of getting insurance

Laqshya Media Group's Event Capital launches its Branded IPs and Content division

By exchange4media News Service | May 08, 2017

The Group had announced is foray into talent management with the signing of Indian Cricketer Suresh Raina in April

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

By exchange4media News Service | Apr 24, 2017

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

Eveready to shift focus on appliances; likely to double ad-spends

By Venkata Susmita Biswas | Apr 19, 2017

Eveready’s ad spends on the home appliances segment to be much lower than that of a new brand entering a new market

Rediffusion Y&R appoints Sita Narayanswamy as Head of Operations in Mumbai

By exchange4media News Service | Apr 11, 2017

Narayanswamy replaces Uttio Majumdar, who moves to a career in marketing

Mindshare India, Maxus and Madison lead Media ABBYs

By exchange4media News Service | Apr 07, 2017

The Social Street won 3 Silver metals and also a Gold

Integration with technology and expansion beyond metros identified as key areas for accelerating growth of OOH industry

By Saif Ahmad Khan | Mar 27, 2017

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead

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