Search Result : Bajaj News
 

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

By exchange4media News Service | Apr 24, 2017

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

Eveready to shift focus on appliances; likely to double ad-spends

By Venkata Susmita Biswas | Apr 19, 2017

Eveready’s ad spends on the home appliances segment to be much lower than that of a new brand entering a new market

Rediffusion Y&R appoints Sita Narayanswamy as Head of Operations in Mumbai

By exchange4media News Service | Apr 11, 2017

Narayanswamy replaces Uttio Majumdar, who moves to a career in marketing

Mindshare India, Maxus and Madison lead Media ABBYs

By exchange4media News Service | Apr 07, 2017

The Social Street won 3 Silver metals and also a Gold

Integration with technology and expansion beyond metros identified as key areas for accelerating growth of OOH industry

By Saif Ahmad Khan | Mar 27, 2017

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead

Winners Speak: e4m NEONS OOH Conference Awards 2017

By exchange4media News Service | Mar 27, 2017

The awards recognized exceptional work in OOH advertising and digital signage for the period January 2016 to December 2016

BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

By exchange4media News Service | Mar 03, 2017

138 finalists in the running; BBDO Network racks up 45 finalist entries, Ogilvy & Mather and Mullen Lowe follow with 27 and 15 entries, respectively

Bajaj Electricals renews trademark pact with Morphy Richards

By Akshata R Murthy | Feb 25, 2017

Morphy Richards to add more products, some of which would be launched first in India

TV commands 65% of auto sector's ad insertions pie, radio grew 8% during Jul-Sep' 16: TAM Cross Media Adex

By exchange4media News Service | Feb 17, 2017

While TV dominated 65% of the automotive sector’s ad insertions pie, advertising on radio grew 8% for the sector during the Jul-Sep’ 16 period as compared to the same period the previous year, according to data released by TAM Cross Media Adex for the auto sector, a division of TAM Media Research.

Will metros be the new airports for OOH?

By exchange4media News Service | Feb 14, 2017

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

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