Search Result : Bajaj News
 

BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

By exchange4media News Service | Mar 03, 2017

138 finalists in the running; BBDO Network racks up 45 finalist entries, Ogilvy & Mather and Mullen Lowe follow with 27 and 15 entries, respectively

Bajaj Electricals renews trademark pact with Morphy Richards

By Akshata R Murthy | Feb 25, 2017

Morphy Richards to add more products, some of which would be launched first in India

TV commands 65% of auto sector's ad insertions pie, radio grew 8% during Jul-Sep' 16: TAM Cross Media Adex

By exchange4media News Service | Feb 17, 2017

While TV dominated 65% of the automotive sector’s ad insertions pie, advertising on radio grew 8% for the sector during the Jul-Sep’ 16 period as compared to the same period the previous year, according to data released by TAM Cross Media Adex for the auto sector, a division of TAM Media Research.

Will metros be the new airports for OOH?

By exchange4media News Service | Feb 14, 2017

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

ASCI cracks the whip on Horlicks Oats, Amazon India, Parachute Advansed Coconut Hair Oil ads

By exchange4media News Service | Feb 10, 2017

In November 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 100 out of 152 advertisements

Carried Yesterday: Leo Burnett India elevates Rakesh Hinduja to Head of Mumbai Operations

By exchange4media News Service | Feb 08, 2017

He will continue to report to Saurabh Varma, Chief Executive Officer, Publicis Communications India

Discovery launches new sports channel, DSPORT

By exchange4media News Service | Feb 07, 2017

With live sports action channel, DSPORT, Discovery Communications diversifies its portfolio in India

We will do 200 hours of local content this year: Karan Bajaj, Discovery Networks

By exchange4media News Service | Feb 07, 2017

Karan Bajaj, Senior Vice President & General Manager, Discovery Networks Asia-Pacific, on the new sports channel DSPORT’s USP and how the network has set its eyes on India to expand its footprint

FMCG cos to record weak Q3 report cards as demonetisation woes underweigh

By exchange4media News Service | Feb 06, 2017

From the FMCG firms’ Q3 results ending December 2016, it’s evident that demonetisation has hit the Rs 2.5-lakh-crore FMCG market by a nearly 1.5 per cent of net sales

No dramatic drop in digital ad spends post demonetisation, say industry experts

By Venkata Susmita Biswas | Feb 01, 2017

Sanjay Mehta, Charulata Ravikumar and Rajiv Dingra say digital medium did not see dip in advertising post demonetisation

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