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e4mChillout: Table Tennis is akin to meditation for Vivek Bhargava!

By Venkata Susmita Biswas | Jul 22, 2017

Vivek Bhargava, CEO, DAN Performance Group, is a national-level Table Tennis champion, has won a game of chess against Viswanathan Anand, and is learning stand-up comedy!

Nucleus PR bags PR mandate for Unibic Foods India

By exchange4media News Service | Jul 20, 2017

Nucleus PR is a nine-year-old firm that handles clients across various verticals

#GoTS7 trends on Twitter in India, fans world over go gaga

By Ronald Menezes | Jul 18, 2017

Game of Thrones season seven takes social media by storm. We take a look at what’s been trending after the release of the first episode of one of the most anticipated shows in TV history

Roda Mehta honoured with AAAI Lifetime Achievement award

By exchange4media News Service | Jul 17, 2017

Roda Mehta played a legendary and pioneering role in establishing scientific media planning and buying in India

Game of Thrones official merchandise now in stores

By exchange4media News Service | Jul 14, 2017

Black White Orange has exclusive licensing and merchandising rights for the India market

Morphy Richards appoints J Walter Thompson as creative agency

By exchange4media News Service | Jul 14, 2017

The agency will lead the development of all the brand campaigns for Morphy Richards in India from its Mumbai office

e4mSpotlight: What makes Indian Premier League 'premier'?

By Madhuwanti Saha | Jul 10, 2017

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

Madison World bags media mandate for Uber India

By exchange4media News Service | Jul 08, 2017

The total size of the account is pegged at Rs 100 crore

Honda launches campaign for CB Shine SP

By exchange4media News Service | Jul 06, 2017

The ‘Effortless Style. It’s Special!’ campaign’s central theme is how the technologically advanced CB Shine SP lets the rider effortlessly boast his personal style

Vizeum wins media mandate for A&M Noodles

By exchange4media News Service | Jul 06, 2017

Vizeum has bagged the media mandate for A&M Noodles from Maruchan Ajinomoto India, following a multi-agency pitch.

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