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'Do the Lions Still Roar'- A reality check for M&E Industry @ FICCI Frames '17

By exchange4media News Service | Mar 22, 2017

At the ongoing 18th edition of FICCI Frames, experts from the broadcasting, film industry and government discussed the challenges faced by the M&E industry

GenY Medium wins the digital mandate for all Apollo Health & Lifestyle brands

By exchange4media News Service | Mar 22, 2017

GenY will handle the digital advertising, performance marketing, social media listening, and reputation management for the company and their healthcare models such as Apollo Clinics, Apollo Sugar, Apollo Diagnostics, Apollo Cradle for Women & Child, and Apollo Spectra

M&E industry in India to grow at a faster pace of 14% between 2017-21: FICCI-KPMG report 2017

By exchange4media News Service | Mar 22, 2017

Advertising revenues expected to increase at a CAGR of 15.3 per cent. 2017 likely to witness marginally slower rate of 13.1 per cent as the economy recovers from the lingering effects of demonetisation and initial uncertainties arising from GST implementation

Social Kinnect wins the digital marketing mandate for Safari Bags

By exchange4media News Service | Mar 21, 2017

Safari Bags takes the big leap into digital with this association, gets set to launch the brand online

VIP: A success story steeped in authenticity and bold decisions

By exchange4media News Service | Mar 11, 2017

Radhika Piramal, Managing Director, VIP Industries, delivered the keynote address at the 12th annual Pitch CMO Summit held in Mumbai on Friday. Piramal spoke on the topic of truth and transparency in the marketplace and in life

Crosshairs Communication wins PR mandate for India Today Conclave

By exchange4media News Service | Mar 09, 2017

The PR mandate was awarded to Crosshairs Communication for the third time in a row

Guest Column: How start-ups and SMEs can compete with big brands and MNCs on SEO results?: Anil Kumar Singh, Ogilvy & Mather

By Anil Kumar Singh | Mar 06, 2017

Being at the top in a search engine result page gives any business a great boost in overall growth, recognition and achievement of goals, says Singh

Dentsu One wins creative mandate for JK Tyres

By exchange4media News Service | Mar 04, 2017

As part of the mandate, Dentsu One’s scope of work will range across TVC, print, radio, OOH, digital, and activations wherein it will focus on launching the client’s two-wheeler tyres

IBD India bags creative duties of SYSKA Personal Care Appliances division

By exchange4media News Service | Mar 04, 2017

IBD India launches two major campaigns with actors Sushant Singh Rajput and Tamannaah Bhatia for men’s and women’s range respectively

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