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KFC's secret recipe to staying relevant

By Neeta Nair | Jun 28, 2017

Lluis Ruiz Ribot, CMO, KFC India, talks about the company’s fresh approach to marketing, recent campaigns, focus on digital and more

&TV's magnum opus Paramavatar Shri Krishna premieres today

By exchange4media News Service | Jun 19, 2017

With lavish sets, intricate costumes and jewellery and advanced specials effects, the show promises to be a visual delight

Baba Ramdev's 10x growth formula for Patanjali & desi corporates

By Ruhail Amin | May 10, 2017

The Yoga Guru says successful business is all about three critical aspects-honest efforts, trust and loyalty; envisions a tenfold growth for his company in the next three to five years

Discovery to launch Hindi GEC by year end, vie for share in Rs 6,000 cr pie

By Madhuwanti Saha | May 09, 2017

Discovery Jeet will target the 15+ male audience with fact-inspired entertainment

RIP Vinod Khanna: Loss of a charmer, whose machismo made Cinthol an iconic brand

By Ruhail Amin | May 01, 2017

During his reign as Bollywood’s heartthrob, majorly in the ‘70s and ‘80s, late actor Vinod Khanna also featured in some brand endorsements- the most memorable of the lot was his ad for Cinthol, which showed him in all his macho glory

We aimed to reach Rs 10,000 cr in revenues by the year-end, and we're almost there: Acharya Balkrishna

By Neeta Nair | Apr 10, 2017

Brand Patanjali rides on the ‘Made in India’ swadeshi sentiment, but Acharya Balkrishna, CEO, Patanjali Ayurved, says that he soon expects the company to write a success story abroad too

Patanjali is a movement to build a new India: Acharya Balkrishna

By Ruhail Amin | Apr 07, 2017

Balkrishna decodes the formula to Patanjali's success, its vision, and what differentiates the brand from others in the market

The industry needs metrics that are trusted, transparent and easily verified: Babak Pahlavan, Google

By exchange4media News Service | Mar 02, 2017

Babak Pahlavan, Senior Director of Product Management, Analytics Solutions and Measurement, Google, on building trust and increasing transparency with MRC-accredited measurement

Dainik Bhaskar celebrates 20 years in Rajasthan

By exchange4media News Service | Feb 03, 2017

The 20th Anniversary Celebrations with the theme ‘Dainik Bhaskar Utsav 2016’ was conducted over nine days in Jaipur

Amazon India tops BARC's Top 10 Brands list for the third consecutive week

By exchange4media News Service | Feb 01, 2017

BARC India’s third week of 2017’s viewership and ad insertions data saw Amazon topping Top 10 Brands for the third consecutive time and strengthening its position in the Top 10 Advertiser list

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