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We aimed to reach Rs 10,000 cr in revenues by the year-end, and we're almost there: Acharya Balkrishna

By Neeta Nair | Apr 10, 2017

Brand Patanjali rides on the ‘Made in India’ swadeshi sentiment, but Acharya Balkrishna, CEO, Patanjali Ayurved, says that he soon expects the company to write a success story abroad too

Patanjali is a movement to build a new India: Acharya Balkrishna

By Ruhail Amin | Apr 07, 2017

Balkrishna decodes the formula to Patanjali's success, its vision, and what differentiates the brand from others in the market

The industry needs metrics that are trusted, transparent and easily verified: Babak Pahlavan, Google

By exchange4media News Service | Mar 02, 2017

Babak Pahlavan, Senior Director of Product Management, Analytics Solutions and Measurement, Google, on building trust and increasing transparency with MRC-accredited measurement

Dainik Bhaskar celebrates 20 years in Rajasthan

By exchange4media News Service | Feb 03, 2017

The 20th Anniversary Celebrations with the theme ‘Dainik Bhaskar Utsav 2016’ was conducted over nine days in Jaipur

Amazon India tops BARC's Top 10 Brands list for the third consecutive week

By exchange4media News Service | Feb 01, 2017

BARC India’s third week of 2017’s viewership and ad insertions data saw Amazon topping Top 10 Brands for the third consecutive time and strengthening its position in the Top 10 Advertiser list

Amazon India holds firm in BARC’s Top 10 Advertisers and Top 10 Brands charts

By exchange4media News Service | Jan 20, 2017

BARC’s second week of 2017 (January 7-13) saw ecommerce giant Amazon India making its presence in both Top 10 Brands and Advertisers list under Across Genres category

Ramdev Baba’s Patanjali Yogpeeth fined Rs 6.83 lakh as entertainment tax

By exchange4media News Service | Jan 11, 2017

Patanjali’s tryst with controversy continues. This time Ramdev Baba’s Patanjali Yogpeeth and Yoga Gram management has got into trouble with the Haridwar district administration who slapped a notice on the institution to cough up Rs 6.83 lakh as entertainment tax

Has 2016 been Patanjali's year?

By Madhuwanti Saha | Dec 30, 2016

Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved

Dainik Bhaskar Utsav 2016: A star studded affair

By exchange4media News Service | Dec 20, 2016

The celebrations began on the 15th December and included a special session with Baba Ramdev. This weeklong Utsav will culminate on 21st December with a special slogan and painting competition that will be held in Jaipuria Vidyalaya

IMPACT Person of the Year Award 2016 in pictures

By exchange4media News Service | Dec 14, 2016

Before the IPOY award was presented, there was a special felicitation for IPOY nominees Shashi Sinha, CEO of IPG Mediabrands India and CVL Srinivas, CEO of GroupM South Asia

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