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Guest Column: Chatbots and AI are rising as financial assistants

By Saurabh Kumar | Sep 19, 2017

In the banking and healthcare sectors, the average time saved per chatbot inquiry compared to call centres is over four minutes and an expected $8 billion in cost saved by 2022

Actress Revathi plays progressive mother of Vikrant Massey in Axis Bank Home Loan campaign

By exchange4media News Service | Sep 16, 2017

Axis bank has launched a new Home Loan campaign with a unique product differentiator - “Home Loans with 12 EMIs Off”

HDFC Bank is India’s most valuable brand, fourth year in a row: BrandZ™ Top 50 Most Valuable Indian Brands 2017

By exchange4media News Service | Sep 14, 2017

The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better than home grown counterparts like Flipkart and Ola

Axis My India partners with TAM India

By exchange4media News Service | Sep 07, 2017

This is in order to launch one of the world's largest consumer insight platforms to help increase ROI

Our aim is to become the smart money app for India: Akash Gupta, Mobikwik

By Dolly Mahayan | Sep 06, 2017

The Vice-President of Marketing at Mobikwik said that they are focused on brand building and wish to hit 150 million users, the biggest number of merchants who can accept payments by Mobikwik and change the way they handle money by 2018

After IPL, what will SPN bank upon?

By Madhuwanti Saha | Sep 05, 2017

Following two of its popular shows going off air on Hindi GEC SET, SPN is now facing a tough tie with losing out IPL media rights to Star India

IndIAA Awards to be presented on September 8 in Mumbai

By exchange4media News Service | Sep 01, 2017

The jury has picked the winners in about 20 high spend categories

Patanjali Range of Products leads BARC’s Top 10 Brands@ Week 33

By exchange4media News Service | Aug 25, 2017

Dove Cream Bathing Bar and Horlicks moved to second and third spot with 10,324 and 10,248 insertions respectively

We don't take decisions based on one Thursday ratings: Danish Khan, SET

By Madhuwanti Saha | Aug 24, 2017

Danish Khan, EVP and Business Head at Sony Entertainment Television (SET), opens up about the controversy surrounding its new show ‘Pehredaar Piya Ki’, KBC going from strength to strength, renewing contract with comedian Kapil Sharma and the importance of ratings

Amazon India returns after brief hiatus to rule BARC's Top 10 Brands @Week 32

By exchange4media News Service | Aug 21, 2017

Amazon India regained hold over BARC’s Top 10 Brands for Week 32 (August 5–11). It moved up to fifth spot in the Top 10 Advertisers for the same week.

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