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From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump

By Ruhail Amin | Jan 06, 2017

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

PayTM clear leader among e-wallets with 97% searches post demonetisation: SilverPush report

By exchange4media News Service | Dec 20, 2016

Silverpush’s mapping reveals that banks and e-wallets increased their TV spends post the demonetisation of 500 and 1000 rupee currency notes in India. Post demonetisation, the e-wallet industry in India witnessed over 20 per cent surge in searches

Dull UPI promotions need to pick up pace

By exchange4media News Service | Dec 19, 2016

Government-backed secure peer to peer money transfer tool for smartphones will need aggressive promotion to keep up with digi-wallet start-ups

Dentsu Aegis Network acquires experiential design studio Fractal

By exchange4media News Service | Dec 16, 2016

Acquisition will bring together a team of 1,000 digital experts, including the combined Isobar team and the existing network digital brands iProspect, WATConsult and Dentsu Webchutney

Automakers grim as demonetisation puts brakes on sales figures

By exchange4media News Service | Dec 13, 2016

Demonetisation has affected one of the fastest growing sectors with some automobile majors stretching their scheduled breaks in production from five to 15 days. But the automobile majors have taken this cash crunch as a challenge and are offering various incentives to pick retail sales

Auto sector likely to see 30-40% decline in ad spends post demonetisation

By Ruhail Amin | Nov 30, 2016

Demonetisation has already led to a downward trend on media spends and sales in the auto sector. Footfalls at the dealerships across India have dipped by 75 percent while bookings have come down by about 50 per cent

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

Paytm introduces 'Nearby' to inform customers about nearest Paytm merchant

By exchange4media News Service | Nov 12, 2016

Also, the new ‘Add Cash’ feature allows customers to find the nearest points such as ICICI & Axis bank branches where they can get cash loaded in their Paytm wallet

Manasi Kadne joins Publicis Capital as ECD

By exchange4media News Service | Nov 11, 2016

At Publicis Capital, Kadne will lead the creative charge at the Mumbai office and the L’Oreal Garnier account, reporting to Bobby Pawar, Managing Director & Chief Creative Officer, Publicis South Asia

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