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Auto sector likely to see 30-40% decline in ad spends post demonetisation

By Ruhail Amin | Nov 30, 2016

Demonetisation has already led to a downward trend on media spends and sales in the auto sector. Footfalls at the dealerships across India have dipped by 75 percent while bookings have come down by about 50 per cent

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

Paytm introduces 'Nearby' to inform customers about nearest Paytm merchant

By exchange4media News Service | Nov 12, 2016

Also, the new ‘Add Cash’ feature allows customers to find the nearest points such as ICICI & Axis bank branches where they can get cash loaded in their Paytm wallet

Manasi Kadne joins Publicis Capital as ECD

By exchange4media News Service | Nov 11, 2016

At Publicis Capital, Kadne will lead the creative charge at the Mumbai office and the L’Oreal Garnier account, reporting to Bobby Pawar, Managing Director & Chief Creative Officer, Publicis South Asia

HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report

By exchange4media News Service | Sep 22, 2016

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

Arun Raman Returns to GREY group India as the National Planning Head

By exchange4media News Service | Sep 02, 2016

Raman will lead the agency's Strategy offering across its offices in India. He will be based in Mumbai, reporting to Sunil Lulla, Chairman and Managing Director, GREY group India.

Axis Bank launches #IgotPlans campaign with actor Purab Kohli

By exchange4media News Service | Aug 30, 2016

The campaign #IgotPlans reflects the get up and go attitude of these travellers, and builds the Axis Bank Forex Card as an answer to those who wanted to explore the world on their own terms

R Balki moves on from Mullen Lowe Lintas Group as Chairman

By Priyanka Mehra | Aug 10, 2016

He is moving out after a stint of over two decades with the agency

ASCI upholds complaints against PepsiCo, Amazon, Patanjali, Flipkart & Dabur among others

By exchange4media News Service | Aug 05, 2016

Out of 109 advertisements against which complaints were upheld, 41 belonged to the Healthcare & Personal Care category, 23 to the Education category, followed by 12 in the Food & Beverages category, 9 in the E-commerce Category, 9 in Consumer Durables Category and 15 advertisements from other categories

Airtel partners with Milestone Brandcom to launch OOH campaign across 105 cities

By exchange4media News Service | Jul 30, 2016

The Open Network initiative is being communicated to consumers through a bold and path-breaking communication mix including a full-fledged OOH Campaign across 105 cities, executed with the intent of creating impact and spread word of mouth

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