Technology is a disruptive innovation for media: Experts

Experts discuss how digital,technology and media joined hands to build a business model which has the ability to be agile, adaptable and is designed t...

Want Viacom 18 to become screen and platform-agnostic: Sudhanshu Vats, Group CEO

As Viacom18 turns 10, Group CEO Sudhanshu Vats talks about the uniqueness of operating in India and shares his future plans including leveraging TV an...

Spotlight: We are in the third wave of digital disruption: Norm Johnston

Norm Johnston, Global CEO of Mindshare FAST and Global Chief Digital Officer at Mindshare, speaks about the future of digital and how IoT will cause a...

Mobivity is the future for brand advertising

At the Maddies Awards 2017 held by exchange4media, Marzin R. Shroff, MD & CEO, Eureka Forbes Ltd. made a strong case for mobile creativity

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

Acer joins the game...

Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, says they will now make a concentrated effort to grow the gaming market in India, wh...

Events and activation industry to cross 10k crore mark by 2021: EY Report

The key drivers for this robust growth are digital activation, sports leagues, rural expansion and government initiatives followed by IPs, personal ev...

Gartner identifies three megatrends that will drive digital business into the next decade

artificial intelligence (AI) everywhere, transparently immersive experiences and digital platforms are the trends that will provide unrivalled intelli...

We want to triple ourselves this year to reach the $3 million mark: Barin Mukherjee, Co-founder, DigitalF5

The company that began with two people is now 53 members strong and expects to triple itself this year to reach the $3 million mark

Guest Column: Marketing outreach through mobile traffic is the need of the hour: Rohit K Singh, VP, AppsDiscover Technologies

Marketers should be aware of the new tools like geo-mapping, QR codes, AR and use it to their advantage on not just mobile phones and tablets but also...

Helping publishers grow revenue remains a huge focus for us: Sundar Pichai, CEO, Google

While announcing Alphabet’s 2017 Q2 results on an earnings call, Google’s CEO highlighted the factors influencing its growth. He also spoke about foc...

Blippar introduces 'Halos' facial recognition feature on its mobile app

Blippar takes social interaction to a whole new level with augmented reality and customizable AR face profiles

Guest Column: AR and Selfie- how long before the twain meet?: Santanu Ghatak, MRM McCann

When the Selfieration and AR meet, the expression possibilities become endless and brands will be able to sync individually with their consumers for i...

DDB MudraMax appoints Sommnath Sengupta as Head, Tech Innovations, OOH and Experiential

Sengupta was earlier the National Creative Director at Kinetic Worldwide Or The award-winning innovator is also a mixed media installation artist

e4m NEONS OOH, 2017: Shortlist Unveiled

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016...

World Social Media Day: Industry experts herald growth of video content, VR and AI

Today on World Social Media Day, industry experts tell us what has changed in the social media space over the last one year and what can be expected t...