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India's digitization offers new opportunities for Indian marketers: Warc report

By exchange4media News Service | Jan 18, 2017

Warc, the global marketing intelligence service, has released its Asian Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Madison BMB wins 7 new clients over 9 months

By exchange4media News Service | Jan 14, 2017

The accounts include Angel broking, Miraj Cinemas, Naman Group, Aditya Birla Health Insurance, Web Talkies, Amul Bodywarmers, and Vistaprint

Asian Paints Ultima Protek’s humorous ad with Ranbir Kapoor gets 1 million views on YouTube

By Sarmistha Neogy | Jan 12, 2017

O&M took a refreshing stance to highlight the qualities of the paint, through a romantic musical drama where Kapoor is seen as a classical singer

O&M's new campaign for Asian Paints sees Ranbir Kapoor in a unique role

By exchange4media News Service | Jan 10, 2017

The dare was a truly refreshing and interesting take on the brief to establish UltimaProtek as the best waterproofing paint

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump

By Ruhail Amin | Jan 06, 2017

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

Zee TV Canada celebrates first anniversary of 'BC ROUND UP'

By exchange4media News Service | Dec 30, 2016

The one-of-its-kind daily community update show caters to the Indo-Canadian community

HT, Jagran & Manorama invest more in digital than many other Indian newspapers: Reuters Institute

By Saif Ahmad Khan | Dec 29, 2016

A report released by Reuters Institute studied the digital transition of Dainik Jagran, Hindustan Times and Malayala Manorama

Sandeep Tomar joins ZOPO as National Business Manager

By exchange4media News Service | Dec 27, 2016

Sandeep Tomar brings with him 12 years of rich experience in the telecom industry and is credited with developing unique business models for many successful brands.

'STAR Track': Here's the remarkable journey of STAR India over 25 years

By exchange4media News Service | Dec 20, 2016

STAR India's trailblazing journey is intimately linked to the evolution of the modern Indian identity

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