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POKKT enables in-game branding with launch of its latest SDK

By exchange4media News Service | May 27, 2017

With easily integrated and less intrusive ads, the newest feature rollout will make in-app advertising hassle-free for both game developers and brand advertisers

Focus on the rapidly expanding Mobile Marketing Automation: Almitra Karnik, Head of Marketing & Global Growth, CleverTap

By Ronald Menezes | May 26, 2017

Karnik says that the Mobile Marketing Automation will be a $98 billion opportunity by 2021 and it's been growing at a CAGR of 28.1%

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By exchange4media News Service | May 26, 2017

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

No injunction against Republic TV in Times IPR case: HC

By exchange4media News Service | May 26, 2017

Delhi High court refuses to grant any injunction to air the Sunanda or Lalu-Shahabuddin tapes

Rajan Anandan takes over as new IAMAI Chairman

By exchange4media News Service | May 26, 2017

Anandan takes over from Kunal Shah, Co-founder & Chief Executive Officer, FreeCharge

Tamil Nadu broadcasters trump South market with Rs. 1,400-1,800 cr revenue

By Akshata R Murthy | May 26, 2017

With the revenue billed at Rs. 1,400-1,800 cr, the southern markets are only going to get more lucrative

Universal Music India promotes Vinit Thakkar to Senior VP, India

By exchange4media News Service | May 26, 2017

Thakkar to delve into the operations of Universal Music Group’s Indian and South Asian business

200 Not Out appoints Maxus to create magical innings for Sachin: A Billion Dreams

By Priyanka Mehra | May 25, 2017

Maxus has helped conceptualize and execute the strategy for the biographical drama based on life of the living legend in the cricketing world Sachin Tendulkar

Concerned print industry braces for new tax regime under GST

By exchange4media News Service | May 25, 2017

Under the GST, newsprint will be subjected to a heightened tax rate of 5% as opposed to 3%, earlier. While some publishers fear increased cost, others suggest clients pay for it

GroupM takes fresh and Mint-y route for new call for diversified talent

By Priyanka Mehra | May 25, 2017

As the media agency further diversifies talent, it brings out new campaign in print, which will soon be extended to digital mediums as well

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