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Flashed Yesterday: Maxus retains media mandate for L'Oreal India

By exchange4media News Service | Jul 22, 2017

Maxus has been the media AOR for L'Oréal since 2010

UC News appoints Cheil India as Integrated Communication Agency on Record

By exchange4media News Service | Jul 22, 2017

The account was awarded to Cheil after a multi-agency pitch

Asianet News Digital plans to foray into Tamil market soon

By Akshata R Murthy | Jul 21, 2017

Anoop N, the new COO of the company, shares some of his future plans and strategies in the southern market

DSPORT partners with NODWIN to broadcast Indian eSports league

By exchange4media News Service | Jul 20, 2017

ESL India Premiership will be aired for the first time on Indian TV

LinkedIn plans on launching native B2B videos

By Akshata R Murthy | Jul 20, 2017

Virginia Sharma, Director Marketing Solutions at LinkedIn India spoke to e4m about leveraging their partnership with Microsoft, launch of the B2B content specific video platform and the focus on LinkedIn Lite on 2G internet for grey skilled workers.

Madison Media appoints Saurabh Tyagi as GM to head Titan Media AOR

By exchange4media News Service | Jul 20, 2017

He joins the agency from Times Network where he was the Head of Revenue Strategy and Planning

Pocket Aces forays into China

By exchange4media News Service | Jul 20, 2017

Enters an exclusive partnership with WebTV Asia to launch content on Alibaba-owned Youku Tudou

Rashi Goel appointed VP Consumer Communications and e-commerce at Nestle; Vikramjeet Singh replaces her at Heinz

By Ruhail Amin | Jul 20, 2017

With Rashi Goel’s move to Nestle, Kraft Heinz India has appointed Vikramjeet Singh as CMO to lead the marketing, media and consumer research function

Zirca launches ContentdB, Asia's first integrated native advertising management platform

By exchange4media News Service | Jul 20, 2017

ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

Zirca will launch 3 content marketing related products in the next two years: Neena Dasgupta, CEO & Director, Zirca Digital Solutions

By Venkata Susmita Biswas | Jul 20, 2017

Zirca Digital Solutions launched a native advertising management platform, ContentdB, on Wednesday

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