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Facebook apologizes for "overstated" video metric

By Abhinn Shreshtha | Sep 26, 2016

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Maxus wins Social Media agency of the year at Big Bang Awards 2016

By exchange4media News Service | Sep 26, 2016

Tata Sky was named Client of the year for its innovative 13 episodes TVC campaign called Daily Dillagi

Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 26, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

Procam International buys stake in Eventjini

By exchange4media News Service | Sep 26, 2016

This partnership will enhance pre-race experience for marathoners through interactive interface and ease of registration process

Zoomcar raises $24 million in series B funding

By exchange4media News Service | Sep 26, 2016

Ford Smart Mobility LLC, a subsidiary of Ford Motor Company, led the round alongside existing investors Sequoia Capital, Nokia Growth Partners(NGP) and Empire Angels

Asian Paints launches new campaign 'Kam Kharcha, Saalo Saal Charcha'

By exchange4media News Service | Sep 24, 2016

Contract Advertising has created a new ad campaign for Asian Paints Tractor Emulsions highlighting the value factor of the brand's emulsions which lasts for many years and hence does not require re-painting every year

Kelly Clark Named Global CEO of GroupM; Dominic Proctor steps down as Global President

By exchange4media News Service | Sep 23, 2016

Clark most recently served as the CEO of GroupM in North America from 2012 to 2015. Prior to that role, he was the worldwide CEO for Maxus between 2008 and 2012

Telenor Group Survey: 66% Indian millennials envision future opportunities in internet & digital sectors

By exchange4media News Service | Sep 23, 2016

Six-nation online survey reveals India’s youth are ‘excited’ for future digital job prospects but still prioritize human-centered skills when it comes to workplaces of 2020

Asian news broadcasters like Al Jazeera, Channel News Asia, CCTV offer an authoritative alternative to western broadcasters: Jim

By Saif Ahmad Khan | Sep 22, 2016

Veteran Australian journalist Jim Middleton feels that news television in India is opinionated but interesting

HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report

By exchange4media News Service | Sep 22, 2016

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

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