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Carried yesterday: Ad Club and AAAI to felicitate first-ever Champions of Excellence at Goafest 2017

By exchange4media News Service | Mar 25, 2017

Amitabh Kant, Chandrasekhar Radhakrishna, Harish Bhat, Nadia Chauhan, and R.S.Sodhi have been announced as the Champions of Excellence

MediaCom India is Agency of the Year at Festival of Media Asia

By exchange4media News Service | Mar 25, 2017

MediaCom won four golds and one bronze, making it the highest awarded agency from India

India's app usage growing at 43% YoY:Yahoo Flurry Analytics Report

By exchange4media News Service | Mar 24, 2017

Phablet is most preferred mobile device with 61% market share in India; music, media and entertainment applications saw the biggest usage increase at 188%; time-spent in Messaging and Social apps grew by 52%

Malini Agarwal tops IMPACT's list of 50 Most Influential Women, 2017

By exchange4media News Service | Mar 24, 2017

Taking native advertising to an altogether different level, Agarwal is undoubtedly one of the biggest influencers in the digital space today

IMPACT's 50 Most Influential Women List 2017 to be unveiled today

By exchange4media News Service | Mar 23, 2017

The much-respected list recognises women who have redefined the dynamics in their respective fields across media

Na life rukegi, na game rukega, says Hotstar's new commercial for Vivo IPL 2017

By exchange4media News Service | Mar 23, 2017

Given the super-busy lives we all lead, the new campaign makes a strong case for life to go on even as we get caught in the IPL fervour

Will Arnab Goswami's Republic cash in on the growth in the English News Genre?

By Priyanka Mehra & Madhuwanti Saha | Mar 23, 2017

Industry insiders indicate that Republic has already received its license and is expected to launch in the next few weeks

AION Fund to acquire majority interest in PlanetCast Media

By exchange4media News Service | Mar 22, 2017

AION Fund is an India-focused fund established by an affiliate of Apollo together with ICICI Venture Funds

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017

By exchange4media News Service | Mar 22, 2017

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

Guest Column: Mobile App Downloads is a dead business, wake up to the new reality that is audience discovery: Rammohan Sundaram, MD & Sr. VP, APMEA C1X Inc

By Rammohan Sundaram | Mar 22, 2017

Sundaram says it is time for everyone to embrace programmatic mobile first solutions that enable audience discovery and rapid video advertising adoption rather than the downloads that were being forced on consumers

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