Search Result : Arvind News

It's a tiger vs dragon affair in Havells Wires' new campaign

By exchange4media News Service | Jan 14, 2017

Mullen Lintas Delhi has built the ad film around Puliyattam, a south Indian art form, as the brand hopes to further strengthen its connect with consumers

Paytm faces multiple challenges at a crucial juncture of its journey

By Venkata Susmita Biswas | Jan 06, 2017

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome

Gionee sponsors Sunburn Festival for the third time consecutively

By exchange4media News Service | Dec 29, 2016

Smartphone brand targets youth by taking up key sponsorships

Twitter joins hands with ICICI Bank to advance customer experience

By exchange4media News Service | Dec 28, 2016

ICICI Bank is first bank in India to implement the latest customer care features on Twitter

How e-wallet cos are effectively using print to target consumers post demonetisation

By Sarmistha Neogy & Venkata Susmita Biswas | Dec 23, 2016

Post demonetisation, e-wallet companies were one of the first few players who sprang into immediate action. From lauding the Prime Minister’s initiative to educating the consumers through their front page ads, they not only occupied a considerable amount of print space, but also created curiosity among consumers who had earlier hesitated to use this mode of payment

Deepika Singh elevated to Director - Marketing Communications of Gionee

By exchange4media News Service | Dec 13, 2016

Besides managing and directing the company’s internal and external communication, Singh will also support brand building initiatives and sales growth across regions in the country

While Rahul Gandhi plays 'Pay to Modi' card, Paytm remains unfazed by controversy

By exchange4media News Service | Dec 09, 2016

Rahul Gandhi jibes PM by referring ‘Paytm’ as ‘Pay To Modi’

Paytm withdraws ad on demonetisation following social media backlash

By exchange4media News Service | Nov 15, 2016

Twitteratis took offence in the content of the ad, as a result of which, the brand withdrew its ad and came up with their latest campaign titled - ‘ATM nahi, Paytm Karo!’

Mobile-wallet companies encash on cash crunch situation through aggressive marketing

By Sarmistha Neogy | Nov 14, 2016

Paytm, FreeCharge, MobiKwik, Ola Money see spurt in user base, traffic and merchant enquiries

Media fraternity reacts to NDTV India ban, hints at "undeclared emergency"

By Saif Ahmad Khan | Nov 04, 2016

NDTV India is a facing a one-day ban for its coverage of the Pathankot terror attacks