Search Result : Arvind Kejriwal News
 

Social media and digitisation drive Punjab polls, as parties tap young voters online

By Neeta Puri | Jan 27, 2017

As the war room shifts online, at least in part, political parties take to Facebook, YouTube, Twitter, Google forms, Livestream, Hangouts and other digital tools for deeper reach, connect

Paytm faces multiple challenges at a crucial juncture of its journey

By Venkata Susmita Biswas | Jan 06, 2017

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome

How e-wallet cos are effectively using print to target consumers post demonetisation

By Sarmistha Neogy & Venkata Susmita Biswas | Dec 23, 2016

Post demonetisation, e-wallet companies were one of the first few players who sprang into immediate action. From lauding the Prime Minister’s initiative to educating the consumers through their front page ads, they not only occupied a considerable amount of print space, but also created curiosity among consumers who had earlier hesitated to use this mode of payment

While Rahul Gandhi plays 'Pay to Modi' card, Paytm remains unfazed by controversy

By exchange4media News Service | Dec 09, 2016

Rahul Gandhi jibes PM by referring ‘Paytm’ as ‘Pay To Modi’

Paytm withdraws ad on demonetisation following social media backlash

By exchange4media News Service | Nov 15, 2016

Twitteratis took offence in the content of the ad, as a result of which, the brand withdrew its ad and came up with their latest campaign titled - ‘ATM nahi, Paytm Karo!’

Mobile-wallet companies encash on cash crunch situation through aggressive marketing

By Sarmistha Neogy | Nov 14, 2016

Paytm, FreeCharge, MobiKwik, Ola Money see spurt in user base, traffic and merchant enquiries

Media fraternity reacts to NDTV India ban, hints at "undeclared emergency"

By Saif Ahmad Khan | Nov 04, 2016

NDTV India is a facing a one-day ban for its coverage of the Pathankot terror attacks

Central govt. committee finds AAP guilty of wasteful advertising expenditure

By Saif Ahmad Khan | Sep 20, 2016

A three member committee constituted by the central government has directed Aam Aadmi Party to reimburse the state exchequer with the amount of money incurred in issuing advertisements that were found to be inappropriate

AAP spokesperson Ashutosh's column for NDTV.com leads to controversy

By Saif Ahmad Khan | Sep 06, 2016

In a column for the television channel’s website, Ashutosh had stated that the Indian society never objected to what political leaders like Mahatma Gandhi, Pandit Jawaharlal Nehru, Atal Bihari Vajpayee and George Fernandes did in their private lives. His comments came in the backdrop of a controversy surrounding expelled minister Sandeep Kumar

CAG indicts AAP ad spend: What lies ahead?

By Saif Ahmad Khan | Aug 29, 2016

As per a yet-to-be-tabled report of the Comptroller & Auditor General, Delhi government’s advertising spending is not in consonance with the guidelines laid down by the Supreme Court

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