Search Result : Arun Iyer News
 

OnePlus campaign lights up social media this Diwali; Surf Excel, Tanishq, Big Bazaar also in race

By Sarmistha Neogy | Oct 20, 2016

Maintaining the emotional tonality, the video has seamlessly integrated the feature of the phone in the four-minute long video

Streax unveils ‘#AkshayBanaDirector’ campaign for Streax Insta

By exchange4media News Service | Sep 24, 2016

To portray this thought to the consumers, Streax roped in Bollywood actor and brand ambassador Akshay Kumar to disseminate the message that there’s a hero in each one of us, but when and under what circumstances we bring it to the fore is what really defines an individual

Lowe Lintas appoints Joy Mohanty as Regional President, North & East

By exchange4media News Service | Sep 15, 2016

He will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer

I have quit advertising not Lowe: R Balki

By Priyanka Mehra | Aug 22, 2016

In an exclusive chat, R Balki gets talking on his years at Lowe, his 22 year old partnership with Joseph George and his expectations from the Group post his exit

I am working on correcting the perception about Lowe just being a TV agency: Arun Iyer

By Priyanka Mehra | Jul 19, 2016

A candid Iyer shares his views on correcting the perception about Lowe just being a TV agency, why the move from NCD to CCO was not a dramatic one, what prompts ‘Ghar wapasi’ at Lowe, why he thinks there is a lot of ‘gas’ around ‘digital’ and more …………

Google, Raymond, BankBazaar roll out Father's Day special campaigns

By exchange4media News Service | Jun 21, 2016

Other than the usual selfie contests and the numerous hashtags trending on social media, brands this year experimented by broaching unconventional topics like ‘single moms’ and ‘safety of their child’

Idea Cellular gives 4G push with 'BiggestSmallChange' campaign

By Sarmistha Neogy | Jun 09, 2016

The ad conceptualised by Lowe Lintas highlights the benefits of their 4G service in the commercial, like high-speed, great quality, video calling & live-streaming

OLX extends 'Bech De' proposition in latest campaign spanning multiple languages

By exchange4media News Service | Jun 04, 2016

OLX has launched a new campaign that comprises four films in Hindi, Marathi, Telugu and Kannada languages. The campaign, conceptualised by Lowe Lintas, targets a comparatively younger target audience and urges them to use OLX to fulfill their aspirations

Lowe Lintas unveils 'Never Challenge a Roadeo' campaign for TI cycles

By exchange4media News Service | May 23, 2016

The campaign idea has been derived based on the insights of 8-14 yrs. old urban boys, who strive to be better than their friends and peers and be the ‘coolest’ one in their group

Surf Excel's #ReadyForLife campaign extends its ‘Daag Ache Hain’ philosophy to digital

By Sarmistha Neogy | May 04, 2016

The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward

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