Search Result : Arun Iyer News
 

BIBA unveils new brand philosophy through first-ever TVC

By exchange4media News Service | Mar 25, 2017

Through television, our attempt is to not simply reach out to all women but to connect with each and every one of them, says Siddharth Bindra, Managing Director, BIBA Apparels

Tanishq's Rivaah campaign celebrates love between fathers and daughters

By exchange4media News Service | Feb 18, 2017

The campaign, designed by Lowe Lintas, gives this enduring relationship an emotional touch

IMPACT unveils Top 30 Under 30 list 2016

By exchange4media News Service | Jan 21, 2017

Seven of the winners are 25 or below

OnePlus campaign lights up social media this Diwali; Surf Excel, Tanishq, Big Bazaar also in race

By Sarmistha Neogy | Oct 20, 2016

Maintaining the emotional tonality, the video has seamlessly integrated the feature of the phone in the four-minute long video

Streax unveils ‘#AkshayBanaDirector’ campaign for Streax Insta

By exchange4media News Service | Sep 24, 2016

To portray this thought to the consumers, Streax roped in Bollywood actor and brand ambassador Akshay Kumar to disseminate the message that there’s a hero in each one of us, but when and under what circumstances we bring it to the fore is what really defines an individual

Lowe Lintas appoints Joy Mohanty as Regional President, North & East

By exchange4media News Service | Sep 15, 2016

He will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer

I have quit advertising not Lowe: R Balki

By Priyanka Mehra | Aug 22, 2016

In an exclusive chat, R Balki gets talking on his years at Lowe, his 22 year old partnership with Joseph George and his expectations from the Group post his exit

I am working on correcting the perception about Lowe just being a TV agency: Arun Iyer

By Priyanka Mehra | Jul 19, 2016

A candid Iyer shares his views on correcting the perception about Lowe just being a TV agency, why the move from NCD to CCO was not a dramatic one, what prompts ‘Ghar wapasi’ at Lowe, why he thinks there is a lot of ‘gas’ around ‘digital’ and more …………

Google, Raymond, BankBazaar roll out Father's Day special campaigns

By exchange4media News Service | Jun 21, 2016

Other than the usual selfie contests and the numerous hashtags trending on social media, brands this year experimented by broaching unconventional topics like ‘single moms’ and ‘safety of their child’

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