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Adhonchos on the Brexit India Effect

By Priyanka Mehra | Jun 27, 2016

Read on for straitlaced, cynical, honest and analytical responses and even predictions on Cannes entries on the back of Brexit ......

Guest Column: Cutting the Clutter, Advertising on the IPL—Vishal Baghel

By Vishal Baghel | Jun 01, 2016

Innovation has almost become a perquisite for advertisers as a means to cut through the clutter, due to ever increasing ad spends that have breached Rs 1000 crore with more than 80 brands competing to woo the audience in the latest edition of the IPL, writes Vishal Baghel, former GM, Hansa Research

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

By Vishal Baghel | May 23, 2016

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

By Vishal Baghel | May 23, 2016

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

TRAI raises concerns on service quality, consumer protection in DAS

By exchange4media News Service | May 20, 2016

TRAI recently released a consultation paper on issues related to quality of services in Digital Addressable Systems (DAS) and consumer protection. We take a look at some of the issues highlighted in the paper

Can telcos exploit loopholes in TRAI ruling?

By Abhinn Shreshtha | Feb 17, 2016

TRAI's banning of differential pricing based on content was a welcome move but there are still fears that a couple of loopholes in the guidelines could be potentially exploited by the telecom operators.

Make in India: State Govt. fully committed to make Maharashtra a content hub

By Ronald Menezes | Feb 17, 2016

A seminar on ‘Media and Entertainment’ was held at the ongoing ‘Make in India’ event in Mumbai, yesterday to discuss various issues related to media and especially digital media in India

Does digital news media need its own version of the PRB Act?

By Abhinn Shreshtha | Dec 01, 2015

On the occasion of National Press Day 9November 16), Chief Justice (CK Prasad) of the Press Club of India (PCI) spoke about increasing the ambit of the PCI by bringing both television and digital within its ambit

My objective is to get great content on Twitter, advertising will follow: Viral Jani

By Collin Furtado | Sep 29, 2015

Viral Jain, Head – TV Strategy & Partnerships speaks about creating a space in the Indian TV broadcast industry where Twitter is at the core of content strategy

My objective is to get great content on Twitter, advertising will follow: Viral Jani

By Collin Furtado | Sep 29, 2015

Viral Jain, Head – TV Strategy & Partnerships speaks about creating a space in the Indian TV broadcast industry where Twitter is at the core of content strategy

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