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With Snapdeal confirming layoffs, co-founders Kunal Bahl and Rohit Bansal write to employees about their tough decision

By exchange4media News Service | Feb 24, 2017

Focus only on your core, stop all non-core activities, reduce costs drastically, and turn profitable as soon as you can, advise Bahl and Bansal, who are themselves taking 100 per cent salary cut

JWT’s #mydaugtherwill fights for women's equality

By exchange4media News Service | Feb 23, 2017

The new campaign questions why women are not allowed to perform the final rites of loved ones

Parties should approach ASCI for redressal, says BARC India on ET-Now, CNBC-TV18 Budget coverage saga

By Priyanka Mehra | Feb 17, 2017

ET Now from the Times Group umbrella claims that its rival CNBC TV18 played foul by placing itself on multiple frequencies on Budget Day, and that helped bump up its viewership. CNBC TV18 on the other hand says it played within the rules. The channel has written to IBF, NBA and BARC India complaining that CNBC TV18 made its Budget Coverage feed available on multiple frequencies, which on other days carry its group channels.

Are Indian advertisers ready to combat Methbot?

By Abhinna Shreshtha | Jan 18, 2017

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Guest Column: 2017 will see an explosion of video content in every format possible: Rajiv Dingra, WATConsult

By Rajiv Dingra | Jan 03, 2017

The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space

How food-delivery app start-ups are riding on demonetisation wave

By exchange4media News Service | Dec 22, 2016

Food delivery apps like foodpanda, swiggy and scootsy have witnessed huge spikes in number of orders since demonetisation

Here is a website that publishes only one article on every weekday and has a paywall

By Saif Ahmad Khan | Oct 18, 2016

The Ken is a Bangalore-based website launched by Forbes India alumni

17% slump in ODI Advertising over two years; Bharti Airtel, Vini Product, Maruti Suzuki top advertisers: TAM AdEx Report

By exchange4media News Service | Oct 04, 2016

Jan -Aug '16 observed 17% slump in ODI Advertising compared to Jan-Aug '14 due to absence of any big ticket ODI event during the period.

Adhonchos on the Brexit India Effect

By Priyanka Mehra | Jun 27, 2016

Read on for straitlaced, cynical, honest and analytical responses and even predictions on Cannes entries on the back of Brexit ......

Guest Column: Cutting the Clutter, Advertising on the IPL—Vishal Baghel

By Vishal Baghel | Jun 01, 2016

Innovation has almost become a perquisite for advertisers as a means to cut through the clutter, due to ever increasing ad spends that have breached Rs 1000 crore with more than 80 brands competing to woo the audience in the latest edition of the IPL, writes Vishal Baghel, former GM, Hansa Research

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