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NewsX launches new show, Legally Speaking

By exchange4media News Service | Jul 01, 2017

The show will have nation’s top lawyers, judges, law makers, regulators, bureaucrats and industrialists brainstorm on complex constitutional and legal questions

Season 3 of Devlok with Devdutt Pattanaik to start on July 4

By exchange4media News Service | Jun 29, 2017

The show will be aired on EPIC channel every Tuesday at 8pm and 10pm

Guest Column: Media pitch management a corporate Swayamvara: Prabhakar Tiwari, The MargDarshak

By Prabhakar Tiwari | Jun 28, 2017

The Founder and CEO of The MargDarshak delves into the pitch management process and likens it to a Swayamvara for selecting the best suitor with absolute commitment for that happily ever after

Content creators, marketers welcome YouTube's new monetization policy

By Ruhail Amin | Jun 07, 2017

YouTube updates guidelines on ineligible content, will prevent content with hate messages or discrimination of any type from featuring ads and monetizing it

Being digital first, in hindsight I'm glad BQ launched before TV: Anil Uniyal, CEO, Bloomberg|Quint

By Priyanka Mehra | Mar 07, 2017

Uniyal feels that Bloomberg|Quint has been a journey of unlearning-of how not to think TV in a digital world, in terms of processes, work flow, equipment, technology, monetization, or the people you hire

With Snapdeal confirming layoffs, co-founders Kunal Bahl and Rohit Bansal write to employees about their tough decision

By exchange4media News Service | Feb 24, 2017

Focus only on your core, stop all non-core activities, reduce costs drastically, and turn profitable as soon as you can, advise Bahl and Bansal, who are themselves taking 100 per cent salary cut

JWT’s #mydaugtherwill fights for women's equality

By exchange4media News Service | Feb 23, 2017

The new campaign questions why women are not allowed to perform the final rites of loved ones

Parties should approach ASCI for redressal, says BARC India on ET-Now, CNBC-TV18 Budget coverage saga

By Priyanka Mehra | Feb 17, 2017

ET Now from the Times Group umbrella claims that its rival CNBC TV18 played foul by placing itself on multiple frequencies on Budget Day, and that helped bump up its viewership. CNBC TV18 on the other hand says it played within the rules. The channel has written to IBF, NBA and BARC India complaining that CNBC TV18 made its Budget Coverage feed available on multiple frequencies, which on other days carry its group channels.

Are Indian advertisers ready to combat Methbot?

By Abhinna Shreshtha | Jan 18, 2017

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Guest Column: 2017 will see an explosion of video content in every format possible: Rajiv Dingra, WATConsult

By Rajiv Dingra | Jan 03, 2017

The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space

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