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Guest Column: 2017 will see an explosion of video content in every format possible: Rajiv Dingra, WATConsult

By Rajiv Dingra | Jan 03, 2017

The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space

How food-delivery app start-ups are riding on demonetisation wave

By exchange4media News Service | Dec 22, 2016

Food delivery apps like foodpanda, swiggy and scootsy have witnessed huge spikes in number of orders since demonetisation

Here is a website that publishes only one article on every weekday and has a paywall

By Saif Ahmad Khan | Oct 18, 2016

The Ken is a Bangalore-based website launched by Forbes India alumni

17% slump in ODI Advertising over two years; Bharti Airtel, Vini Product, Maruti Suzuki top advertisers: TAM AdEx Report

By exchange4media News Service | Oct 04, 2016

Jan -Aug '16 observed 17% slump in ODI Advertising compared to Jan-Aug '14 due to absence of any big ticket ODI event during the period.

Adhonchos on the Brexit India Effect

By Priyanka Mehra | Jun 27, 2016

Read on for straitlaced, cynical, honest and analytical responses and even predictions on Cannes entries on the back of Brexit ......

Guest Column: Cutting the Clutter, Advertising on the IPL—Vishal Baghel

By Vishal Baghel | Jun 01, 2016

Innovation has almost become a perquisite for advertisers as a means to cut through the clutter, due to ever increasing ad spends that have breached Rs 1000 crore with more than 80 brands competing to woo the audience in the latest edition of the IPL, writes Vishal Baghel, former GM, Hansa Research

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

By Vishal Baghel | May 23, 2016

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

By Vishal Baghel | May 23, 2016

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

TRAI raises concerns on service quality, consumer protection in DAS

By exchange4media News Service | May 20, 2016

TRAI recently released a consultation paper on issues related to quality of services in Digital Addressable Systems (DAS) and consumer protection. We take a look at some of the issues highlighted in the paper

Can telcos exploit loopholes in TRAI ruling?

By Abhinn Shreshtha | Feb 17, 2016

TRAI's banning of differential pricing based on content was a welcome move but there are still fears that a couple of loopholes in the guidelines could be potentially exploited by the telecom operators.

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