Search Result : Archies News

Vishal Sharma takes over TreeFrogs, Tree Design as CEO

By exchange4media News Service | Apr 07, 2016

Sharma started his professional journey in advertising with McCann in 1995. He worked with clients like Coca-Cola, GM and Usha. After that he joined Contract Advertising and stayed there for four years where he got the opportunity to work with clients like Oracle, Dabur Real, Braun, Tata Telecom, and HCL

Vday: Event led marketing should echo the brand philosophy: Experts

By Sarmistha Neogy | Feb 15, 2016

With Valentine’s Day just gone by, we spoke to brand experts, advertising and marketing heads to understand the importance and relevance of event led marketing.

Second year in a row, brand advertising on Raksha Bandhan remains subdued

By Ankur Singh and Collin Furtado | Aug 31, 2015

Past two years have witnessed dwindling advertiser interest in the festival. Continuing the approach from last year, brands are focused more on digital, rather than the otherwise popular mediums like TV and print

Brands make merry on Mother's Day

By Ankur Singh & Sarmistha Neogy | May 11, 2015

As brands ride the Mother’s Day wave through promotions, Amazon, Archies, Samsung, Maggi, Little Kangaroos & others launched short online videos

Brand activity remains subdued during Raksha Bandhan this year

By Ankur Singh | Aug 12, 2014

Advertisers decided to skip the tried-and-tested topical advertising formula in their campaigns for Raksha Bandhan this year. exchange4media takes a look at what brands such as Cadbury, Archies, Idea, Fevicol were up to this year

Eleven Brandworks assigned creative duties of India TV

By exchange4media News Service | Jul 01, 2013

The win comes on the back of a multi-round and multi-agency pitch process initiated in April this year

Volkswagen’s big move with ‘Think small’

By Twishy | Dec 03, 2012

To generate buzz, campaigns have to go beyond just TV; Volkswagen has innovatively harnessed the power of all medium to create effectiveness, say experts

Eleven Brandworks bags Homeshop18 biz

By exchange4media News Service | Oct 23, 2012

Eleven Brandworks has won the creative duties on the back of a multi-agency pitch, initiated in the Nation Capital in August

Brands turn Independence Day into sales extravaganza

By Shree Lahiri | Aug 14, 2012

National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?

Eleven Brandworks beefs creative leadership

By exchange4media News Service | Jul 12, 2012

The agency has appointed Kapil Batra, Subrato Mehta and Abhishek Dey as Senior Creative Directors