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For Indian publishers, Facebook's imminent paywall is about cynicism as well as hope

By Ruhail Amin | Jul 21, 2017

Facebook is planning to test a paywall for subscription of news stories and will be working with a handful of publishers to introduce a system that would limit free viewing to 10 articles per month

Patanjali is among India's Most Influential Brands: Ipsos study

By exchange4media News Service | Jul 14, 2017

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study

Facebook to introduce ads on messenger, tests monetisation idea globally

By exchange4media News Service | Jul 13, 2017

Facebook has been working to diversify its revenue base as it expands into new areas by introducing ads on its messenger platform

Hotstar and CBS Corporation to introduce 'Showtime' in India

By exchange4media News Service | Jul 13, 2017

Hotstar Premium now becomes the one of the few services in the world with exclusive content partnerships with global studios like Disney, Fox, HBO, and now, ‘Showtime.’

Guest Column: Seven ways to promote your Mobile App for free: Ignasi Prat, CMO, Tappx

By Ignasi Prat | Jul 12, 2017

Prat provides some top recommendations for increasing app download rates in order to stand out in a busy and competitive app marketplace

NDTV announces winners of NDTV Gadget Guru Awards 2017

By exchange4media News Service | Jul 10, 2017

Samsung Galaxy S8 awarded as the Gadget of the Year by both jury and viewers

ASCI upholds complaints against 130 out of 199advertisements

By exchange4media News Service | Jul 04, 2017

Complaints against Godrej Consumer Products, HUL, Reliance Communications, Vodafone India, Amazon India, Mobitech Creations, Foodpanda and more, were upheld

Audio will eventually take over: Susana Tsui, CEO, PHD, APAC

By Priyanka Mehra | Jun 28, 2017

Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip themselves to adapt to AI and how audio will leapfrog in the time to come

Guest Column: Brands are built on the bedrock of consistency: Santanu Ghatak, MRM McCann

By Santanu Ghatak | Jun 23, 2017

Are brands and brand-makers interchangeable, wonders Ghatak

Sun TV Network launches digital content platform, Sun NXT

By exchange4media News Service | Jun 16, 2017

Enables customers to watch their popular TV programmes in Tamil, Telugu, Malayalam and Kannada anytime and anywhere

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