Search Result : Apple News
 

Guest Column: Getting the best out of your app retention strategies: Mukesh Agarwal, RevX

By Mukesh Agarwal | Aug 18, 2017

Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. Learn how to stay ahead of the curve by keeping in mind a few steps

Chinese brands are becoming more global in nature: Vikas Agarwal, GM, OnePlus India

By Dolly Mahayan | Aug 08, 2017

Vikas Agarwal, General Manager of OnePlus India, discusses about their unique marketing strategies and how Chinese brands are competing with global smartphone players

How Amazon Prime is adding more clout to its India services

By exchange4media News Service | Aug 08, 2017

Though Amazon Prime entered India much after Netflix, it has managed to become the leading video-on-demand services platform based on monthly active users for the first half of this year

Ola Prime Play ties up with Plush Places to enrich commute experience

By exchange4media News Service | Jul 31, 2017

Ola Prime Play customers will now have access to entertaining video capsules that are part of a digital travel series

Sony Music fights piracy by asking listeners to pay for 'Jab Harry Met Sejal' new track

By exchange4media News Service | Jul 31, 2017

The song ‘Phurr’ from the soon to be released ‘Jab Harry Met Sejal’ will be available to listeners at a fee of Rs. 99 on Android and Rs. 120 on iOS on 48 hours embargo

App developers prefer iOS over Android as it is less complex: Yash Mishra, Founder, VoxWeb

By Ronald Menezes | Jul 28, 2017

In conversation with exchange4media, Mishra shares his views on issues faced by app developers in the country and his plans for VoxWeb

For Indian publishers, Facebook's imminent paywall is about cynicism as well as hope

By Ruhail Amin | Jul 21, 2017

Facebook is planning to test a paywall for subscription of news stories and will be working with a handful of publishers to introduce a system that would limit free viewing to 10 articles per month

Patanjali is among India's Most Influential Brands: Ipsos study

By exchange4media News Service | Jul 14, 2017

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study

Facebook to introduce ads on messenger, tests monetisation idea globally

By exchange4media News Service | Jul 13, 2017

Facebook has been working to diversify its revenue base as it expands into new areas by introducing ads on its messenger platform

Hotstar and CBS Corporation to introduce 'Showtime' in India

By exchange4media News Service | Jul 13, 2017

Hotstar Premium now becomes the one of the few services in the world with exclusive content partnerships with global studios like Disney, Fox, HBO, and now, ‘Showtime.’

123