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Guest Column: Conversational Commerce - will 2017 finally be the "Year of the Chatbot"? – Ishan Chatterjee, VML

By Ishan Chatterjee | Dec 02, 2016

As chatbots and Conversational Commerce continues to develop, I’m certain we’ll see newer and more innovative ways of brand – consumer communication and interaction emerge, writes Ishan Chatterjee, Client Solutions Director, VML SEA & India

Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge

By S Yesudas | Dec 01, 2016

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

Citi creates a bond this Diwali with #WhatsyourDiwaliDelight campaign

By exchange4media News Service | Nov 14, 2016

Citi came up with integrated media campaign to showcase how people can plan something special for their loved ones despite not being physically present

Huawei aggressively promotes Honor 8 phone; ups marketing spends for India

By exchange4media News Service | Nov 04, 2016

It aims to capture 10 per cent market share in the Indian smartphone market by the end of next year

Parminder Singh bids Adieu to Twitter as MD Southeast Asia, India, MENA

By Priyanka Mehra | Nov 04, 2016

In terms of management the INSEA/MENA region will now be split with MENA aligned to EMEA and INSEA aligned to APAC region for Twitter

POKKT launches Apple tvOS SDK

By exchange4media News Service | Nov 03, 2016

The new SDK will enable publishers to monetise their Apple TV apps with premium video ads

Manorama Online gets best global news website award from Wan-Ifra

By exchange4media News Service | Oct 14, 2016

The award took into consideration aspects including editorial excellence, innovation, creativity and consistency

Intex Technologies forays into e-commerce space with WishnBuy

By exchange4media News Service | Oct 07, 2016

The new marketplace has tied up with more than 100 brands; launched with nine-day festive offering of 70 per cent discounts

Apple, Google continue to hold top two spots in Interbrand's 2016 Best Global Brands Report

By exchange4media News Service | Oct 06, 2016

Top 100 brands have a combined total value of USD1,796,384m, an increase of 4.8 per cent from 2015

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