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Apollo Tyres along with WATConsult launches #EarnTheJersey campaign

By exchange4media News Service | May 30, 2017

The campaign is based on the motto that a Manchester United jersey is always 'EARNED' and never 'GIVEN'

Makers can leverage AI and Advanced Analytics in the OTT and monetization ecosystem: Dr Arif Ansari, Intuition Intelligence

By Anurag Singh | May 22, 2017

Adaptive AI uses tools such as the Relevance Engine and Viral Prediction Engine to get content based placement of ads right on the money, said Dr Ansari, CEO and Founder, Intuition Intelligence

The One Show Announces 2017 Winners; Best of Show honour for The Refugee Nation

By exchange4media News Service | May 16, 2017

243 Pencils awarded – 70 Gold, 75 Silver and 98 Bronze – to winners from 23 countries

Publicis Worldwide appoints Ravpreet Ganesh as Executive Director

By exchange4media News Service | May 12, 2017

Ravpreet will report in to Srija Chatterjee, Managing Director, Publicis Worldwide

YuppTV launches 'Mini Theatre' to premiere new movie releases for Indian expats globally

By exchange4media News Service | May 11, 2017

The movies will be made available only on Samsung, Apple, Roku, LG, and Sony TV devices/interfaces

Discovery to launch Hindi GEC by year end, vie for share in Rs 6,000 cr pie

By Madhuwanti Saha | May 09, 2017

Discovery Jeet will target the 15+ male audience with fact-inspired entertainment

Spending on consumer video media services to reach $314 billion (Rs 31,400 cr) in 2017: Gartner

By exchange4media News Service | May 06, 2017

This indicates a 4.2 per cent increase from 2016, according to Gartner

Today's marketers are certainly not curious enough: Harish Bhat, Tata

By Priyanka Mehra | May 05, 2017

Bhat, Brand Custodian at Tata Sons, on the importance of curiosity in today’s times, which or rather who he thinks is the most enduring brand, and his new role as author

Kamal Haasan to host Bigg Boss on VIJAY TV market

By exchange4media News Service | May 04, 2017

The Tamil version of BIGG BOSS to be hosted by Superstar Kamal Haasan & it will be aired on Vijay TV.

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By exchange4media News Service | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

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