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Guest Column: Brands are built on the bedrock of consistency: Santanu Ghatak, MRM McCann

By Santanu Ghatak | Jun 23, 2017

Are brands and brand-makers interchangeable, wonders Ghatak

Sun TV Network launches digital content platform, Sun NXT

By exchange4media News Service | Jun 16, 2017

Enables customers to watch their popular TV programmes in Tamil, Telugu, Malayalam and Kannada anytime and anywhere

We will continue to be No 1 as we are ahead on content: Arnab Goswami

By Madhuwanti Saha | Jun 16, 2017

Republic TV continues to lead the English News Genre fifth time in a row, as per BARC data for Week 23; Goswami credits it to their differentiated content offering

Guest column: 8 common misconceptions about outdoor advertising: Alok Gupta, Director, Graphisads

By Alok Gupta | Jun 10, 2017

Gupta highlights some of the biggest advantages of OOH including price effectiveness and visibility

Debunking the myth of digital being a cheap medium for video content

By Madhuwanti Saha | Jun 09, 2017

With rising content costs going up to a crore for an eight-episode series, digital is no longer considered a cheap medium for content and OTT platforms

Leo Burnett India bags the country's sole 'Innovation' shortlist at Cannes Lions 2017

By exchange4media News Service | Jun 05, 2017

The agency’s innovation for HP Lubricants, #RoadsThatHonk, made the cut

Dekkho aims to be the default destination for short format premium content: Vinay Pillai and Tanay Desai

By Madhuwanti Saha | May 31, 2017

Founders Vinay Pillai and Tanay Desai on Dekkho’s USP, aggressive tie-ups, marketing strategy, competition with YouTube, and future plans

Apollo Tyres along with WATConsult launches #EarnTheJersey campaign

By exchange4media News Service | May 30, 2017

The campaign is based on the motto that a Manchester United jersey is always 'EARNED' and never 'GIVEN'

Makers can leverage AI and Advanced Analytics in the OTT and monetization ecosystem: Dr Arif Ansari, Intuition Intelligence

By Anurag Singh | May 22, 2017

Adaptive AI uses tools such as the Relevance Engine and Viral Prediction Engine to get content based placement of ads right on the money, said Dr Ansari, CEO and Founder, Intuition Intelligence

The One Show Announces 2017 Winners; Best of Show honour for The Refugee Nation

By exchange4media News Service | May 16, 2017

243 Pencils awarded – 70 Gold, 75 Silver and 98 Bronze – to winners from 23 countries

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