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D&AD Awards: 177 Pencils awarded on Day 1 of Results

By exchange4media News Service | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

ASCI upholds complaints against ads by Nivea India, Hindustan Unilever, Apple India, Coca-Cola India, and more

By exchange4media News Service | Apr 19, 2017

ASCI's Consumer Complaints Council upheld complaints against 143 out of 191 advertisements

Guest Column: OTT segment and its future and the changing face of marketing: Manav Sethi, Chief Marketing Officer at ALTBalaji

By Manav Sethi | Apr 19, 2017

Sometime in the future we would know which half of the money spent on advertising is wasted, feels Sethi

Did Snapchat just lose its chance of being part of the burgeoning digital sector in India?

By Akshata R Murthy | Apr 17, 2017

Snapchat CEO Evan Spiegel’s comment of India being a poor country has not gone down well with users, who are now uninstalling the app

Jasmin Sohrabji takes on Global Role; Torie Henderson takes charge as CEO, South East Asia & India Omnicom Media Group

By Priyanka Mehra | Apr 13, 2017

Henderson, moves into the new role from her position as President, Global Account Management, Omnicom Media Group Asia Pacific

Author and marketing expert Laura Ries on 'Visual Hammers' as expert marketing tools

By exchange4media News Service | Apr 10, 2017

At the Knowledge Seminar on Day 3 of Goafest 2017, author and marketing strategist Laura Ries drew attention to visuals—the defining factor that anchors great marketing and advertising

Internet for me is a second life with real people and real feelings: Malini Agarwal at Goafest

By Simran Sabherwal | Apr 08, 2017

At Goafest 2017, the popular blogger spoke about entertainment, engagement, and storytelling

P&G's Ariel Share The Load, by BBDO and Mediacom Mumbai, is world's top ranked ad: WARC 100

By exchange4media News Service | Apr 04, 2017

Procter & Gamble retains its lead as no.1 advertiser; BBDO Mumbai makes a massive jump from rank 47 in 2016 to rank 3 this year in top creative agencies in the world; MullenLowe Lintas Group, Mumbai makes an entry at rank 5

'Do the Lions Still Roar'- A reality check for M&E Industry @ FICCI Frames '17

By exchange4media News Service | Mar 22, 2017

At the ongoing 18th edition of FICCI Frames, experts from the broadcasting, film industry and government discussed the challenges faced by the M&E industry

Parminder Singh joins Mediacorp as Chief Commercial & Digital Officer

By exchange4media News Service | Mar 21, 2017

Singh to drive revenue and digital transformation at Mediacorp.

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