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Hotstar announces exclusive content deal with Disney India for its Premium service

By exchange4media News Service | Jan 17, 2017

Latest Disney, Disney.Pixar, Marvel, and Lucasfilm movies will now be available on Hotstar in India via SVOD

The ambition is to be the primary destination in the OTT sector: Ajit Mohan, Hotstar

By Madhuwanti Saha | Jan 17, 2017

As Hotstar has entered a new studio partnership with Disney India, Ajit Mohan, CEO, Hotstar tells us more about the deal, reception to its premium service and tackling India’s low internet speed

Time spent in Social and Messaging apps in 2016 grew by an astounding 394% over 2015: Yahoo's Flurry Analytics mobile report

By exchange4media News Service | Jan 17, 2017

In previous years, all app categories grew in tandem, however, the story is different now with session and time-spent growth in some app categories occurring at the expense of others

Guest Column: 2016 brought the heterogeneous shopping habits of Indian consumers to the fore: Sumit Bedi, Indiamart Intermesh

By Sumit Bedi | Jan 13, 2017

Sumit Bedi lists top 5 trends of e-commerce in 2016 that will impact us this year too

Guest Column: Digital Marketing Trends to look for in 2017: Mrugesh Gaglani & Manish Porwal, Alchemist

By Mrugesh Gaglani & Manish Porwal | Jan 11, 2017

With the clutter in media and intensity of competition rising, identifying niches and catering to them with innovative solutions will become increasingly important

Microsoft and ZIRCA expand partnership to accelerate Bing advertising growth in India

By exchange4media News Service | Jan 11, 2017

In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India

Paytm faces multiple challenges at a crucial juncture of its journey

By Venkata Susmita Biswas | Jan 06, 2017

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome

Google announces Digital Unlocked to bring SMBs online

By exchange4media News Service | Jan 04, 2017

CEO Sundar Pichai spoke to representatives of hundreds of SMBs at an event in New Delhi while announcing the skills training program

How local OTT players fare in the midst of Amazon-Netflix war game

By Madhuwanti Saha | Dec 26, 2016

With two global players trying to carve out space in the nascent OTT sector there’s little to no doubt that the local players will surely be strategizing their moves for their users. A look at their performance and the future

Guest Column: Conversational Commerce - will 2017 finally be the "Year of the Chatbot"? – Ishan Chatterjee, VML

By Ishan Chatterjee | Dec 02, 2016

As chatbots and Conversational Commerce continues to develop, I’m certain we’ll see newer and more innovative ways of brand – consumer communication and interaction emerge, writes Ishan Chatterjee, Client Solutions Director, VML SEA & India

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