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Glen Ireland launches digital marketing agency 8020

By exchange4media News Service | Jan 11, 2017

Ireland, former CEO at Dentsu Digital and COO, DentsuWebchutney, brings more than 20 years of experience in advertising and communication to the table

ASCI upholds Fever 104 FM, Clarins, Berger Paints, Trivago among others for misleading ads

By exchange4media News Service | Dec 20, 2016

For September 2016, ASCI upheld complaints against 151 out of 199 advertisements

Opera Mediaworks to be renamed AdColony

By exchange4media News Service | Dec 14, 2016

As company unifies branding globally, it is poised for whopping growth in 2017 with investments in creativity and data science-driven automation and AI

Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 27, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

Lowe Lintas appoints Joy Mohanty as Regional President, North & East

By exchange4media News Service | Sep 15, 2016

He will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer

Prasoon Joshi & Shashi Sinha honoured INK Legends; Madison & Mindshare lead winners tally

By exchange4media News Service | Sep 15, 2016

A total of 34 metals were given away as exchange4media celebrated that best work done in newspaper advertising over the course of last year

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

ASCI upholds complaints against PepsiCo, Amazon, Patanjali, Flipkart & Dabur among others

By exchange4media News Service | Aug 05, 2016

Out of 109 advertisements against which complaints were upheld, 41 belonged to the Healthcare & Personal Care category, 23 to the Education category, followed by 12 in the Food & Beverages category, 9 in the E-commerce Category, 9 in Consumer Durables Category and 15 advertisements from other categories

Innovation drives low-involvement category brands for greater connect

By Sarmistha Neogy | Jul 22, 2016

Recently, Varuna Pumps, Finolex Fans, Cello Butterflow, Coverfox and HDFC Ergo have used interesting and engaging narratives to communicate with their audience on both television and the digital mediums to create a strong brand recall

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