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Ad sales for kids cluster will cross Rs 500 crore this year: Nina Elavia Jaipuria, Viacom 18

By Madhuwanti Saha | Nov 30, 2016

With ad sales of Nick and Sonic grown by 30 and 50 per cent respectively, Nina Elavia Jaipuria shares the success story of Viacom18’s kids cluster, brand association, the year 2016 and leading the category for more three years in a row

Amazon to take Patanjali Ayurved overseas; nine international markets on radar

By exchange4media News Service | Nov 28, 2016

Patanjali Ayurved may soon cross border to international market with the help of ecommerce major Amazon who is looking to boost its product portfolio globally

Indian Super League 2016 ropes in 10 sponsors; teams get deal renewals

By exchange4media News Service | Oct 06, 2016

After managing to double its central sponsorship pool from the first season in 2014 to almost Rs 100 crore in 2016, this season of ISL looks exciting on the sponsorship front with most brands continuing to renew its partnership with the teams

FMCG ads witness 4% increase in Jan-Aug'16 YoY: TAM AdEx Report 2016

By exchange4media News Service | Sep 28, 2016

According to data released by AdEx India, a division of TAM Media Research, the number of ads for FMCG Sector increased by 4% in Jan-Aug’16 as compared to Jan-Aug’15 while 39% of total ads on all mediums were from FMCG categories

GO Cheese to spend Rs 2 Crore for new campaign in October

By Sarmistha Neogy | Sep 23, 2016

The objective of the campaign conceptualised by J. Walter Thompson is to target the secondary audience- Kids

Prasoon Joshi & Shashi Sinha honoured INK Legends; Madison & Mindshare lead winners tally

By exchange4media News Service | Sep 15, 2016

A total of 34 metals were given away as exchange4media celebrated that best work done in newspaper advertising over the course of last year

LIQVD Asia appoints Dharmesh Shah as National Creative Director

By exchange4media News Service | Sep 13, 2016

Shah’s last stint was with FCB Ulka, where he spent close to 14 years with the agency

BC Web Wise appoints Leeladhar Laheri to lead Media Strategy

By exchange4media News Service | Sep 01, 2016

Laheri will be responsible for reinforcing BCWW’s media capabilities and driving new business through the implementation of digital analytics and programmatic strategies across its client portfolio

Tata Salt, Coca Cola, P&G, Samsung, Amul, Airbnb celebrate Olympic fever

By Sarmistha Neogy | Aug 03, 2016

Inspite of being mired with numerous controversies, interest from the brands all around the world continues to remain high

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