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Happy mcgarrybowen wins creative mandate for Duroflex

By exchange4media News Service | Feb 23, 2017

Happy mcgarrybowen to manage integrated communication mandate for Duroflex and fuel the brand’s aggressive growth plans

Madison BMB wins 7 new clients over 9 months

By exchange4media News Service | Jan 14, 2017

The accounts include Angel broking, Miraj Cinemas, Naman Group, Aditya Birla Health Insurance, Web Talkies, Amul Bodywarmers, and Vistaprint

Innovative ad campaigns riding on the back of demonetisation

By Venkata Susmita Biswas | Jan 11, 2017

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

IMA 2016: No ad spends cut post-demonetisation: RS Sodhi, Amul

By Saif Ahmad Khan | Dec 05, 2016

The last 5-6 years have seen Amul not invest more than 0.8% of the organisation’s turnover in marketing or advertising

Ad sales for kids cluster will cross Rs 500 crore this year: Nina Elavia Jaipuria, Viacom 18

By Madhuwanti Saha | Nov 30, 2016

With ad sales of Nick and Sonic grown by 30 and 50 per cent respectively, Nina Elavia Jaipuria shares the success story of Viacom18’s kids cluster, brand association, the year 2016 and leading the category for more three years in a row

Amazon to take Patanjali Ayurved overseas; nine international markets on radar

By exchange4media News Service | Nov 28, 2016

Patanjali Ayurved may soon cross border to international market with the help of ecommerce major Amazon who is looking to boost its product portfolio globally

Indian Super League 2016 ropes in 10 sponsors; teams get deal renewals

By exchange4media News Service | Oct 06, 2016

After managing to double its central sponsorship pool from the first season in 2014 to almost Rs 100 crore in 2016, this season of ISL looks exciting on the sponsorship front with most brands continuing to renew its partnership with the teams

FMCG ads witness 4% increase in Jan-Aug'16 YoY: TAM AdEx Report 2016

By exchange4media News Service | Sep 28, 2016

According to data released by AdEx India, a division of TAM Media Research, the number of ads for FMCG Sector increased by 4% in Jan-Aug’16 as compared to Jan-Aug’15 while 39% of total ads on all mediums were from FMCG categories

GO Cheese to spend Rs 2 Crore for new campaign in October

By Sarmistha Neogy | Sep 23, 2016

The objective of the campaign conceptualised by J. Walter Thompson is to target the secondary audience- Kids

Prasoon Joshi & Shashi Sinha honoured INK Legends; Madison & Mindshare lead winners tally

By exchange4media News Service | Sep 15, 2016

A total of 34 metals were given away as exchange4media celebrated that best work done in newspaper advertising over the course of last year

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