Amazon India rules BARC's Top 10 Brands @Week 25

Amazon India dominates BARC’s Top 10 Brands list and simultaneously enters Top 10 Advertisers list at tenth spot for Week 25 (June 17–23)

ASCI upholds complaints against 130 out of 199advertisements

Complaints against Godrej Consumer Products, HUL, Reliance Communications, Vodafone India, Amazon India, Mobitech Creations, Foodpanda and more, were...

Videocon D2H and Hindustan Lever lead BARC Top 10 Brands and Advertisers lists for Wk 27

In week 27, Amazon India made an entry again in both the lists

Ogilvy India restructures for new Integrated Creative Leadership

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

Amazon India re-enters to rule BARC's Top 10 Brands @Week 28

Amazon India dominates BARC's Top 10 Brands list and simultaneously enters Top 10 Advertisers list at fourth spot for Week 28 (July 8-14) returns with #MomBeAGirlAgain campaign take 2

What’s Your Problem Brand Solutions partnered with Amazon India to create the campaign films with director Sainath Choudhury of Purple Vishnu Films

Airtel Postpaid Promise leads BARC Top 10 Brands@Week 29

Airtel Postpaid Promise and Hindustan Lever make it to BARC’s top 10 Brand and Top 10 Advertiser respectively for Week 29

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...

Word of mouth still works for us: Kyle Kiang, OnePlus

In a chat with exchange4media, Kyle Kiang, Global Head of Marketing, talks about the marketing philosophy behind the OnePlus brand

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO, Droom

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone

Pitch Top 50 Brands for 2017 announced

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master...

Publicis Communications launches Arc Worldwide in India

Arc Worldwide, Publicis Groupe’s brand activation and experiential shopper agency, will work closely with all Publicis Communications India agencie...

CreateID8 wins mandate for Proburst

CreateID8 to build an effective and engaging brand communication strategy along with redesigning the brand identity for the entire Proburst product ra...

Patanjali is among India's Most Influential Brands: Ipsos study

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of...

Isobar announces Global Isobar Commerce Practice

The practice will include all Commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and Commerce off-shore delivery cent...

More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

Facebook reaches 2 billion MAU milestone, "let's bring the world closer together," says Mark Zuckerberg

Facebook leads the number of logged in users compared to YouTube’s 1.5 billion and Twitter’s 328 million as it crosses the billion monthly active user...

Dekkho looks to establish itself as talent discovery platform

Dekkho will largely focus on youth-based videos and regional content across 6 languages