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Amazon Prime Video redefines 'India Ka Naya Primetime'

By exchange4media News Service | Feb 18, 2017

Created by Leo Burnett India, the new campaign breaks previously held ideas of traditional entertainment consumption

Majority men spend no more than Rs 5000 on V-Day and expect the same from their women: CashKaro survey

By exchange4media News Service | Feb 14, 2017

Amazon, Flipkart, Ferns & Petals are top sites to buy Valentine’s Day gifts; clothing, accessories and dinner emerged top gift choices

Prime Focus Technologies inks pact with Tata Sky

By exchange4media News Service | Feb 11, 2017

The deal includes developing hundreds of creative assets monthly on a diverse range of Tata Sky services that cover fitness, health, music, devotion, English, cooking, and many more

ASCI cracks the whip on Horlicks Oats, Amazon India, Parachute Advansed Coconut Hair Oil ads

By exchange4media News Service | Feb 10, 2017

In November 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 100 out of 152 advertisements

Amazon Prime Video India earmarks Rs 500 crore for original content

By exchange4media News Service | Feb 09, 2017

Amazon has committed around Rs 500 crore for original content in India, about one-fourth of its Rs 2,000 crore India-budget

Carried Yesterday: Leo Burnett India elevates Rakesh Hinduja to Head of Mumbai Operations

By exchange4media News Service | Feb 08, 2017

He will continue to report to Saurabh Varma, Chief Executive Officer, Publicis Communications India

Will the Alibaba-Paytm collaboration jolt the Indian ecommerce space in 2017?

By Ruhail Amin | Feb 07, 2017

Paytm, the leading digital wallet player in the country, is all set to foray into the ecommerce space with a fresh round of investment totalling over $250 million from its biggest Chinese investor-Alibaba

Guest Column: Top 10 digital marketing trends that will dominate 2017: Sanjeev Jasani, Cheil India

By Sanjeev Jasani | Feb 03, 2017

I would imagine that this will continue into 2017 and marketers will continue to believe the internet space is going to expand further. Data will become very important and that too Real Time Data, writes, Sanjeev Jasani, Head – Digital, Cheil India.

Shopclues makes a surprise entry in BARC's Top 10 Brands

By exchange4media News Service | Feb 03, 2017

While Amazon, Myntra and Snapdeal fail to make it to BARC’s Top 10 Brands, online retail firm Shopclues enters the list at fourth spot

Direct-to-consumer is challenging brands: Warc Toolkit 2017

By exchange4media News Service | Feb 02, 2017

More brands are exploring DTC opportunities with the help of apps, buy buttons and subscription services

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