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Mattel Toys strengthens ecommerce; eyes double digit growth in India

By exchange4media News Service | Apr 29, 2017

Flagships brands Barbie, Hot Wheels, and Fisher Price now available on Amazon and Flipkart

Exclusive original content is the code to crack SVOD's sustainability

By Madhuwanti Saha | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

By Sahil Chopra | Apr 26, 2017

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra

Chonkpur Cheetahs have found their missing wicket-keeper, and it’s a girl!

By exchange4media News Service | Apr 25, 2017

Amazon India surprises viewers with the fourth instalment of its IPL ad campaign

Regional OTT content growth will contribute to 35 per cent of viewership for next five years

By Venkata Susmita Biswas | Apr 24, 2017

Regional content space has approximately 750 million untapped internet users

Bahubali 2 poised to break fastest pre-booking record

By exchange4media News Service | Apr 22, 2017

Bahubali - The Conclusion has already raked in at least Rs 500 crore even before the release of the movie from the sale of the film’s theatrical and satellite rights

comScore announces launch of MMX multi-platform in India

By exchange4media News Service | Apr 21, 2017

This move expands comScore’s measurement of mobile audiences in India for more robust reporting of visitation, engagement, demographics, and more

This IPL season, VIVO, Amazon, Brezza aggressively focus on youth-based ads on HOTSTAR

By Anurag Singh | Apr 21, 2017

Brands are clearly making hay while the sun shines this cricket season

Do not dilute yourself till the last mile: Rajesh Kamat's advice to start-ups

By exchange4media News Service | Apr 20, 2017

BW Businessworld and BW Disrupt held the Mumbai edition of the "Disrupt Dialogue Series" on Wednesday where Rajesh Kamat, MD of Emerald Media and Vivek Raicha, Executive Director and Investment Head at Emerald Media, spoke about hybrid models evolving in the digital space, the start-ups that attract consumer attention, cloud computing, integration of tech, media and telecom, and AR and VR

Will Amazon & Alibaba face their toughest battle in India?

By Ruhail Amin | Apr 20, 2017

Flipkart’s latest acquisition of eBay has once again put the odds in its favour. The question is: will Flipkart’s move be a game changer of sorts? Will it help domestic players consolidate and emerge as a tough competition for global takeover?

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