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Snapdeal, Flipkart, Amazon kickstart high-intensity advertising ahead of festive discount war

By Sarmistha Neogy | Sep 29, 2016

The fact that these three players will have their respective sale offers running during the same time, it is expected that we will witness more media blitzkrieg, including front page jacket wars and taking potshots at each other’s creative while the sale is on

Vikatan Group's concludes maiden Hackathon event

By exchange4media News Service | Sep 28, 2016

Vikatan Hackathon event was spread over the last weekend from 23 September 2016 to 25 September 2016, approximately for 50 hours and had 40 teams, closer to 140 participants from various parts of the country

Amazon Prime-Dharma Productions Enter Exclusive Licensing Deal

By exchange4media News Service | Sep 27, 2016

Prime Video will be the subscription streaming home for upcoming releases including Ae Dil Hai Mushkil and Ok Jaanu and existing blockbusters from Dharma Productions

With 1.06 bn calls in ecomm sector & 4.6 bn calls for cab booking, Truecaller users witness steep rise: TrueInsights Report 2016

By exchange4media News Service | Sep 27, 2016

The data in this report was aggregated anonymously from incoming and outgoing calls to ecommerce and cab hailing services in India during the period of January 1, 2016 to June 30, 2016.

Myntra-Jabong combine looks to cross $1 billion in sales by March 2017

By exchange4media News Service | Sep 26, 2016

With Jabong’s acquisition by fashion portal Myntra in the same domain, the latter is aiming combined net revenue of more than a billion dollars by next year

Snapdeal, Amazon, Pepperfry, Flipkart prep up for Diwali with new campaigns

By exchange4media News Service | Sep 22, 2016

While some players have kept their communication purely discount led, the others are trying to highlight the spirit of the festival

Patanjali ads yet again under ASCI scanner

By exchange4media News Service | Sep 21, 2016

In June 2016, ASCI upheld two ads, one for Patanjali juices and the other for Patanjali energy bar

OnePlus has always been about breaking norms; we may not take the conventional advertising path: Vikas Agarwal, OnePlus India

By exchange4media News Service | Sep 16, 2016

OnePlus launched a new campaign for OnePlus 3 with Amazon. In a chat, Vikas Agarwal, GM, OnePlus India reveals more on the campaign

Dr. Subhash Chandra pays tribute to India's official language Hindi on Hindi Diwas

By exchange4media News Service | Sep 15, 2016

Dr. Subhash Chandra engaged in a thought-provoking discussion with eminent Hindi Poet and renowned scholar, Shri Ashok Chakradhar on the 'Present Status of Hindi

Despite Morgan Stanley downgrade, Flipkart goes all out with ramped up operations and innovations

By exchange4media News Service | Sep 14, 2016

Morgan Stanley, one of the mutual fund investors in Flipkart, has marked down its estimate of the company’s valuation for the third consecutive time in the past six months. Its markdown implies that it estimates Flipkart is now valued at around $9 billion

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