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IPL media rights auction sees 20 takers already

By exchange4media News Service | Aug 17, 2017

Around 20 companies such as Star India, SPN, Amazon Seller Services, Reliance Jio Digital Services, Twitter, Facebook, ESPN Digital Media (India), Times Internet, GroupM, Yupp TV and Discovery Networks have reportedly participated in buying bidding documents for IPL media rights

Amazon Prime Video exclusively licenses 'Lipstick Under My Burkha'

By exchange4media News Service | Aug 16, 2017

The much-awaited film will be available exclusively on Prime Video within a few weeks of its theatrical release

HUL wins big at Marquee Awards 2017; Guest of Honor Smriti Irani says ad industry inspires millions

By exchange4media News Service | Aug 14, 2017

The Advertising Club India hosted the inaugural edition of the Marquee Awards in Mumbai yesterday

e4mRecap: The week that was

By exchange4media News Service | Aug 12, 2017

We list some of the most important stories that you may have missed in the week gone by

BARC Week 31: Amazon India enters both Top 10 Advertiser and Top 10 Brands

By exchange4media News Service | Aug 11, 2017

After a short spell of absence, Amazon India makes its presence felt in BARC’s Top 10 Advertiser and Top 10 Brands while Airtel Postpaid Promise reclaims its hold over latter

Nitesh Kripalani quits as Country Head of Amazon Prime Video India

By exchange4media News Service | Aug 11, 2017

Nitesh Kripalani has resigned citing personal reasons

Turner International India brings a local IP for POGO after a long hiatus

By Madhuwanti Saha | Aug 11, 2017

Apart from POGO’s new local show and Cartoon Network’s latest season of ‘Oggy and the Cockroaches,’ Juhi Ravindranath and Krishna Desai of Turner International India talk about the entry of non-traditional advertisers on their kids space

Vijay Subramaniam, Director, Content for Prime Video stepped up as the Amazon Prime Video India head

By exchange4media News Service | Aug 11, 2017

Vijay Subramaniam takes over as Amazon Prime Video India Country Head for an interim period

Chinese brands are becoming more global in nature: Vikas Agarwal, GM, OnePlus India

By Dolly Mahayan | Aug 08, 2017

Vikas Agarwal, General Manager of OnePlus India, discusses about their unique marketing strategies and how Chinese brands are competing with global smartphone players

How Amazon Prime is adding more clout to its India services

By exchange4media News Service | Aug 08, 2017

Though Amazon Prime entered India much after Netflix, it has managed to become the leading video-on-demand services platform based on monthly active users for the first half of this year

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