Co-branded marketing media spends for Hindi films Rs100 cr a year: ESP Properties Report

ESP Properties, the sports and entertainment programming specialist arm of GroupM, released the first edition of the entertainment marketing report, S...

Forecast 2018: Digitally ahead agencies will thrive, legacy agencies will see the beginning of the end: Ashish Bhasin

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

The Big Debate on Condom Ads: Self-regulation vs Blanket Ban

The I&B Ministry has said that condom ads can now only be aired between 10pm and 6am, leading to a raging debate

Ask The Doctor

Address your questions for ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

If brands can’t differentiate, they can’t emerge: Baba Ramdev

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand t...

Dainik Bhaskar Group event – “India’s growing equity culture” concludes successfully

Collaboration is key to expanding financial literacy and equity culture in ‘Unmetro’ regions

NewsCode has 350+ field reporters and 18k+ village level entrepreneurs: Apurv Swarup, Co-Founder

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swar...

“The turnover of Patanjali will increase to Rs 1 lakh crores in the coming three to five years”

Baba Ramdev gave an inspiring speech as he won the Impact Person of the Year award on December 11

Appier Demonstrates Efficacy of Artificial Intelligence in Fighting Ad Fraud

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems

BCCL’s Innovation Bus starts doing the rounds again

The Innovation Roadshow organised by BCCL across key creative and media agencies in the country, to ignite creative energy for print advertising, is h...

Impact Person Of The Year: Which Of These Predictions Will Come True Tonight?

Industry leaders play the guessing game, and tell us who according to them would win the IMPACT Person of the Year 2017 award

Adex takes a beating; industry hopes for revival in 2018

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Times Network adds 20 new brands to prime time offerings across its news channels

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

India may become a Rs. 1 trillion advertising market by 2022

The fall update of the Media Economy Report (Dec 2017) reported that the Advertising revenue will grow +12.1 per cent in the next five years

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

Maharashtra Governor To Be Chief Guest At IMPACT Person Of The Year 2017

Honourable Governor of Maharashtra, Chennamaneni Vidyasagar Rao, will be the Chief Guest at the IMPACT Person of the Year (IPOY), 2017 award function...

Cnbc-Tv18 Brings Storyboard’s Year-End Special With Stalwarts Of Advertising Industry

Ad industry veterans like CVL Srinivas Rao, Shashi Sinha, Ashish Bhasin, Sam Balsara and Saurabh Verma come together on TV for the first time to discu...