e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

Belmond's new campaign #TheArtOfBelmond celebrates life in uber stylish way

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmon...

Ask The Doctor with Sandeep Goyal

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...

We intend to build our business in the Southeast Asian market from the ground up: Milind Pathak, Httpool

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressivel...

Guest Column: Is digital display set to become the all-important 'other screen'?

As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns its...

Indian digital space saw 10,000 advertisers this festive month: Adby Ventures Report

97 per cent of the desktop and mobile display market is yet to adopt video advertising. This indicates the low penetration of video as an ad medium on...

Media mavens excited about CVL Srinivas being the e4m 'Influencer of the Year 2017'

Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai

Eliminate policy paralysis in FM sector, implore FM players to the new govt

With the change in the centre, private FM operators are hopeful that many long-standing roadblocks, including the Phase III migration, will be resolve...

Why Vivo is missing in action this festive season?

The Chinese smartphone maker, which is known for big ad spends, is missing in action this festive season

Star TV raked in Rs 250 cr from India-Australia cricket series

Despite the economic slowdown, Star TV has managed to earn more than Rs 250 crores in advertising revenue from the India-Australia T20 series

India mobile ad spend to grow by 85% in 2017, estimates e-marketer

The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast

Radio sector hopeful of turn in biz sentiment during festive period

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Ask the Doctor with Sandeep Goyal

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...

Adobe Advertising Cloud brings marketers Flexibility and Convenience with New Mobile App

Adobe's internal digital advertising team began testing and using the mobile app this quarter

Mindshare keeps up its game through the year; wins big at EMVIEs, IDMA, ICMA, ABBY and more

The global media agency has retained its position as the agency of the year at almost all events held throughout the year

e4mSpotlight: Broadcast industry ‘cautiously optimistic’ about growth this Diwali

The festive season might have a shorter window this year but the broadcast industry is slowly gearing up for recovery this Diwali and witnessing renew...