Search Result : Advertising News
 

ABBY Awards 2017 shortlists to be available for review

By exchange4media News Service | Feb 27, 2017

Uploading the shortlists for feedback is a step towards facilitating greater transparency and inclusiveness: Raj Nayak, President, The Advertising Club

IPL scouts for a media agency

By Priyanka Mehra | Feb 27, 2017

2nd March 2017 is the date agencies are expected to submit their proposal and make a presentation to the BCCI thereafter.

Dentsu Webchutney ropes in Nishi Kant as EVP and Branch Head, Mumbai

By exchange4media News Service | Feb 25, 2017

This is Kant’s second stint at Webchutney; the first one lasting almost 10 years till 2014

Xaxis' Light Reaction launches in the Philippines

By exchange4media News Service | Feb 24, 2017

Global performance advertising business delivers guaranteed outcomes through innovative, pay-for-performance media model

127 pay channels violate TRAI's 12-min ad cap rule; B4U Movies and IBN Lokmat aired maximum duration of advertisements in non-news and news list respectively

By exchange4media News Service | Feb 23, 2017

127 pays channels (104 non-news and 23 news) violated the 12-min ad cap rule during Jun 27- Sep 25, 2016, according to a document uploaded by TRAI

Virat Kohli, Akshay Kumar and Amitabh Bachchan have more 'fake' followers than 'real' on Twitter: Shield Square

By Ruhail Amin | Feb 23, 2017

The top 12 most followed accounts from India have a total followership of 226,204,520. Out of that, 42 percent are fake followers. Surprisingly, Virat Kohli, Akshay Kumar and Amitabh Bachchan have 59 %, 57 % and 54% fake followers respectively

Broadcasters confident about 13 per cent Adex growth predicted by Pitch Madison Advertising Report 2017

By exchange4media News Service | Feb 22, 2017

Broadcasters share their take on the 13 per cent growth projected by Pitch Madison Advertising Report 2017 for television to achieve Rs 21,296 crore in 2017

Samsung India customer service campaign crosses 100 million views on YouTube

By exchange4media News Service | Feb 22, 2017

‘We’ll Take Care of You, Wherever You Are’ campaign reaches milestone within seven weeks of its launch

With just 4% contribution to Adex in 2016, have ecommerce lavish spends been cut to size?

By Ruhail Amin | Feb 22, 2017

Surprisingly, ecommerce that had taken the media market by storm in 2015 contributed only 4% to the total pie in 2016. In fact, investment by e-commerce category decreased by more than Rs 500 crore across TV, Print and Radio in 2016.

ABBY 2017 unveils its new campaign, #MADEOFABBY

By exchange4media News Service | Feb 21, 2017

The Advertising Club reminds the advertising industry that there’s a little bit of ABBY throughout its 2017 campaign

123

JOBS & CAREER