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DigitasLBi elevates Mark McDonald, Sabah Iqbal and Pooja Gosain

By exchange4media News Service | Sep 30, 2016

In their new roles McDonald and Iqbal will continue to report into Prithviraj Banerjee as they will take on larger responsibilities to partner him in managing respective business units in the region. Gosain will continue to report into McDonald

LIQVD ASIA bags digital duties of Stylam Industries

By exchange4media News Service | Sep 30, 2016

LIQVD ASIA will manage social media marketing, content production, digital advertising, reputation management, search engine optimisation and website design for the client

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

By exchange4media News Service | Sep 30, 2016

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work done in mobile marketing in the latest edition of its annual mobile awards---The Maddies

Tie-up with Zirca aimed at accelerating revenues: James Leaver, Mail Online

By Saif Ahmad Khan | Sep 30, 2016

Zirca, the digital solutions company, will sell advertising for Mail Online across India

We want Voot Kids to be the default digital platform for kids: Gaurav Gandhi, Viacom 18 Digital Ventures

By exchange4media News Service | Sep 30, 2016

Voot has rolled out a marketing campaign specifically for Voot Kids with an aim to make it a default destination for kids

Asian Paints, Nerolac & Dulux Weathershield get aggressive this festive season

By Sarmistha Neogy | Sep 29, 2016

Popular strategies vary from using celebrities as brand ambassadors, relying on humour, educating consumers on paint as a category and others

Cyber Media sells TDA Group for Rs 29 crore

By exchange4media News Service | Sep 29, 2016

Cyber Media is the largest specialty media house in South Asia and amongst India's top five magazine publishers

Flipkart, DentsuWebchutney launch digital campaign for Big Billion Days Sale

By exchange4media News Service | Sep 29, 2016

The campaign, comprising a 360-degree video, is an interesting mix of advertising and treasure hunt

Ogilvy Mumbai wins White Pencil at D&AD IMPACT Awards

By exchange4media News Service | Sep 29, 2016

Beauty Tips By Reshma won in the category Government Engagement

Advertising giant Dentsu Inc apologises for overbilling clients

By exchange4media News Service | Sep 28, 2016

The scandal came to light as a result of a complaint from Toyota Motor Corp. in July. The scandal centers on contracts with clients promoting their companies on websites and smartphone apps. Both the parent company and Dentsu subsidiaries were involved in the fraudulent practices in the period from November 2012 until this past August, according to media reports

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