Search Result : Advertising News

Denver ropes in Shah Rukh Khan as its brand ambassador

By exchange4media News Service | Aug 22, 2017

The actor will be seen endorsing Denver Deodorant in various marketing and promotional campaigns conceptualized by the Shop Advertising

FCB India appoints Jyotsana Singh Kaushik as its Vice President

By exchange4media News Service | Aug 22, 2017

Kaushik will be based in the Gurgaon office and will be leading the business vertical on Horlicks.

Guest Column: Digital Ad Fraud, the biggest threat for marketers today: Sachin Uppal, CMO, Play Games24x7

By Sachin Uppal | Aug 22, 2017

Bot-driven traffic, pixel stuffing and other such tricks are outright fraud and make less than 50% of all online ads seen by a real human

IOAA and AAAI will together implement a standard procedure for the OOH sector

By Abhinn Shreshtha | Aug 22, 2017

They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencies and advertisers more disciplined

Jockey celebrates 141 years of legacy with unique pop-up museum

By exchange4media News Service | Aug 22, 2017

Pop-up museum to bring alive Jockey’s legacy from August 25-27 at The Courtyard - Phoenix Marketcity, Bangalore and in Mumbai from September 8-10, 2017 at High Street Phoenix, Lower Parel

Kyoorius announces jury sessions for the 2017 Design Awards

By exchange4media News Service | Aug 22, 2017

Karen Welman will be the foreman of the jury

Regional newspapers drive growth for print media in India: I Venkat, Director, Eenadu

By Ruhail Amin | Aug 22, 2017

Print industry in India will continue to witness positive growth and the vernacular press has broadly evolved to become the backbone of the industry, says I Venkat, Director, Eenadu

SC bars Prasar Bharati from airing borrowed feed through private DTH and cable operators

By Saif Ahmad Khan | Aug 22, 2017

Prasar Bharati can only carry the shared feed of sporting events on terrestrial network or DD Free Dish

What's common between Baba Ramdev, Trivago Guy and Steve Ballmer?

By Venkata Susmita Biswas | Aug 22, 2017

They have all been the ? ?face? ?of? ?their respective? ?brands, with Steve Ballmer and Baba Ramdev predecessing Abhinav Kumar, the Trivago Guy

Creativeland Asia gets Souvik Datta as ECD for Delhi-NCR branch

By exchange4media News Service | Aug 21, 2017

With an experience of over 17 years, Datta has worked with leading advertising firms such as Lowe Lintas, DDB Mudra Group, TBWA\India and Contract