Search Result : Advertising News

Donald Trump mouthing Modi-like slogan fails to impress original campaign creators, Piyush Pandey and Prasoon Joshi

By Saif Ahmad Khan | Oct 28, 2016

Both Pandey and Joshi are not giving too much importance to Trump’s latest promo, “Abki baar Trump sarkar”

High reserve price irks operators as second batch of Phase III radio auctions begin

By Abhinn Shreshtha | Oct 28, 2016

Auction of second batch of Phase III frequencies, which began on Tuesday, has seen a muted response by the radio sector with many large operators not participating in the auction process, with high reserve price being stated as one of the key reasons

Amagi partners with BARC India for monitoring of geo-targeted TV ad-campaigns

By exchange4media News Service | Oct 27, 2016

BARC India’s association with Amagi will provide transparent and quality data on geo-targeted advertising

GreedyGame appoints Ankit Rawal as VP, Revenue

By exchange4media News Service | Oct 27, 2016

Prior to entering the mobile advertising industry he’s worked with top companies such as Microsoft and Oracle.

Hootsuite announces partnership with social advertising leaders

By exchange4media News Service | Oct 27, 2016

These partnerships will enable Hootsuite customers to complement their organic social media efforts with optimised social advertising campaigns to drive business results

The entry of IKEA will be good for the category, whether it will be good for us, we don’t know: Sanjay Gupta, Urban Ladder

By Sarmistha Neogy | Oct 27, 2016

Urban Ladder has announced plans to open offline stores and also list on e-commerce portals such as Flipkart and Amazon

Understanding GST's impact on the media and entertainment industry

By exchange4media News Service | Oct 27, 2016

GST, the largest ever tax reform in the country was regarded as a game changer for the economy by industry experts, here’s what the M&E players think of it

Why India's M&E sector is still struggling with FDI?

By Ruhail Amin | Oct 27, 2016

At the recent 5th edition of CII Big Picture Summit 2016, experts debated the funding conundrum as far as the FDI in M&E sector is concerned and shared some interesting insights on the subject

Embracing Disruption to Stay Competitive: Sudhanshu Vats

By exchange4media News Service | Oct 26, 2016

Sudhanshu Vats, Chairman- National Committee on Media & Entertainment, CII & Group CEO, Viacom18, at the inaugural day of CII Big Picture Summit 2016 held yesterday spoke about

Flipkart, Amazon, Snapdeal kick-start Round 3 of Diwali sales with aggressive marketing

By Sarmistha Neogy | Oct 26, 2016

Though the festive marketing spends are lesser in proportion to the previous year, but media planners expect that the momentum will continue till Christmas