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Dentsu India appoints Rahul Sengupta as Chief Creative Officer

By exchange4media News Service | Sep 22, 2017

Armed with more than 23 years on experience in advertising, direction and production, Sengupta has worked on brands such as Bajaj two wheelers, ICICI Prudential, Titan, Tanishq, Britannia, Kwality Walls, among others

HT's Vivek Khanna, CEO and Ratul Bhaduri, CFO step down from their roles

By Ruhail Amin | Sep 22, 2017

Highly placed sources have told e4m that Vivek Khanna, CEO, Hindustan Media Ventures Ltd and Ratul Bhaduri, CFO, HT Media have stepped down from their respective roles

I fear we may end at around 5% growth: Anita Nayyar

By Naziya Alvi Rahman | Sep 22, 2017

The CEO of Havas Media group, India and South Asia, believes that a crunched festive season, GST and demonetisation have resulted in a triple whammy for media agencies

New e-commerce players should focus on niche products: Advit Sahadev, CMO, Infibeam

By Akshata R Murthy | Sep 22, 2017

Sahadev predicts that television will slowly lose relevance with OTT and other such arms of digital coming into the big picture for advertisers

SPACES launches new TVC penned by Piyush Pandey

By exchange4media News Service | Sep 22, 2017

SPACES has launched a 360-degree high decibel marketing campaign with an objective to drive brand awareness and strong category association with bed and bath

BBH wins creative mandate of Smartron

By exchange4media Chennai Bureau | Sep 21, 2017

The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media

Contrary to big players, regional radio operators expect slow festive season

By Abhinn Shreshtha | Sep 21, 2017

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarter

Racy ads? No please, we are Indians

By Ronald Menezes | Sep 21, 2017

As Sunny Leone’s latest ad for Manforce condoms faces flak in Gujarat, we list five other ads that were banned for being too racy years ago

The next few years for Firstpost will be all about evangelising: Azim Lalani, Business Head

By Ronald Menezes | Sep 21, 2017

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the brand

The Womb wins strategy and creative mandate for ASUS India

By exchange4media News Service | Sep 21, 2017

The agency is tasked with the communications mandate for both smartphones and laptops business in India

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