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DB Corp ad revenues grew 5 per cent YOY to Rs 4336 million in unaudited financial results for Q1'FY 2018

By exchange4media News Service | Jul 21, 2017

Total revenue reported growth of 4% at Rs 6012 million in current period from Rs 5787 million in Q1 last fiscal

For Indian publishers, Facebook's imminent paywall is about cynicism as well as hope

By Ruhail Amin | Jul 21, 2017

Facebook is planning to test a paywall for subscription of news stories and will be working with a handful of publishers to introduce a system that would limit free viewing to 10 articles per month

KBC as a game show does not discriminate, it is a great leveler: Nitesh Tiwari

By Neeta Nair | Jul 21, 2017

Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row

Splitsvilla Season 10 returns to MTV; VIVO hops on board as title sponsor

By exchange4media News Service | Jul 21, 2017

MTV ropes in Vivo as title sponsor, Denver Deodorants, Syska Personal Care, PC Jeweller and Manforce as the ‘powered by’ sponsors and Hike Messenger as the associate sponsor

Changes atop MIB & DAVP may help resolve ad rate dispute with broadcasters

By Saif Ahmad Khan | Jul 20, 2017

While Smriti Irani has replaced Venkaiah Naidu as Minister for Information & Broadcasting, K Ganesan has made way for Esther Kar to become the Director General of Directorate of Advertising and Visual Publicity

Fever FM Mumbai and Radio Nasha Delhi increase ad rates

By exchange4media News Service | Jul 20, 2017

Fever 104 FM Mumbai and 107.2 FM Radio Nasha Delhi are the leading CHR and retro radio stations in their respective cities

Kaun Banega Crorepati rolls out campaign featuring Amitabh Bachchan for Season 9

By exchange4media News Service | Jul 20, 2017

The campaign ‘Jawab Dene Ka Waqt Aa Gaya Hai’ underlines the show’s core thought 'knowledge is a great leveller' in life

Madison Media appoints Saurabh Tyagi as GM to head Titan Media AOR

By exchange4media News Service | Jul 20, 2017

He joins the agency from Times Network where he was the Head of Revenue Strategy and Planning

We spend money only when we can measure it: Sandeep Aggarwal, CEO, Droom

By Misbaah Mansuri | Jul 20, 2017

In conversation with exchange4media, Aggarwal speaks about how the company plans to step up its marketing and branding game through its Rs. 225 cr budget

Zirca launches ContentdB, Asia's first integrated native advertising management platform

By exchange4media News Service | Jul 20, 2017

ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

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