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CyberMedia is honored as Google Certified Publishing Partner

By exchange4media News Service | Oct 24, 2015

The company has also completed one year of AdSense Partnership with Google

Flipkart appoints Amazon’s Dan Rawson as Head of Customer Logistics and Supply Chain Ecosystems

By exchange4media News Service | Sep 23, 2015

Ravi Byakod from Google has been appointed as Director of Engineering - Accounting and Anand Lakshminarayanan from Microsoft joins as Head of Product Management for Digital Goods and Services

Are publishers over-reliant on Facebook?

By Abhinn Shreshtha | Nov 18, 2014

The internet giant's 'walled garden approach' towards basic demographic data of users is not sitting well with publishers

CyberMedia becomes Google AdSense certified partner

By exchange4media News Service | Sep 04, 2014

As a certified partner of the Google AdSense Partner program, CyberMedia will help online publishers earn through targeted advertisements and optimise their online inventory

Dhingana appoints Gokul Rajaram to Advisory Board

By exchange4media News Service | Aug 24, 2012

Gokul Rajaram is Product Director of Advertising at Facebook and the creator of Google’s AdSense

5 ways ad networks can help you

By Gopal Sathe | Jan 27, 2011

With the number of ad networks on the rise, e4m takes a look at some of the well-established ones and what they have to offer; why content providers and marketers both need to look at ad networks and what they can do for you.

Google Display: You’ve come a long way, Baby

By Sandeep Amar | Nov 24, 2010

Google has been a great pioneer and innovator, in advertising, not just Internet advertising. It is going to provide the best of rich-media innovations, best serving and reporting, and easiest ways to put up a campaign. The question: will it put a sales force behind it? Sandeep Amar takes a look at Google’s ad display strategy.

Google India to focus on education, integration and expansion in 2009-10

By Robin Thomas | Jul 17, 2009

The year 2009 will see Google India focus extensively on educating clients, and integration and expansion of the Internet as a medium. Speaking exclusively with exchange4media.com, Parminder Singh, Business Head, Google India, speaks about his priorities for 2009-10, 3G rollout in India, and reaching out to the Tier II and Tier III segments.

Zoomtra.com uses Google Gadget Ads feature to reduce customer acquisition costs

By exchange4media News Service | Dec 03, 2007

Zoomtra.com is the first Google advertiser in India to use the new Google Gadget Ads feature, which are customised ‘mini-sites’ that run as ads on AdSense publisher websites. These ads, deemed to be interactive and engaging, provide value to advertisers, while simultaneously getting visitors to stick around their mini-sites.

International: A Matter of Scale: Who's Snapping Up Mobile-Ad Networks

By Source: Advertising Age | Sep 24, 2007

Telecoms, Handset Makers Join Usual Suspects Pooling Third-Screen Inventory for Advertisers

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