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Guest column: SMAC boosts customer base, brand value, reach and presence: Ashu Kajekar, CEO and Founder, 7EDGE

By Ashu Kajekar | May 23, 2017

Kajekar talks about how SMAC (Social, Mobile, Analytics and Cloud) is transforming digital advertising and marketing

Google updates AdSense to increase transparency for website publishers

By exchange4media News Service | May 16, 2017

Google will launch a Policy Center to make publishers aware about policy actions that affect their sites and pages

C1X brings Gokul Rajaram on its Advisory Board

By exchange4media News Service | Apr 19, 2017

‘The Godfather of AdSense’ says he’s excited to help the C1X team build an impactful product and company that transforms the world of advertising

Algorithms are not fool-proof: Google’s UK fiasco a wake-up call for marketers?

By Ruhail Amin | Mar 28, 2017

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is scope for such crisis showing up again, especially in cases where small to medium digital marketing agencies are involved

1.7 billion ads violate advertising policies in 2016: Google’s Better Ads Report 2016

By exchange4media News Service | Jan 30, 2017

In 2016, Google took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in 2015.

Facebook & Google scamper to battle fake news as outcry rises

By Abhinn Shreshtha | Nov 30, 2016

Since the past two weeks, Google, Twitter and Facebook have been stepping up the fight against fake and malicious content as critics say that the proliferation of such content on their platforms could have been one of the factors influencing the outcome of the US election in favour of Republican candidate Donald Trump

Google announces new AdSense user interface

By exchange4media News Service | Oct 18, 2016

The new interface will be based on Machine Design and feature a completely redesigned homepage and menu

CyberMedia is honored as Google Certified Publishing Partner

By exchange4media News Service | Oct 24, 2015

The company has also completed one year of AdSense Partnership with Google

Flipkart appoints Amazon’s Dan Rawson as Head of Customer Logistics and Supply Chain Ecosystems

By exchange4media News Service | Sep 23, 2015

Ravi Byakod from Google has been appointed as Director of Engineering - Accounting and Anand Lakshminarayanan from Microsoft joins as Head of Product Management for Digital Goods and Services

Are publishers over-reliant on Facebook?

By Abhinn Shreshtha | Nov 18, 2014

The internet giant's 'walled garden approach' towards basic demographic data of users is not sitting well with publishers

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