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Ritu Beri swears by Safewash in new TVC

By exchange4media News Service | Feb 11, 2017

The campaign involves engaging with fashion bloggers, sharing their Vlogs, blogposts on winter wear care under #FlauntKarBefikar

Gleneagles Global Hospitals releases short film on cancer awareness

By exchange4media News Service | Feb 08, 2017

On social media, the film reached 13.19 lakh people, with 10,100 Likes and 8,400 shares

Laqshya Solutions puts PGI in the spotlight through its outdoor campaigns

By exchange4media News Service | Jan 16, 2017

The Platinum Day of Love and Evara campaigns were visible in 28 cities.

Tribute: Vikram Gaikwad : Andy Halve: A true man of Enterprise

By Vikram Gaikwad | Nov 25, 2016

Anand (Andy) Halve, friend and mentor to so many and arguably India’s first account planner, was a complete package–a planner with a creative head, a shayari aficionado, a great friend, a compassionate boss and a wonderful human being writes Vikram Gaikwad Co-Founder and CCO Underdog

Guest Column: What worked for content marketing this Diwali? – Neeraj Singhal, Outbrain

By Neeraj Singhal | Nov 14, 2016

With an increasing number of Indian consumers turning to digital platforms to research, and make purchases for their Diwali shopping, content has indeed become indispensable for brands hungry to attract and retain customers, writes Neeraj Singhal, Director-Sales, India, Outbrain

Arnab Goswami being synonymous with Times Now is a good thing: Ashit Kukian, President – Revenue, Times Network

By Saif Ahmad Khan | Oct 21, 2016

Times Now Editor-in-Chief Arnab Goswami has emerged as undisputed face of Times Network

ZEEL launches 'Zee Mundo' to showcase dubbed bollywood films in Spanish

By exchange4media News Service | Sep 14, 2016

Zee Mundo is a premium, major studio-level, HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish

Star Movies Select HD to premier ‘Southpaw’ on 17 September

By exchange4media News Service | Sep 13, 2016

Star Movies Select HD will air ‘Southpaw’ exclusively on September 17 at 9 pm. It is the story of ‘Billy Hope’, starring Jake Gyllenhaal and acclaimed director Antoine Fuqua – Southpaw

Colors launches new show-'Shakti...Astitva Ke Ehsaas Kii'

By exchange4media News Service | May 26, 2016

The show will premiere on 30 May 2016 and will air every Monday to Friday at 8:00pm

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

By Vishal Baghel | May 23, 2016

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

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