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ZEEL launches 'Zee Mundo' to showcase dubbed bollywood films in Spanish

By exchange4media News Service | Sep 14, 2016

Zee Mundo is a premium, major studio-level, HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish

Star Movies Select HD to premier ‘Southpaw’ on 17 September

By exchange4media News Service | Sep 13, 2016

Star Movies Select HD will air ‘Southpaw’ exclusively on September 17 at 9 pm. It is the story of ‘Billy Hope’, starring Jake Gyllenhaal and acclaimed director Antoine Fuqua – Southpaw

Colors launches new show-'Shakti...Astitva Ke Ehsaas Kii'

By exchange4media News Service | May 26, 2016

The show will premiere on 30 May 2016 and will air every Monday to Friday at 8:00pm

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

By Vishal Baghel | May 23, 2016

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

By Vishal Baghel | May 23, 2016

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Vodafone’s iconic mascot Cheeka the pug makes a comeback with SuperNet 4G

By exchange4media News Service | Mar 15, 2016

Vodafone’s popular mascot—Cheeka the pug, is back in its latest campaign to announce the launch of SuperNet, the company’s 4G data services. The campaign, conceptualised by Ogilvy & Mather captures the sweet relationship between the adorable pug and a little boy

Mathrubhumi creates interactive Onam campaign for advertisers

By exchange4media News Service | Aug 01, 2015

Conceptualised by Maitri Advertising, the campaign showcases each of the media house's verticals. An interactive game has also been created to engage the consumer

Cannes 2015: ‘Love and Creativity’ By Bobby Pawar

By Bobby Pawar | Jun 29, 2015

Bobby Pawar, Director & Chief Creative Officer, South Asia Publicis Worldwide in his inimitable style pens down his thoughts on Cannes 2015 in a poem, where he urges the creative fraternity to be fearless and truly get into the skin of clients’ problems, encourages collaboration and a lot more

Nickelodeon records 33% ad revenue growth in FY2015

By exchange4media News Service | May 15, 2015

The growth was mainly on the back of an ad rate increase of almost 25-30%

Guest Column: AIB Roast and the dilemma of freedom of speech

By Ashish Kaul | Mar 10, 2015

Ashish Kaul, marketing & branding expert, expresses his views on AIB roast and how it raises the question of freedom of speech

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