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Tribute: Vikram Gaikwad : Andy Halve: A true man of Enterprise

By Vikram Gaikwad | Nov 25, 2016

Anand (Andy) Halve, friend and mentor to so many and arguably India’s first account planner, was a complete package–a planner with a creative head, a shayari aficionado, a great friend, a compassionate boss and a wonderful human being writes Vikram Gaikwad Co-Founder and CCO Underdog

Guest Column: What worked for content marketing this Diwali? – Neeraj Singhal, Outbrain

By Neeraj Singhal | Nov 14, 2016

With an increasing number of Indian consumers turning to digital platforms to research, and make purchases for their Diwali shopping, content has indeed become indispensable for brands hungry to attract and retain customers, writes Neeraj Singhal, Director-Sales, India, Outbrain

Arnab Goswami being synonymous with Times Now is a good thing: Ashit Kukian, President – Revenue, Times Network

By Saif Ahmad Khan | Oct 21, 2016

Times Now Editor-in-Chief Arnab Goswami has emerged as undisputed face of Times Network

ZEEL launches 'Zee Mundo' to showcase dubbed bollywood films in Spanish

By exchange4media News Service | Sep 14, 2016

Zee Mundo is a premium, major studio-level, HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish

Star Movies Select HD to premier ‘Southpaw’ on 17 September

By exchange4media News Service | Sep 13, 2016

Star Movies Select HD will air ‘Southpaw’ exclusively on September 17 at 9 pm. It is the story of ‘Billy Hope’, starring Jake Gyllenhaal and acclaimed director Antoine Fuqua – Southpaw

Colors launches new show-'Shakti...Astitva Ke Ehsaas Kii'

By exchange4media News Service | May 26, 2016

The show will premiere on 30 May 2016 and will air every Monday to Friday at 8:00pm

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

By Vishal Baghel | May 23, 2016

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

By Vishal Baghel | May 23, 2016

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Vodafone’s iconic mascot Cheeka the pug makes a comeback with SuperNet 4G

By exchange4media News Service | Mar 15, 2016

Vodafone’s popular mascot—Cheeka the pug, is back in its latest campaign to announce the launch of SuperNet, the company’s 4G data services. The campaign, conceptualised by Ogilvy & Mather captures the sweet relationship between the adorable pug and a little boy

Mathrubhumi creates interactive Onam campaign for advertisers

By exchange4media News Service | Aug 01, 2015

Conceptualised by Maitri Advertising, the campaign showcases each of the media house's verticals. An interactive game has also been created to engage the consumer

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