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Vinay Dholakia launches Labradog Advertising

By exchange4media News Service | Jun 10, 2016

A group of Film makers and Advertising professionals have got together to form a content house with in-house production capabilities called Labradog Advertising. Vinay Dholakia is the Co-founder of Labradog

Radio City's Satyanarayana Murthy joins Radio Indigo as CEO

By Abhinn Shreshtha | May 06, 2016

Murthy will be heading Radio Indigo, Indigo LIVE Music and Indigo LIVE Events

Radio City’s Satyanarayana Murthy joins Radio Indigo as CEO

By Abhinn Shreshtha | May 05, 2016

Murthy will be heading Radio Indigo, Indigo LIVE Music and Indigo LIVE Events

OLX, Madison Media & Scarecrow Communications lead Golden Mikes'16

By exchange4media News Service | Apr 29, 2016

The 2016 edition of the Golden Mikes saw 55 metals being given away (including Excellence Awards). These included 7 Gold (including Excellence Awards), 17 Silver and 31 Bronze metals

Amusement parks increasing ad spend on Outdoor Advertising – Sanjeev Gupta

By exchange4media News Service | Apr 26, 2016

There has been a15-20 percent increase in the engagement of hoardings by the entertainment parks in this summer season

OLX, HUL, Madison, Mindshare & Scarecrow lead Golden Mikes’16 shortlist

By exchange4media News Service | Apr 21, 2016

Madison World, Mindshare and Scarecrow Communications lead the nominations on the agency side. In terms of FM operators, Reliance Broadcast Network Limited (Big FM), Radio City 91.1 and Red FM lead the nomination race. OLX and HUL also saw a number of nominations for their radio campaigns

Satyanarayana Murthy quits Radio City

By exchange4media News Service | Feb 04, 2016

Murthy served as National Marketing Head and Executive VP at Radio City.

Why Anita Kotwani was named 'Business Head of the Year' at Media Ace Awards

By exchange4media News Service | Jul 29, 2015

Commenting on her win, Anita Kotwani said, “I am extremely privileged and honoured to be recognised as the Business Leader of the Year and I think when one gets an award like this, it’s not just one individual who ends up doing it, it’s the entire team that rallies behind us that gets us up there.”

Why Mindshare won ‘Innovative Agency of the Year’ at Media Ace Awards

By exchange4media News Service | Jul 29, 2015

We delve into the numerous reasons that set Mindshare apart from competition when it comes to innovation, from creating new breakthroughs for clients as well as creating a work culture that breeds innovation

Cricket properties and reality shows to loosen marketers' purse strings in 2015

By Collin Furtado | Jan 28, 2015

Apart from World Cup and IPL, marketers look to investing in movie premieres, reality shows and are willing to invest in unconventional content too; however ratings will continue to hold the highest draw for ad spends

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