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India-Australia ODI match garners maximum viewership from Maharashtra: Zapr

By exchange4media News Service | Sep 21, 2017

In cities, the first match of India-Australia ODI series saw maximum viewership share of 25.2 per cent from Mumbai

Akila Urankar to streamline INS, improve relationship with ad agencies, govt

By Akshata R Murthy | Sep 18, 2017

Urankar has been elected as the President of The Indian Newspaper Society (INS) for the year 2017-18

Vikram Sakhuja, Group CEO, Madison Communications elected as President of The Advertising Club

By exchange4media News Service | Sep 15, 2017

Vikram Sakhuja, Group CEO, Madison Communications elected as President of The Advertising Club

iCubesWire appoints Sabareesh Moorthy as Head-RDX sales and trading desk

By exchange4media News Service | Sep 14, 2017

Moorthy to head the full agency sales account in Mumbai

Ad Club AGM on Thursday to elect office bearers

By exchange4media News Service | Sep 13, 2017

Current vice-president Vikram Sakhuja, Group CEO Madison Media, is expected to be appointed as the president

With Jukebox we want to give users a more immersive experience: Aditya Kuber, BookMyShow

By Ronald Menezes | Sep 12, 2017

BookMyShow is known for its quick services to book tickets for various events or movies but with the addition of a new feature ‘Jukebox’ it is offering variety of genres like horror, infotainment and literature.

Mindshare bags 11 metals at Audacity ICMA 2017

By exchange4media News Service | Sep 08, 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

Fox Life to launch home decor show, 'Design HQ'

By exchange4media News Service | Sep 04, 2017

Interior designer Ashiesh Shah to take viewers inside the homes of Bollywood A-listers with the new show

Meltwater acquires Algo to strengthen its media intelligence platform

By exchange4media News Service | Sep 04, 2017

Sixth deal from Meltwater in ongoing M&A spree adds Stanford and Carnegie Mellon data science focused Ph.D.s to team, building AI-driven competitive edge for companies leveraging insights from external data

ICMA 2017: How brands pulled off campaigns using crowdsourced content

By exchange4media News Service | Aug 29, 2017

Brands like Nutralite, Aditya Birla Health and Wrigley’s Doublemint used crowdsourced content in unique ways

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