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With 320% jump in sponsorship revenue, PKL season 5 hits a new high

By Ruhail Amin | Jul 28, 2017

PKL will now be India’s biggest sports league with geographical representation across 11 states, 12 franchises and 138 matches across 13 weeks. The investment of Rs 300 crore by Chinese handset maker VIVO is making things even better

ASCI upholds complaints against 130 out of 199advertisements

By exchange4media News Service | Jul 04, 2017

Complaints against Godrej Consumer Products, HUL, Reliance Communications, Vodafone India, Amazon India, Mobitech Creations, Foodpanda and more, were upheld

No 'milavat' in politics or mustard oil, says Fortune Mustard Oil's new ad by O&M

By exchange4media News Service | Feb 11, 2017

Conceived and executed by Ogilvy & Mather, Fortune Mustard Oil’s new campaign uses politics to underscore its ‘100% pure’ oil pitch

Macmerise appoints Insomniacs as its digital agency

By exchange4media News Service | Nov 14, 2016

Macmerise has set a specific brief for the agency, including the need for enhancement of organic traction for the social media pages along with a steep rise in product sales

Dentsu India appoints Indrajeet Mookerjee as Executive Vice President

By exchange4media News Service | Nov 03, 2016

Prior to joining Dentsu India, he was the Managing Director of Soho Square, Indonesia, part of the Ogilvy group

Milind Acharya appointed as Marketing Head for Bunge India

By exchange4media News Service | Aug 04, 2016

Acharya will bring 12 years of rich marketing expertise into reinventing and sustaining the various brands under the Bunge umbrella such as Dalda, Gagan and Chambal

Cannes Lions 2016: Collaboration is the trend emerging out of the festival this year, says Piyush Pandey

By Srabana Lahiri | Jun 28, 2016

Ad guru Piyush Pandey sees the inter-dependence of technology and ideas growing in the world of advertising, as well as the coming together of different entities, companies and even networks to do good work

Komli Media renews strategic partnership with Twitter India

By exchange4media News Service | Mar 02, 2016

Under the renewed agreement, Komli will continue to help Twitter expand its Promoted Products suite of advertising products and emphasise on the company’s monetisation efforts.

Fortune Oil ties up with Paytm, offers cash back through 'Make Your Fortune' campaign

By exchange4media News Service | Jan 30, 2016

The campaign brings exclusive cash back offers for its customers

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