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Milind Acharya appointed as Marketing Head for Bunge India

By exchange4media News Service | Aug 04, 2016

Acharya will bring 12 years of rich marketing expertise into reinventing and sustaining the various brands under the Bunge umbrella such as Dalda, Gagan and Chambal

Cannes Lions 2016: Collaboration is the trend emerging out of the festival this year, says Piyush Pandey

By Srabana Lahiri | Jun 28, 2016

Ad guru Piyush Pandey sees the inter-dependence of technology and ideas growing in the world of advertising, as well as the coming together of different entities, companies and even networks to do good work

Komli Media renews strategic partnership with Twitter India

By exchange4media News Service | Mar 02, 2016

Under the renewed agreement, Komli will continue to help Twitter expand its Promoted Products suite of advertising products and emphasise on the company’s monetisation efforts.

Fortune Oil ties up with Paytm, offers cash back through 'Make Your Fortune' campaign

By exchange4media News Service | Jan 30, 2016

The campaign brings exclusive cash back offers for its customers

Metieta Advertising appoints Sunil Gautam and Jaideep Shergill as strategic advisors

By exchange4media News Service | Jan 12, 2016

The founders of strategic consulting firm, Pitchfork Partners, Sunil Gautam and Jaideep Shergill have joined Metieta’s Advisory Board. As strategic advisors, the duo will audit the agency’s performance and formulate growth strategies

Envies 2015: JSW bags ‘Most Envied’ award for ‘Geeta Phogat’ campaign

By exchange4media News Service | Nov 18, 2015

‘Envy for Good’ went to postpickle.com for the campaign ‘For a sister’. BMW, Breakthrough Trust, Mondelez India Foods, Pidilite Industries, JSW Cement, Hindustan Coca Cola, Incredible India, Titan Watches and Vodafone India bagged one Envy each in the TVC Category

The Social Street launches Retail Practice; hires top talent from Cheil Communications

By Priyanka Mehra | Aug 03, 2015

TSS Retail practice officially launched on 1st Aug in Mumbai, and will operate out of its three regional headquarters – Mumbai, Delhi & Bangalore. Asheesh Tyagi, ex-VP Cheil India – Retail Marketing Operations, will lead the Retail practice based out of Delhi NCR office

Kochi and Ahmedabad franchises likely to replace CSK and RR in IPL

By exchange4media News Service | Jul 21, 2015

The IPL Governing Council is expected to give recommendations in six weeks following the Lodha Panel verdict on suspending CSK and RR for two years. Reports are surfacing that Kochi Tuskers and Ahmedabad team are likely options BCCI is considering

Kochi and Ahmedabad franchises likely to replace CSK and RR in IPL

By exchange4media News Service | Jul 21, 2015

The IPL Governing Council is expected to give recommendations in six weeks following the Lodha Panel verdict on suspending CSK and RR for two years. Reports are surfacing that Kochi Tuskers and Ahmedabad team are likely options BCCI is considering

Triton Communications bags creative mandate for Gingercrush

By exchange4media News Service | Jul 17, 2015

The agency will work towards positioning and developing a brand identity for the soon-to-be launched e-commerce portal

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