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Mobile publishers need to show unique value to advertisers: Morden Chen, Cheetah Mobile

By Abhinn Shreshtha | Aug 21, 2017

We spoke to Morden Chen, GM (APAC Ad Sales) at Cheetah Mobile to understand more about the potential of the mobile platform for brand building

Big brands down south welcome Onam with inimitable campaigns

By Akshata R Murthy | Aug 18, 2017

Malayala Manorama and Mathrubhumi have rolled out a viral music video and an on-ground roadshow, respectively, to make a significant start to the festive season

Gartner identifies three megatrends that will drive digital business into the next decade

By exchange4media News Service | Aug 18, 2017

artificial intelligence (AI) everywhere, transparently immersive experiences and digital platforms are the trends that will provide unrivalled intelligence in the next five to 10 years

Guest Column: Getting the best out of your app retention strategies: Mukesh Agarwal, RevX

By Mukesh Agarwal | Aug 18, 2017

Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. Learn how to stay ahead of the curve by keeping in mind a few steps

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

By exchange4media News Service | Aug 18, 2017

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

PointNine Lintas appoints Asheesh Malhotra as Executive Director, GolinOpinion

By exchange4media News Service | Aug 17, 2017

Malhotra joins GolinOpinion from the Ogilvy group where he was President, Bates CHI&Partners heading their Mumbai and Delhi offices

Four people arrested for leaking the Star India copy of Game of Thrones episode

By exchange4media News Service | Aug 16, 2017

The leak had occurred from Prime Focus Technologies’ Bengaluru office and the accused have been sent to police custody for seven days

Brands touch hearts this Independence Day

By Misbaah Mansuri | Aug 14, 2017

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Chief Secretaries' Conclave theme based on ''Role of States, for Making New India by 2022''

By exchange4media News Service | Aug 14, 2017

Will be held on September 16 2017 at Hotel Shangri-La, New Delhi

Mathrubhumi kicks off Onam celebrations with Super 10 Panchayat Utsav

By exchange4media News Service | Aug 12, 2017

The 20-day long Onam road show is reaching out to selected 160 panchayats across 14 districts of Kerala

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