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Dentsu One rolls out new campaign for Honda 2Wheelers India

By exchange4media News Service | Sep 24, 2016

Celebrating this milestone, Honda 2Wheelers India has released its latest 360 degree marketing campaign where its brand ambassador and Bollywood actor Akshay Kumar highlights the importance of balance – not only in life but also on the roads

Instagram hits 500,000 advertisers

By exchange4media News Service | Sep 24, 2016

According to the press release, in just six months, the number of advertisers has more than doubled. And that includes a variety of businesses from around the world. In fact, the top five countries seeing advertiser adoption are the US, Brazil, UK, Australia and Canada

Patanjali ads yet again under ASCI scanner

By exchange4media News Service | Sep 21, 2016

In June 2016, ASCI upheld two ads, one for Patanjali juices and the other for Patanjali energy bar

People may duplicate our formats but we don’t duplicate our formats: Tarun Katial

By Priyanka Mehra | Sep 21, 2016

As Big FM completes a decade, Tarun Katial, CEO, RBNL gets talking on the re-launch of the station in Delhi this Diwali with a sharper positioning in retro and need to refresh the retro space

Central govt. committee finds AAP guilty of wasteful advertising expenditure

By Saif Ahmad Khan | Sep 20, 2016

A three member committee constituted by the central government has directed Aam Aadmi Party to reimburse the state exchequer with the amount of money incurred in issuing advertisements that were found to be inappropriate

Patanjali moves Mumbai High Court against ASCI

By exchange4media News Service | Sep 19, 2016

After declaring in July that Patanjali would take legal action against ASCI, it has now petitioned the Mumbai High Court

Zeno Group appoints Ranjeev Vij as Head- Digital Innovation and Strategy, India

By exchange4media News Service | Sep 16, 2016

Vij will be in-charge of growing the existing digital capabilities across owned, earned and paid media with transformational strategy and innovation at the heart of it. He will also be responsible for building the agency's partnership portfolio across marketing technology companies and leading publishers

ZEEL launches 'Zee Mundo' to showcase dubbed bollywood films in Spanish

By exchange4media News Service | Sep 14, 2016

Zee Mundo is a premium, major studio-level, HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish

ASCI Board has very little role in determining whether an ad is offending or not: Srinivasan K Swamy

By Sarmistha Neogy | Sep 13, 2016

In a quick chat, Srinivasan K Swamy, Chairman & Managing Director, RK Swamy spoke of his plan of action as Chairman of the Board of The Advertising Standards Council of India, the current challenges in his new role and more...

Global Citizen movement launches its India chapter

By exchange4media News Service | Sep 13, 2016

The platform will comprise a distinctive mix of events, grassroots activism, media campaigning and online activation, to catalyse India’s journey towards achieving the Global Goals for Sustainable Development, and to bring about the end of extreme poverty

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