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Auto industry growth seen at 6-7% in 2017; Ford to grow in line or faster than sector: Rahul Gautam, Ford India

By Ruhail Amin | Jan 19, 2017

Ford India has set its 2017 vision in action by rolling out a new ad campaign. The company has also allocated Rs 25 crore purely for its digital marketing in a bid to wrestle with its competitors head on. In an interview with exchange4media, Rahul Gautam, VP, Marketing Ford India shares his views on Ford India new aggressive stance and more

Are Indian advertisers ready to combat Methbot?

By Abhinna Shreshtha | Jan 18, 2017

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Eros International announces film production line-up for 2017-18

By exchange4media News Service | Jan 13, 2017

The pipeline includes more than 50 films across 8 languages and over 40 directors on board

Viacom18 Motion Pictures starts 2017 with Deepika Padukone-Vin Diesel starrer xXx: Return of Xander Cage

By exchange4media News Service | Jan 13, 2017

The Hollywood film will release in India on January 14, before anywhere else in the world

Guest Column: Digital revolution has created a tectonic shift across industries: Ranjeev Vij, Zeno India

By Ranjeev Vij | Jan 12, 2017

Ranjeev Vij, Head of Digital Innovation and Strategy, Zeno India, lists 5 rapidly emerging trends that will dominate Digital PR in 2017

Sony offers a slew of entertainment this weekend

By exchange4media News Service | Jan 12, 2017

Fans can catch 'Straight Outta Compton' and 'The Mummy PIXathon' on Sony Le PLEX HD and Sony PIX respectively

As traffic & sales pick up, Snapdeal, Amazon, Flipkart and others ramp up ad spends

By Sarmistha Neogy | Jan 11, 2017

According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent

Zenith unveils 10 Artificial Intelligence trends for marketers

By exchange4media News Service | Jan 11, 2017

Zenith has unveiled 10 trends that show how AI will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers

Project Hers makes a case for toilets in every home

By exchange4media News Service | Jan 10, 2017

Citizen Dentsu seeks public support for a petition addressed to the President of India to have laws that will make it mandatory to build toilets in every residence

2017 to be a defining year in Sports & Entertainment marketing: ESP Properties

By exchange4media News Service | Jan 09, 2017

A major overhaul in measurement metrics for Sports & Live marketing is expected, according to a report published by ESP Properties India, ESP Properties (Entertainment & Sports Partnerships), which highlights 10 key trends in sports and entertainment for 2017.

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