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IAMAI devises four-step precautionary plan to tackle ransomware attacks

By exchange4media News Service | Jun 29, 2017

According to the association, there is a need to co-relate this as a pre-pandemic interval where the need is to develop capacity and plan response planning activities in terms of precautions and act fast to minimise the damages

The curious case of how Vivo Pro Kabaddi became a marketing marvel

By exchange4media News Service | Jun 29, 2017

Shubhranshu Singh, Executive Vice President and Head-Marketing-Sports, Star India, shared what went into the designing the marketing strategy including #LePanga campaign while changing the perception of the sport

VIVO Pro Kabaddi Season 5 fixtures announced

By exchange4media News Service | Jun 29, 2017

Play-offs scheduled in Mumbai and Chennai; the latter will also host the finals

Star Maa launches fresh identity of network channels

By exchange4media News Service | Jun 28, 2017

Complete with new logo, positioning and programs, Maa Music, Maa Gold and Maa Movies undergo brand refresh

Cannes Lions 2017: 'Content is King. Context is King Kong,' says Josy Paul on #ShareTheLoad @WARC session

By Srabana Lahiri | Jun 23, 2017

Team BBDO India comprising Josy Paul, Hemant Shringy and Rajat Mendhi make a case for adding the ‘effectiveness’ quotient to a successful campaign

Manthan rolls out new release of its Customer360 platform

By exchange4media News Service | Jun 23, 2017

The solution equips marketers with enhanced customer data platform and advanced analytics capabilities

Sony MAX to air exclusive new weekly Hindi show, WWE Sunday Dhamaal

By exchange4media News Service | Jun 22, 2017

The show will feature the best action and family-friendly entertainment from WWE’s flagship programmes Raw® and SmackDown®

CleverTap to drive growth of SonyLIV VOD app

By exchange4media News Service | Jun 21, 2017

SPN will leverage CleverTap to gain greater understanding of their users while improving their ability to segment, engage and track them throughout the user life cycle

Delete marketing and insert storytelling, advises Donna Moritz at Tech Manch 2017

By Shraddha Shirodkar | Jun 19, 2017

The social media strategist and visual marketing specialist spoke about how visual storytelling can engage customers meaningfully and eventually, build trust

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