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BARC Week 32: Star Plus comes back to lead Hindi GEC urban market

By exchange4media News Service | Aug 18, 2017

Star Plus regained control over the urban market with 399 million impressions but none of its shows made it to the Top 5 programs

Gartner identifies three megatrends that will drive digital business into the next decade

By exchange4media News Service | Aug 18, 2017

artificial intelligence (AI) everywhere, transparently immersive experiences and digital platforms are the trends that will provide unrivalled intelligence in the next five to 10 years

Guest Column: Getting the best out of your app retention strategies: Mukesh Agarwal, RevX

By Mukesh Agarwal | Aug 18, 2017

Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. Learn how to stay ahead of the curve by keeping in mind a few steps

Neutrality is the biggest lie in Indian and global media: Arnab Goswami

By Ruhail Amin & Dolly Mahayan | Aug 18, 2017

For Arnab Goswami, Managing Director, Republic TV, it is impossible for one to be neutral, he believes that everybody is biased

OOH sector hoping for festive cheer

By Abhinn Shreshtha | Aug 18, 2017

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

By exchange4media News Service | Aug 18, 2017

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

Vishal Sikka quits as Infosys MD and CEO with immediate effect

By exchange4media News Service | Aug 18, 2017

UB Pravin Rao has been appointed Interim Chief Executive Officer and Managing Director reporting to Sikka under the overall supervision and control of the company's board

Vizeum wins media mandate for Bauli India

By exchange4media News Service | Aug 18, 2017

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets following a multi-agency pitch

Ad Fraud in India could cost marketers USD 350 million

By exchange4media News Service | Aug 17, 2017

Mobile ad fraud in India is 2.4 times higher than the rest of the world

Creating consumer value addition should be your endgame: Rama Bijapurkar

By exchange4media News Service | Aug 17, 2017

Rama Bijapurkar, one of India’s most well-known management and marketing consultants, says that creating consumer value should be the holy grail for organizations and brands

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