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AB InBev appoints Wieden+Kennedy Delhi for Budweiser and Haywards 5000 mandate in India

By exchange4media News Service | Jul 26, 2017

The agency will work on the strategy and integrated creative duties of both brands as part of the mandate

BIG FM expands its reach in North-East with launch of four new stations

By exchange4media News Service | Jul 26, 2017

Shillong, Agartala, Itanagar and Aizawl will get in touch with their local music on a mainstream channel besides popular Hindi and English shows

Cambium Networks announces distributor partnership with Redington India

By exchange4media News Service | Jul 26, 2017

Redington India offers service providers and enterprise network operators proven wireless broadband backhaul, distribution, Wi-Fi access, narrowband SCADA, and end-to-end management solutions from Cambium Networks

Creative/communications agency Rickshaw announces launch of its Design Unit

By exchange4media News Service | Jul 26, 2017

This next-generation design cell will accelerate Rickshaw’s ability to deliver transformational design capabilities to its clients

Delhi HC allows AIDCF to implead in Tata Sky, Airtel plea against TRAI regulations

By Saif Ahmad Khan | Jul 26, 2017

The court has set the final date of hearing on August 16

Former KPMG executive Aman Abbas launches specialist communications firm, Commwiser

By exchange4media News Service | Jul 26, 2017

Abbas has spent close to two decades in the communications domain and harbours a passion for technology

Google records $26 bn in revenues, up 21% YoY

By exchange4media News Service | Jul 26, 2017

The second quarter results for 2017 was recently released by Google. The revenues have grown considerably despite the fine slapped by the European Commission

Guest Column: Impact of GST on Digital Advertising: Nitin Gupta, Xapads Media

By Nitin Gupta | Jul 26, 2017

After GST, the overall ad share of the digital media is expected to reach 24 percent by 2020, means 100 percent more (double) to its contribution in the Pre-GST era

Outbrain acquires Zemanta, a dedicated native programmatic DSP

By exchange4media News Service | Jul 26, 2017

Zemanta’s technology paired with Outbrain’s interest graph to put native advertising on the same scale as display

Radio industry pushes forward with new metric system

By Abhinn Shreshtha | Jul 26, 2017

According to sources, a technical committee, along with Media Research Users Council (MRUC), has received proposals from at least five agencies with more expected in the coming weeks

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