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Amazon Prime-Dharma Productions Enter Exclusive Licensing Deal

By exchange4media News Service | Sep 26, 2016

Prime Video will be the subscription streaming home for upcoming releases including Ae Dil Hai Mushkil and Ok Jaanu and existing blockbusters from Dharma Productions

Facebook apologizes for "overstated" video metric

By Abhinn Shreshtha | Sep 26, 2016

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Karbonn launches new ad campaign for its K9 Viraat series

By exchange4media News Service | Sep 26, 2016

The TVC produced by Ronnie Lahiri, the producer of acclaimed films including Vicky Donor and the newly released Pink, urges the viewers to think big and not settle for mediocrity in a hilarious four parts commercial series

Myntra-Jabong combine looks to cross $1 billion in sales by March 2017

By exchange4media News Service | Sep 26, 2016

With Jabong’s acquisition by fashion portal Myntra in the same domain, the latter is aiming combined net revenue of more than a billion dollars by next year

Tata Sky earmarks Rs 40 crore for big-scale festive campaign featuring Amitabh Bachchan

By Sarmistha Neogy | Sep 26, 2016

According to reports, the estimated spends to promote the campaign conceptualised by Ogilvy & Mather is around Rs 40 crore in the next 5-6 weeks

Zoomcar raises $24 million in series B funding

By exchange4media News Service | Sep 26, 2016

Ford Smart Mobility LLC, a subsidiary of Ford Motor Company, led the round alongside existing investors Sequoia Capital, Nokia Growth Partners(NGP) and Empire Angels

Crosshairs Communication bags PR duties for A+ Medi Art & India Today Mind Rocks Youth Summit 2016

By exchange4media News Service | Sep 24, 2016

Crosshairs Communication will be taking care of its PR and social media needs.

Dentsu One rolls out new campaign for Honda 2Wheelers India

By exchange4media News Service | Sep 24, 2016

Celebrating this milestone, Honda 2Wheelers India has released its latest 360 degree marketing campaign where its brand ambassador and Bollywood actor Akshay Kumar highlights the importance of balance – not only in life but also on the roads

Instagram hits 500,000 advertisers

By exchange4media News Service | Sep 24, 2016

According to the press release, in just six months, the number of advertisers has more than doubled. And that includes a variety of businesses from around the world. In fact, the top five countries seeing advertiser adoption are the US, Brazil, UK, Australia and Canada

ColourCraft Studio bags multiple digital projects for AIESEC in India

By exchange4media News Service | Sep 23, 2016

The projects were won following a two month-long brainstorming session between CCS and AIESEC.

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