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Flipkart sells small stake to BCCL for Rs 260 cr

By exchange4media News Service | Feb 20, 2017

The e-commerce firm sold stake to Times of India publisher Bennett, Coleman and Co. for cash and advertising space in the latter’s media properties

Is remonetisation a serious challenge for mobile wallets as tough competition too gets underway?

By Ruhail Amin | Feb 20, 2017

As the cash flow gets restored with remonetisation, digital wallet companies are hopeful that the trend of online payments will continue to witness growth despite the cash availability and fresh competition from global player, Samsung

Pitch Madison Advertising Report 2017: Innovate relentlessly, improve accessibility, immerse in rural: Sunil Kataria, Godrej Consumer Products

By exchange4media News Service | Feb 20, 2017

Kataria shared his winning formula for refreshing the FMCG category at the recent edition of Pitch Madison Advertising Report 2017

Pitch Madison Advertising Report 2017: What advertisers are getting wrong?, experts debate with Arnab Goswami

By exchange4media News Service | Feb 20, 2017

The Pitch Madison Advertising Report 2017 was recently released at the ITC Grand Central in Mumbai. On the sidelines of the launch a panel discussion was held on the topic, What advertisers are getting wrong?, moderated by Arnab Goswami

Second season of 'Naagin' tops across all the markets in the Top 10 Shows@BARC ratings

By exchange4media News Service | Feb 20, 2017

According to the BARC India’s Week 6 (February 4-10), the second season of ‘Naagin’ on Colors reinstated its first spot overall and continued to top the urban market in the Top 10 Shows. The same property on Rishtey topped the rural market

Weber Shandwick ropes in Arpana Kumar Ahuja to strengthen leadership team in Delhi

By Ruhail Amin | Feb 20, 2017

Ahuja will focus on providing strategic counsel on key accounts and team development of the Weber Shandwick Delhi branch along with Rafi Qadar Khan, EVP

Who's to gain from the potential Paytm-Snapdeal merger?

By exchange4media News Service | Feb 20, 2017

Paytm’s ecommerce site, Paytm Mall and Snapdeal are exploring a merger option and have held early talks on it. The common factors over here are Alibaba, the Chinese e-commerce giant and Japanese major, SoftBank

Alpenliebe Gold campaign celebrates the little moments of joy

By exchange4media News Service | Feb 18, 2017

The candy brand’s new heart-warming ad highlights family love

Amazon Prime Video redefines 'India Ka Naya Primetime'

By exchange4media News Service | Feb 18, 2017

Created by Leo Burnett India, the new campaign breaks previously held ideas of traditional entertainment consumption

Guest Column: Why I hate to be on Facebook: Ayan Banik, Cheil India

By Ayan Banik | Feb 18, 2017

Banik, Head of Brand Strategy at Cheil India, makes a strong argument against Facebook as a potent mass platform for exhibitionists

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