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Audio will eventually take over: Susana Tsui, CEO, PHD, APAC

By Priyanka Mehra | Jun 28, 2017

Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip themselves to adapt to AI and how audio will leapfrog in the time to come

Creativeland Asia wins creative duties mandate for Havmor Ice Cream

By exchange4media News Service | Jun 28, 2017

Creativeland Asiawill be responsible for the branding and communication duties for Havmor

HBO has the title mix to attract big brands, advertisers: Rohit Bhandari

By Madhuwanti Saha | Jun 28, 2017

Rohit Bhandari, Senior Director and Network Head - English Entertainment at Turner International India on the network’s content and marketing strategy and how they plan to bring in more advertisers

Publicis Media India strengthens Content Practice; appoints Urvashi Khanna

By exchange4media News Service | Jun 28, 2017

Urvashi Khanna has joined as Associate Director, Content & Brand Solutions

TAC announces Sanjiv Mehta, CEO and MD, Hindustan Unilever as Jury Chair for Marquees 2017

By exchange4media News Service | Jun 28, 2017

The first edition of the awards, which intends to recognise brands across categories for their excellence in marketing, will be held in August this year

We want to become the most preferred destination for Tamil viewers: Kevin Vaz, CEO, STAR South

By Simran Sabherwal | Jun 28, 2017

With the launch of Bigg Boss in Tamil, Vijay TV aims to offer viewers varied innovative content and narrow the gap with the market leader

Cannes Lions 2017: Some celebrated campaigns

By exchange4media News Service | Jun 27, 2017

Here are some Grand Prix-winning campaigns that the world raved about

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

By Venkata Susmita Biswas | Jun 27, 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

How we CANNED it!

By Srabana Lahiri | Jun 27, 2017

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all-time best performance of 40 metals at Cannes. Technology meets social purpose to bring about change and add meaning to people’s lives

Our brand name is the byword for the English News genre: MK Anand, MD and CEO, Times Network

By exchange4media News Service | Jun 27, 2017

Times Now shows increase in its impressions in Week 24 with 0.93 million impressions from 0.74 million impressions earlier, steadily moving closer to the top position

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