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D&AD Awards: 177 Pencils awarded on Day 1 of Results

By exchange4media News Service | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

Dr Uday Nirgudkar and Aamir Khan receive Master Dinanath Mangeshkar awards

By exchange4media News Service | Apr 26, 2017

While Nirgudkar received the award for his exceptional editorial contribution, Khan, who attended an award ceremony after 16 years, won for Dangal

Exclusive original content is the code to crack SVOD's sustainability

By Madhuwanti Saha | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

Paytm and Bookmyshow ride the Bahubali wave; trade analysts predict it to rake in Rs 1000 cr

By exchange4media News Service | Apr 26, 2017

The film, which releases worldwide on April 28, is making online ticketing platforms offer attractive discounts to customers

Radio Mirchi cuts ad volumes by 30%, increases ad rates by 20%

By Abhinn Shreshtha | Apr 26, 2017

Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes

Ronita Mitra turns entrepreneur; launches Brand Eagle consultancy

By Priyanka Mehra | Apr 26, 2017

Mitra is already consulting with two consumer goods organisations and also mentoring start-ups

Speculation rife over India 24x7 now being rebranded as Zee Hindustan

By Saif Ahmad Khan | Apr 26, 2017

In February, ZMCL management decided to position India 24x7 as a news channel meant for Uttar Pradesh and Uttarakhand

VOOT partners with Google to launch Video-On-Demand Progressive Web App

By exchange4media News Service | Apr 26, 2017

This upgrade will allow for a high-quality user experience

Gartner survey shows 42% CEOs have begun digital business transformation

By exchange4media News Service | Apr 25, 2017

IT-related changes are the No. 2 business priority; highest ranking since the launch of CEO Survey

Patanjali must mean quality. If there is a problem, the brand needs to own up and fix it: Experts

By Madhuwanti Saha | Apr 25, 2017

In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable and address the issue

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