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BIG FM becomes largest radio network in UP and Bihar with 5 new stations

By exchange4media News Service | May 27, 2017

The radio station will amplify its reach across 11 cities in the region to benefit advertisers through differentiated content

Corrigendum

By exchange4media News Service | May 27, 2017

Corrigendum for articles carried on May 19 and May 22

Hamdard ventures into new vertical with RoohAfza Fusion drinks

By exchange4media News Service | May 27, 2017

The 360-degree campaign by Rediffusion Y&R wants to target a new and younger audience while maintaining loyal consumers

MTR Foods launches 3 Minute Breakfast Campaign

By exchange4media News Service | May 27, 2017

With TVCs and digital campaigns, the company hopes to create a new breakfast routine for time-strapped young professionals

Toonz Retail India appoints Dentsu India as its creative agency

By exchange4media News Service | May 27, 2017

Dentsu India will be responsible for the complete creative mandate of Toonz

Brands leverage the popularity of Swachh Bharat Abhiyan

By Anurag Singh | May 26, 2017

Astral Pipes is the recent brand after Dettol, Lifebuoy, Domex and Ghadi Detergent to spread the message of hygiene for Swachh Bharat

Delhi HC refuses to hear TV Today’s plea against Republic

By exchange4media News Service | May 26, 2017

TV Today claims to withdraw the petition after Republic assured the court that it is not running on multiple feed

Focus on the rapidly expanding Mobile Marketing Automation: Almitra Karnik, Head of Marketing & Global Growth, CleverTap

By Ronald Menezes | May 26, 2017

Karnik says that the Mobile Marketing Automation will be a $98 billion opportunity by 2021 and it's been growing at a CAGR of 28.1%

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By exchange4media News Service | May 26, 2017

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

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