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Social strategists deploy short-term tactics: Seriously Social Report 2016

By exchange4media News Service | Dec 01, 2016

Analysis of the entries to the 2016 Warc Prize for Social Strategy finds the key trends that emerged in social media campaigns this year

Srinivasan K. Swamy elected as Chairman of ASCI

By exchange4media News Service | Sep 10, 2016

Abanti Sankaranarayanan, Vice Chairperson, CIABC was elected Vice-Chairman; and Shashidhar Sinha, CEO, Media Brands Pvt. Ltd. was re-appointed the Honorary Treasurer

Facebook emerges top news destination on social media: Reuters Institute

By Saif Ahmad Khan | Jul 20, 2016

The Digital News Report 2016 prepared by Reuters Institute has found over 50% people using social media as their major news source

Ekta Kapoor tops IMPACT's list of 50 Most Influential Women, 2016

By exchange4media News Service | Mar 31, 2016

Kapoor, who is not a newcomer to the list, catapulted to the top spot this year owing to her enduring influence on Indian Television over the years, for which she has rightly been crowned ‘Queen of Indian TV’, and her success in producing meaningful and entertaining cinema

Guest Column: 10 tips for a successful email marketing campaign: Kunal Tomar

By Kunal Tomar | Mar 14, 2016

What’s keeping email alive and kicking is its ability to adapt, improvise and innovate along with the changing digital landscape but the biggest challenge for email marketing today is inbox placement writes Kunal Tomar, Head of Sales, Experian India

Guest Column: 9 Things Men Can Learn from Women in the PR Industry: Deepak Kapoor

By Deepak Kapoor | Mar 08, 2016

Women have greater ability to work as a team. They bring everybody on the same stage and advance together; ensuring nobody is abandoned. That is the way a leader ought to be in the PR industry writes Deepak Kapoor, Communication Specialist, Perfect Relations Pvt. Ltd.

Facebook’s new mobile ad product Canvas now globally available

By exchange4media News Service | Feb 27, 2016

Facebook announced today that its new ad product, Canvas, is now globally available for advertisers.

Guest Column: Ensure app installs and engagement in 2016: Rohan Patil Patil, MD AppLift India

By Rohan Patil | Feb 26, 2016

With thousands of apps available on the app store, getting your app noticed is a tall task but with a few simple steps, app creators can boost the chances that their apps are installed and used writes Rohan Patil, MD of AppLift India

We want India to realize its economic potential: Arun Jaitley

By Abhinn Shreshtha | Feb 15, 2016

Finance Minister Arun Jaitley spoke about a number of issues like taxation, the Make in India initiative and the government’s economic policies in a wide ranging discussion with CNN’s Fareed Zakaria at the CNN Asia Business Forum 2016.

Malini Parthasarathy denounces changes in The Hindu’s weekend edition

By exchange4media News Service | Feb 02, 2016

The former editor of The Hindu has criticized the changes in the weekend edition of newspaper in her latest tweets.

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