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AAAI announces workshop led by Sridhar Ramanathan

By exchange4media News Service | Aug 02, 2017

The Creative Block Busting© workshop will be held on August 23 in Mumbai

Nakul Chopra re-elected AAAI President; Ashish Bhasin is VP

By exchange4media News Service | Aug 01, 2017

MG Parameswaran will be the ex-officio member of the AAAI executive committee

Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

By exchange4media News Service | Jul 25, 2017

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

Shripad Kulkarni, MD, Vizeum, writes a tribute to his guru Roda Mehta

By Shripad Kulkarni | Jul 18, 2017

On the occasion of Mehta’s well-deserved AAAI Lifetime Achievement award, Kulkarni looks back at her immense contribution to the media industry

Roda Mehta honoured with AAAI Lifetime Achievement award

By exchange4media News Service | Jul 17, 2017

Roda Mehta played a legendary and pioneering role in establishing scientific media planning and buying in India

Creativeland Asia restructures as a group; brings in Rana Barua as CEO

By exchange4media News Service | Jul 10, 2017

Rana to drive business for the Group across its verticals of Creativeland advertising, Baaash Digital, Creativeland Pictures and Creativeland Hospitainments

Guest Column: With Uday, there's never a dull moment: Sam Balsara

By Sam Balsara | Jul 04, 2017

Sam Balsara,Chairman and Managing Director, Madison World gives us his overview of Uday Shankar’s 10 years at Star India

Roda Mehta to be conferred AAAI Lifetime Achievement Award 2017

By exchange4media News Service | Jun 23, 2017

The Award will be presented to Mehta on July 14, in Mumbai

Channels take BARC battle public

By exchange4media News Service | May 20, 2017

Aggrieved English news broadcasters run announcements on their respective channels informing viewers of their decision to pull out of BARC

13% rise in advertisers on rural-focused channels: Partho Dasgupta, BARC India

By Madhuwanti Saha | May 15, 2017

Partho Dasgupta, CEO, BARC India, on two years of BARC data rollout, observing rural viewership and the aftermath of universe expansion, among other matters

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