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Roda Mehta to be conferred AAAI Lifetime Achievement Award 2017

By exchange4media News Service | Jun 23, 2017

The Award will be presented to Mehta on July 14, in Mumbai

Channels take BARC battle public

By exchange4media News Service | May 20, 2017

Aggrieved English news broadcasters run announcements on their respective channels informing viewers of their decision to pull out of BARC

13% rise in advertisers on rural-focused channels: Partho Dasgupta, BARC India

By Madhuwanti Saha | May 15, 2017

Partho Dasgupta, CEO, BARC India, on two years of BARC data rollout, observing rural viewership and the aftermath of universe expansion, among other matters

Goafest 2017 kick-starts by popping the bubbly; Media and Publisher ABBYs bring glory on Day 1

By exchange4media News Service | Apr 07, 2017

Goafest 2017 kick-started on Thursday with the ceremonial popping of champagne to herald with the announcement of the Media & Publisher ABBYs later in the evening.

Havas team wins industry initiative to help mitigate violence against women

By exchange4media News Service | Apr 04, 2017

Union Minister for Women and Child Development, Maneka Gandhi to launch campaign at Goafest 2017

BARC India sets up independent Disciplinary Council for transparency in measurement

By exchange4media News Service | Mar 29, 2017

The 6-member Council (BDC) to be headed by Justice Mukul Mudgal, Former Chief Justice, Punjab and Haryana High Court

Jury Chairs announced for Goafest 'ABBY AWARDS 2017'

By exchange4media News Service | Mar 28, 2017

jury deliberation process for CREATIVE ABBY and MEDIA ABBY's has just culminated

Carried yesterday: Ad Club and AAAI to felicitate first-ever Champions of Excellence at Goafest 2017

By exchange4media News Service | Mar 25, 2017

Amitabh Kant, Chandrasekhar Radhakrishna, Harish Bhat, Nadia Chauhan, and R.S.Sodhi have been announced as the Champions of Excellence

ABBY 2017 unveils its new campaign, #MADEOFABBY

By exchange4media News Service | Feb 21, 2017

The Advertising Club reminds the advertising industry that there’s a little bit of ABBY throughout its 2017 campaign

Goafest 2017 Gods Of Advertising campaign unveiled

By exchange4media News Service | Feb 13, 2017

The campaign has been conceptualised and designed by FCB Ulka in line with grandeur of the festival, where the industry Gods come together

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