#TheMaddies
For Delegate Registration or more information, please contact Anjali Malhotra, +91 7838233758 ; anjali.malhotra@exchange4media.com


9th Sept'15
ITC Grand Central, Mumbai

9th Sept'15 ITC Grand Central, Mumbai
TOP 5
A.Marketing Strategy
A1. Brand Recall
S.NO. Campaign Name Entrant Company Brand
1 Kan Khajura Tesan PHD India Hindustan Unilever Limited
2 Spreading a million smiles with a mobile Red Fuse Communications Colgate Palmolive (India) Ltd
3 Phone is new Sellphone SMG Convonix OLX India
4 7UP used technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating! Mindshare India PepsiCo India
5 AskMeBazaar Opera Mediaworks Getit Info Media
A2. Lead Generation
S.NO. Campaign Name Entrant Company Brand
1 Spreading a million smiles with a mobile Red Fuse Communications Colgate Palmolive (India) Ltd
2 AskMeBazaar Opera Mediaworks Getit Info Media
3 Pepperfry iSync iProspect Communicate 2 Pepperfry (Isync)
4 Consumer 360 PHD India Hindustan Unilever ltd.
5 Tring Tring Consumer Calling Madison Media Godrej Master Brand
A3. Launch of Product/Service
S.NO. Campaign Name Entrant Company Brand
1 Sponsorship converted to performance - Idea Mindshare India Idea Cellular Pvt Ltd
2 FOX Life - MOBILE Viewership to TV Viewership Mindshare India FOX Life
3 Cadbury Glow - Make the Moment Glow Madison Media Mondelez India Foods Private Limited
4 #DiningDelights – How Axis Bank ended up taking a (big) bite of dining spends on credit and debit cards from competition SMG Convonix Axis Bank
5 Ping Pay – Jab Pay Karo Kuch Say Karo SMG Convonix Axis Bank
6 7UP used technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating! Mindshare India PepsiCo India
A4. Campaigns for Sales Promotion
S.NO. Campaign Name Entrant Company Brand
1 A smile for education Red Fuse Communications Colgate Palmolive (India) Ltd
2 Spreading a million smiles with a mobile Red Fuse Communications Colgate Palmolive (India) Ltd
3 Pepperfry iSync iProspect Communicate 2 Pepper Fry - Isync
4 Intel #RunMore Pulp Strategy Communications Pvt Ltd Intel India
5 ICC Pro Cricket 2015 Indiagames Ltd Indiagames Ltd
A5. Relationship Building/Remarketing
S.NO. Campaign Name Entrant Company Brand
1 Mediker - Lice Negative to Life Positive Madison Media Marico Limited
2 Consumer 360 PHD India Hindustan Unilever Limited
3 India’s first Co-Created App - Castrol Mindshare India Castrol power1
4 Nihar Shanti Amla - Angrezi Mobile Paathshala Madison Media Marico Limited
5 Intel #RunMore Pulp Strategy Communications Pvt Ltd Intel India
A6. Best use of Apps/Games for Marketing
S.NO. Campaign Name Entrant Company Brand
1 How Twitter changed into a virtual football field, Thanks to Lay’s! Mindshare India PepsiCo India
2 Sponsorship converted to performance - Idea Mindshare India Idea Cellular Pvt Ltd
3 Intel #RunMore Pulp Strategy Communications Pvt Ltd Intel India
4 Philips SpeedStyle Pulp Strategy Communications Pvt Ltd Philips India Ltd.
5 Kalpataru Radiance Mobile App LIQVD ASIA Kalpataru Synergy
A7. Most Effective Campaign/App for Consumer
S.NO. Campaign Name Entrant Company Brand
1 Lakme Makeup Pro PHD India Hindustan Unilever Limited
2 National Geographic Channel (NGC) Brain Boosters Launch Campaign Vserv Digital Services & Flying Cursor Flying Cursor
3 Franklin Templeton - Fundtastic Cup - Effective Campaign Franklin Templeton Asset Management (India) Pvt. Ltd Franklin Templeton Asset Management (India) Pvt. Ltd
4 Pepsi MTV Indies App MTV India Viacom18 Pvt Ltd
5 India’s first Co-Created App - Castrol Mindshare India Castrol power1
A8. Campaign To Drive Sales
S.NO. Campaign Name Entrant Company Brand
1 A smile for education Red Fuse Communications Colgate Palmolive (India) Ltd
2 AskMeBazaar 2 Opera Mediaworks Getit Info Media
3 NBA Click To Calendar WAT Consult Multi Screen Media Pvt. Ltd.
4 Comfort Housie PHD India Hindustan Unilever Limited
5 Sunlight PHD India Hindustan Unilever Limited
6 Pepperfry iSync iProspect Communicate 2 Pepperfry
A9. Social/Not For Profit Campaign
S.NO. Campaign Name Entrant Company Brand
1 Saffola Life - #ProtectHerHeart Madison Media Marico India Limited
2 ASCIonline Mobile App The Advertising Standards Council of India The Advertising Standards Council of India
3 Spreading a million smiles with a mobile Red Fuse Communications Colgate Palmolive (India) Ltd
4 #Share4Green: How a #tag helped add 135 acres of green cover to India SMG Convonix Axis Bank
B.Channel/Media Strategy
B1. Cross Media Integration
S.NO. Campaign Name Entrant Company Brand
1 Tring Tring Consumer Calling Madison Media Godrej Industries Limited
2 Saffola Life - #ProtectHerHeart Madison Media Marico Limited
3 Pepperfry iSync iProspect Communicate 2 iSync
4 Mountain Dew - Inspiring Rural India with Real Heroes’ Real Stories Mindshare India PepsiCo India
5 Durex MTV Rex Talk MTV India Viacom18 Pvt Ltd
B2. In-App Advertising
S.NO. Campaign Name Entrant Company Brand
1 7UP used technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating! Mindshare India PepsiCo India
2 Kissa Khujli Ka - Itchguard Interactive Avenues Reckitt Benckiser
3 Sponsorship converted to performance - Idea Mindshare India Idea Cellular Pvt Ltd
4 Lufthansa takes off with e Magazines Mindshare India
5 DID Supermoms: Make Chi Chi Dance Zee Entertainment Enterprise Ltd. Zee Entertainment Enterprise Ltd.
B3. Mobile Applications
S.NO. Campaign Name Entrant Company Brand
1 My Colour Project Indigo Consulting Asian Paints India
2 Lay's - Google went beyond giving directions to people. It now unlocked a treasure! Mindshare India PepsiCo India
3 Fundtastic Cup - Mobile Application Franklin Templeton Asset Management (India) Pvt. Ltd Franklin Templeton Asset Management (India) Pvt. Ltd
4 Pepsi MTV Indies App MTV India Viacom18 Pvt Ltd
5 India’s first Co-Created App - Castrol Mindshare India Castrol power1
6 Dainik Bhaskar Mobile App DB Digital (Dainik Bhakar's Digital Arm) Dainik Bhakar Digital
B4. Mobile Website
S.NO. Campaign Name Entrant Company Brand
1 Lay's - Google went beyond giving directions to people. It now unlocked a treasure! Mindshare India PepsiCo India
2 HCL mobile responsive website redesign helps generating lead funnel worth $1bn HCL Technologies Limited HCL Technologies Limited
3 Cadbury Glow - Make the Moment Glow Madison Media Mondelez India Foods Private Limited
4 BeBEAUTIFUL - Democratizing Beauty for Millions of Women in India Jack in the Box Worldwide Hindustan Unilever Limited
5 MTV India Blogs MTV India Viacom18 Pvt Ltd
6 Fashion101 Mobile website DB Digital (Dainik Bhakar's Digital Arm) Dainik Bhakar Digital
B5. Use of Social Media
S.NO. Campaign Name Entrant Company Brand
1 Spreading a million smiles with a mobile Red Fuse Communications Colgate Palmolive (India) Ltd
2 Coca-Cola Facebook Feature Phone Campaign Lodestar UM Coca-Cola India
3 Airtel - Matching their Pace! Madison Media Bharti Airtel Ltd
4 Coca-Cola Using Social Media to Reach Out to Football Fans in India Interactive Avenues Coca-Cola India
5 Lay's - Google went beyond giving directions to people. It now unlocked a treasure! Mindshare India PepsiCo India
6 How Nike risked everything on mobile Mindshare India Nike India
7 Cinthol- The world is more beautiful than World Wide Web Msix Godrej Consumer Product Limited
8 ShopClues - iIntersect iProspect Communicate 2 ShopClues - iIntersect
9 #Share4Green: How a #tag helped add 135 acres of green cover to India SMG Convonix Axis Bank
10 Cadbury Glow - Make the Moment Glow Madison Media Mondelez India Foods Private Limited
C. Enabling Technologies
C1. Innovation
S.NO. Campaign Name Entrant Company Brand
1 Kan Khajura Tesan PHD India Hindustan Unilever Limited
2 Tring Tring Consumer Calling Madison Media Godrej Industries Limited
3 How Nike risked everything on mobile Mindshare India Nike India
4 Phone is new Sellphone SMG Convonix OLX India
5 7UP used technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating! Mindshare India PepsiCo India
C2. Mobile Commerce/ Most Effective Integrated Payment Solutions
S.NO. Campaign Name Entrant Company Brand
1 MobiKwik - It's More Than A Wallet MobiKwik MobiKwik
C3. Use of Video
S.NO. Campaign Name Entrant Company Brand
1 A smile for education Red Fuse Communications Colgate Palmolive (India) Ltd
2 Lingaa World Television Premiere Zee Entertainment Enterprises Ltd. ZEE Entertainment Enterprises Limited
3 Durex MTV Rex Talk MTV India MTV India
4 #fame anthem Fame Digital Private Ltd Fame Digital Private Ltd
For more information, please contact:

Anjali Malhotra (Delhi)
+91 7838233758
anjali.malhotra@exchange4media.com

Nikita Vig (Delhi)
+91 8860302087
nikita.vig@exchange4media.com

Suparnaa Chadda
(Event Curator)
suparnaa.chadda@exchange4media.com


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Rajat Thareja (Delhi)
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Tejal Gharat (Mumbai)
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Sneha Walke (Beangaluru)
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