9th Sept'15
ITC Grand Central, Mumbai

9th Sept'15 ITC Grand Central, Mumbai

Welcome to THE MADDIES

SPECIAL ADDRESS

Mr. Saurabh Kochhar
CEO (foodpanda India)
CBO (Global)

Mr. Saurabh Kochhar- CEO (foodpanda India) and CBO (Global) Saurabh Kochhar is the CEO of foodpanda India and Chief Business Officer of global operations. Saurabh is at the helm of the the strategic growth of the company, which has established itself as the largest online food ordering platform over the last few years.  Saurabh embarked upon his entrepreneurial journey with printvenue.com in the year 2012. Prior to co- founding Printvenue.com Saurabh worked with top global organisations Read more...  

exchange4media Mobile Awards – The Maddies acknowledges and recognizes all such marketing stories that employ an effective mobile marketing strategy done in India and will be equally judged on innovation, concept, execution and results by a highly experienced independent panel of the industry. These awards are open to all industries linked to Mobile Marketing (Clients, Creative, Media Agencies, Digital Agencies and Publishers, etc).

Since Mobile Marketing has become an increasingly important part of the overall marketing mix and experts pointing to the fact that it will overtake any existing marketing model, doubling spends from other digital marketing forms in a couple of years.

WINNERS
A.Marketing Strategy
A1. Brand Recall
S.NO. Entry Name Entrant Company Metal
1 OLX India - Phone is new Sellphone SMG Convonix
2 PepsiCo India - 7UP used technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating! Mindshare India
3 Hindustan Unilever Limited - Kan Khajura Tesan PHD India
A2. Lead Generation
S.NO. Entry Name Entrant Company Metal
1 Pepperfry iSync iProspect
2 Colgate Palmolive (India) Ltd - Spreading a million smiles with a mobile Red Fuse Communications
3 Godrej - Tring Tring Consumer Calling Madison Media
A3. Launch of Product/Service
S.NO. Entry Name Entrant Company Metal
1 Axis Bank - #DiningDelights – How Axis Bank ended up taking a (big) bite of dining spends on credit and debit cards from competition SMG Convonix
2 PepsiCo India - 7UP used technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating! Mindshare India
3 Cadbury Glow - Make the Moment Glow Madison Media
A4. Campaigns for Sales Promotion
S.NO. Entry Name Entrant Company Metal
1 Pepperfry iSync iProspect
A5. Relationship Building/Remarketing
S.NO. Entry Name Entrant Company Metal
1 Mediker/Marico Limited - Lice Negative to Life Positive Madison Media
2 Hindustan Unilever Limited -Consumer 360 PHD India
3 Castrol - India’s first Co-Created App Mindshare India
A6. Best use of Apps/Games for Marketing
S.NO. Entry Name Entrant Company Metal
1 Intel #RunMore Pulp Strategy Communications Pvt Ltd
2 Kalpataru Radiance Mobile App LIQVD ASIA
3 PepsiCo India - How Twitter changed into a virtual football field, Thanks to Lay’s! Mindshare India
A7. Most Effective Campaign/App for Consumer
S.NO. Entry Name Entrant Company Metal
1 Castrol - India’s first Co-Created App Mindshare India
2 Viacom18 Pvt Ltd - Pepsi MTV Indies App MTV India
3 Hindustan Unilever Limited -Lakme Makeup Pro PHD India
A8. Campaign To Drive Sales
S.NO. Entry Name Entrant Company Metal
1 Hindustan Unilever Limited - Sunlight PHD India
2 Getit Infomedia - AskMe Bazaar 2 Opera Mediaworks
3 Multi Screen Media Pvt. Ltd. - NBA Click To Calendar WAT Consult
A9. Social/Not For Profit Campaign
S.NO. Entry Name Entrant Company Metal
1 ASCIonline Mobile App The Advertising Standards Council of India
2 Colgate Palmolive (India) Ltd -Spreading a million smiles with a mobile Red Fuse Communications
B.Channel/Media Strategy
B1. Cross Media Integration
S.NO. Entry Name Entrant Company Metal
1 Godrej- Tring Tring Consumer Calling Madison Media
2 Pepperfry iSync iProspect
3 Viacom18 Pvt Ltd - Durex MTV Rex Talk MTV India
B2. In-App Advertising
S.NO. Entry Name Entrant Company Metal
1 PepsiCo India - 7UP used technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating! Mindshare India
2 Idea Cellular Pvt Ltd - Sponsorship converted to performance - Idea Mindshare India
B3. Mobile Applications
S.NO. Entry Name Entrant Company Metal
1 PepsiCo India - Lay's - Google went beyond giving directions to people. It now unlocked a treasure! Mindshare India
2 Asian Paints India - My Colour Project Indigo Consulting
3 Viacom18 Pvt Ltd - Pepsi MTV Indies App MTV India
B4. Mobile Website
S.NO. Entry Name Entrant Company Metal
1 Viacom18 Pvt Ltd - MTV India Blogs MTV India
2 Dainik Bhakar Digital - Fashion101 Mobile Website DB Digital (Dainik Bhakar's Digital Arm)
3 HCL mobile responsive website redesign helps generatinglead funnel worth $1bn. HCL Technologies Limited
B5. Use of Social Media
S.NO. Entry Name Entrant Company Metal
1 Airtel - Matching their Pace! Madison Media
2 PepsiCo India - Lay's - Google went beyond giving directions to people. It now unlocked a treasure! Mindshare India
3 Nike India - How Nike risked everything on mobile Mindshare India
4 Godrej Cinthol- The world is more beautiful than World Wide Web Msix
C.Enabling Technologies
C1. Innovation
S.NO. Entry Name Entrant Company Metal
1 Nike India - How Nike risked everything on mobile Mindshare India
2 Hindustan Unilever Limited -Kan Khajura Tesan PHD India
3 PepsiCo India - 7UP used technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating! Mindshare India
C2. Mobile Commerce/ Most Effective Integrated Payment Solutions
S.NO. Entry Name Entrant Company Metal
1 MobiKwik - It's More Than A Wallet MobiKwik
C3. Use of Video
S.NO. Entry Name Entrant Company Metal
1 Viacom18 Pvt Ltd -Durex MTV Rex Talk MTV India
2 #fame anthem Fame Digital Private Ltd
D. Hall Of Fame Awards
Pepsico India D.2 Mobile Marketer of the Year
Mindshare India D.3 Agency of the Year
Deepinder Goyal, Zomato D.4 MobilePerson of the Year
Are You Ready to be Recognized as the Best?
The Maddies is Ringing on 9th Sept'15, Last date of submission for entries is 10th Aug’15.
  • Preparing an Entry for THE MADDIES, A Step-by-Step Guide:
    • Take a close look at the Criteria, which includes eligibility requirements and judging criteria for each category. Think about how your campaign excels in the following areas: innovation, concept, execution and results.
    • Gather your case studies, videos and creative supporting documents to support your entry. Also make sure to change the settings to Public, if submitted through Google Drive.
    • All the entries submitted online should be accompanied with a declaration from the client certifying their work. If an entry is submitted for your own/ self brand then the declaration must be signed by the Marketing head.
    • Please make sure all campaign, client, agency names and contact details provided are accurate; we will use this for all our communication materials if your entry wins.
    • Note: Correct option to be checked for Company activity.
    • Create your login account for submission of entries; you can begin the entry form and return anytime to complete prior to submitting.
    • Nominal Fees of each entry is Rs 6500, there are incentives for submitting more than 10 entries.(Please visit Rule & Regulations page)
    • Entries without the fees & declaration letter will not be considered for nomination. Each entry once submitted must accompany the fees.
    • The exchange4media Group is a mere custodian of The Maddies. The e4m Group team will neither be a part of the jury nor influence the decision making of the Jury in any manner.
    • We wish luck to all nominees, may the best entry win.
For more information, please contact:

Anjali Malhotra (Delhi)
+91 7838233758
anjali.malhotra@exchange4media.com

Nikita Vig (Delhi)
+91 8860302087
nikita.vig@exchange4media.com

Suparnaa Chadda
(Event Curator)
suparnaa.chadda@exchange4media.com


For sponsorship opportunities, please contact:

Rajat Thareja (Delhi)
+91 981034435
rajat.thareja@exchange4media.com

Tejal Gharat (Mumbai)
+91 9664399065
tejal.gharat@exchange4media.com

Sneha Walke (Beangaluru)
+919845541143
sneha@exchange4media.com

Other Awards