9th Sept'15
ITC Grand Central, Mumbai

9th Sept'15 ITC Grand Central, Mumbai
Award Categories

A.Marketing Strategy

A1. Brand Recall

A Mobile Marketing campaign whose primary objective is to build brand awareness and establish brand recognition. For example, has the brand grown/developed/been enriched by its engagement with mobile.

A2. Lead Generation

A Mobile Marketing Campaign which has generated prospective customers, leads for the future engagement or impact sales and communicaions with the right target audience.

A3. Launch of Product/Service

Campaigns that has used mobile to successfully launch and/or re-launch a product or service.

A4. Campaigns for Sales Promotion

A Mobile Marketing Campaign that has led to a successful promotional campaign (contests, demonstrations, coupons, exhibitions/trade shows, games, sweepstakes, point-of-sale displays, merchandising, special offers etc.),resulting in increased customer activity and/or further engagement. Campaign should demonstrate mobile’s ability to reach a mass audience and change buying behavior.

A5. Relationship Building/Remarketing

Campaigns that build or manage strong relationships with customers ,should be measured by an increase in customer loyalty and/or led to customer retention.

A6. Best use of Apps/Games for Marketing

Applications/Games used to market a particular brand/product.

A7. Most Effective Campaign/App for Consumer

Best campaign/app/ad done by publishers and app developers for consumer through mobile which can include various sectors like Entertainment, Travel& Tourism, Retail,Publishing, Financial services, etc.

A8. Campaign To Drive Sales

Any mobile marketing campaign that directly results in sales of a product/service via mobile. The campaign should be focused only on mobiles to drive/increase sales which can include discounts/offers/gifts/etc to ensure increase in sale of their products through their mobile app/website. The success will be measured by the amount of sales done during the marketing campaign.

A9. Social/Not For Profit Campaign

Camapigns for a not - for - profit organization or government agency to drive social change

B.Channel/Media Strategy

B1. Cross Media Integration

Campaigns where mobile marketing was integrated as a core strategy with minimum 3 other media and communication channels. For example, TV, Print, Radio, Outdoor, PR, Direct Marketing, etc.

B2. In-App Advertising

Use of various form of mobile advertising like banner, push ads, videos, full page ads , etc In-app.

B3. Mobile Applications

Any mobile app that was created as part of an integrated mobile marketing strategy to either provide information, entertainment, productivity or utility as part of the customer experience

B4. Mobile Website

Any mobile website (not an app) developed to provide an enhanced mobile experience to showcase a company, product, brand or service.

B5. Use of Social Media

Campaigns featuring the use of social networks/communities on a mobile platform.

C.Enabling Technologies

C1. Innovation

Campaigns featuring new or groundbreaking techniques and/or technologies to market a service or a product or even using existing technology in a new or unconventional way to promote product/service to engage customers or to increase sale

C2. Mobile Commerce/ Most Effective Integrated Payment Solutions

Payment Solution apps/technology which includes the processing of a commercial transaction on a mobile device at traditional/online retail outlets. This category also includes integrated payment solutions made by companies/publishers/app developers to help pay for goods and services and enhance consumer experience.

C3. Use of Video

Campaigns that increases customer experience and engagement with the brand using mobile video or rich media technologies in a mobile environment.

D.Hall Of Fame Awards

D1. Young Agency of the Year

(Entries invited)
Agencies that have shown promise by innovating the way they market on the mobile platform and promise much better use of new and existing tools to engage customers and create brand awareness and also increase sales.

D2. Mobile Marketer of the Year

(Entries not invited*)
Mobile Marketer of the Year is selected by the esteemed Judges from the maximum metals won in above categories.

D3. Agency of the Year

(Entries not invited*)
The mobile/ creative agency/ organisation that won the maximum metals in above categories.

D4. Mobile Person of the Year

(Entries not invited, nomination only)
A Mobile person of the year will be awarded to an individual who has contributed towards propelling the industry which helped re-define the mobile marketing viz. in any relevant area of medium innovation, measurement framework, brand impact etc. This individual can be anyone from the agency or a publisher,enabler,a media owner or an advertiser.‎

*The winner will be decided on the basis of the total number of points won by the agency in the other categories; A.Marketing Strategy, B.Channel/ Media Strategy and C.Enabling Technologies

- Gold 10 points
- Silver 5 points
- Bronze 3 points

Other Awards