exchange4media in collaboration with TAM Media Research has been bringing TELEPEDIA, a weekly synopsis of television viewing pattern across different genres, to our readers for over a year now. The offering has a new avatar in 2009. There are more channel genres that have been added and now the shares of not just C&S but also All and Digital audiences are available. Some others changes to simplify the information given are also made.

TELEPEDIA aims to provide a quick overview of the changes in TV viewing behaviour every week to enable well-informed debate.