Car makers take recovery road to big-bang advertising

A slew of hi-decibel launches and a quarter of growth gets auto majors to spend big on advertising again

Tata Motors turns the 'key' to success with Zest print ad

The much-awaited launch of the group's compact sedan came with an innovative front-page ad in the Times of India featuring a bar-coded key for test dr...

Rediffusion Y&R bags creative duties of Tata Motors’ Revotron petrol engine

The account was won following a multi-agency pitch. Rediffusion Y&R has worked closely with Tata Motors to launch a nation-wide campaign to showcase t...

Rediffusion Y&R bags creative duties of Tata Motors’ Revotron petrol engine

The account was won following a multi-agency pitch. Rediffusion Y&R has worked closely with Tata Motors to launch a nation-wide campaign to showcase t...