Zee awards digital biz to Interactive Avenues

Interactive Avenues has bagged the digital and social media marketing duties of Zee TV and Zee Cinema, following a multi-agency pitch

Star Gold’s step-by-step strategy to become a ‘reach’ platform

STAR India had experimented once again when it decided to premiere blockbuster titles on its Hindi movie channel Star Gold. However, this time, Star G...

South masala adds flavour to the Hindi movie genre

 Dubbed south Indian movies, especially action movies, are increasingly finding a loyal audience base on Hindi movie channels

Bollywood premieres back on movie channels

In reversal of the recent trend of showcasing new movies on GECs, networks are returning focus on movie channels to strengthen its position & incr...

Hindi movie premieres hold fort on television

Though there has been a rise in movie acquisition costs, movie premieres on TV continue to fare well, with broadcasters eager to cash in on their popu...

Networks move Bollywood premieres back to Hindi GECs

Larger viewership, better GRPs and stronger monetisation avenues work in the favour of Hindi GECs as opposed to movie channels

What makes the Hindi movies genre lucrative for b'casters?

With ZEE adding yet another Hindi movie channel to its bouquet, we decode why this genre is a great place to be in

Hindi movie channels increasingly engage media planners to create top-of-the-mind recall

The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won...

DEN Networks introduces 22 HD channels in Kochi

Kerala has a total market size of 6 million cable homes, out of which, DEN has more than 20 per cent market share currently

Zee Cinema unveils brand new identity and logo

Celebrating its 21st anniversary this month, Zee Cinema unveils a brand new identity globally

ZEEL and Amagi add Zee Cinema to list of channels that offer geo-targeted advertising

This addition will allow advertisers to target viewers across 16 markets in India and increase share of voice in target markets

Zee Cinema launches new brand awareness campaign in four cities

Zee Cinema has unleashed an interesting and engaging brand awareness campaign in four cities including Mumbai, Pune, Nashik and Nagpur in Maharashtra.

K Ganesh of Zee passes away.

The Senior Territory Head, Hindi Movie Cluster, Bengaluru, passed away following a cardiac arrest.

Zee Cinema starts Malamaal Diwali

It’s a Diwali bonanza from 1st to 6th November, 2010 from 8 pm onwards on Zee Cinema with Malamaal Diwali. This celebration gives viewers an opp...

Zee Cinema partners with Ethnic Channels Group in Canada

The deal provides Ethnic Channels Group the rights to distribute the service on Cable and Satellite platforms

Zee Hindi Movies Cluster bags seven awards at the ACEF Awards

Zee Cinema has won two Gold awards, & pictures has won one Gold and two Bronze awards, and Zee Classic has bagged one Gold and one Bronze award

Zee Cine Awards 2017 to be held in March

With Zee Entertainment reaching out to over 1 billion viewers across 171 countries, the event will be telecasted nationally and globally