Digital to influence Rs. 4500 cr. FMCG consumption by 2020: Google, BCG Report

Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent...

How will storytelling rescue advertising in the digital age?

While storytelling has always been an important aspect of advertising, for brands it is important to create meaning and emotional connect with its tar...

Is Facebook's new video property an advertising goldmine?

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

YouTube gets a makeover, revamps desktop, app design with a new logo

Intuitive user experience and content take the front seat across all the changes made to its desktop and mobile app

Five ads that became social media gold

We decode 5 ads that recently went viral... We decode 5 ads that recently went viral...

Google makes publishers an offer they can't refuse, maybe

Google is reportedly offering publishers more control over ad sales on Youtube as well as their own websites if they choose to use YouTube’s backend v...

The shows must go on...

With DD National’s popular show ‘Tenali Rama’ being recently launched on Sony SAB with a fresh and modern look, we look at the recent trend of channel...

Circus Elephants creates new ad campaign for FreshMenu.com

The campaign focuses on the joy of group eating and a range of global cuisine offered by the brand

Godrej protekt creates a memorable rhyme for hand-sanitizer

The film, conceptualised by Creativeland Asia, highlights children’s love for exploring

Honda launches campaign for CB Shine SP

The ‘Effortless Style. It’s Special!’ campaign’s central theme is how the technologically advanced CB Shine SP lets the rider effortlessly boast his p...

Qoruz launches Social Media Campaign Tracker to help companies measure up

Co-Founder Praanesh Bhuvaneshwar says this tracker enables brands to measure the earned media performance

Content creators, marketers welcome YouTube's new monetization policy

YouTube updates guidelines on ineligible content, will prevent content with hate messages or discrimination of any type from featuring ads and monetiz...

Dekkho aims to be the default destination for short format premium content: Vinay Pillai and Tanay Desai

Founders Vinay Pillai and Tanay Desai on Dekkho’s USP, aggressive tie-ups, marketing strategy, competition with YouTube, and future plans

Happii-Fi garners over 10 million views and 2 lakh subscribers

The channel went live with four new enticing content pieces with a mix of digital videos in a span of one week starting January 23, 2017

Indian digital content creators relatively unaffected following YouTube fiasco: Experts

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, f...

Media plans are fake approximations of a person's life: Sanjay Nazerali, Chief Strategy Officer, Carat Global

Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conve...

Staring at possible $750 million loss, Google brings in third party help

Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs

CEOs aren't leveraging their social network presence: Weber Shandwick study

The study titledSocialising Your CEO IV: The Engagement Factor finds that while CEOs embrace social media, they struggle to take it to the engagement...

Algorithms are not fool-proof: Google’s UK fiasco a wake-up call for marketers?

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is s...

Google promises improvements in brand safety controls after YouTube fiasco

Google said it will work to provide simpler, more robust ways to stop ads from showing against controversial content as a number of clients stopped ad...

Regional original content will not surpass consumption of cinema in the South: Ram Veerapaneni, India MD, Whacked Out Media

Ram Veerapaneni, India MD, Whacked Out Media, shared the company’s recipe for success with exchange4media in a recent interview.

Happii-Fi, SABGROUP’s digital initiative, gains over 1 lakh organic subscribers within two weeks

YouTube channel,Happii-Fi,records over 3million views within two weeks of going live with its first video

Guest Column: Digital video to rule the roost in India in 2017: Gaurav Gandhi, Viacom18

Gaurav Gandhi, COO, Viacom18 Digital Ventures, looks back at the highlights of 2016 in the digital video spectrum and what to expect in 2017