IPL T20: Going forward, online will eat into television ratings

Being out of home is not always the reason to watch IPL online. According to MEC IPL TV Rating Prediction study, online was replacing television at ho...

Réal bets big on digital for its repositioning

Réal takes the digital media route for the first time; launches a dedicated website and builds strong presence across Facebook and YouTube

Why be the 30-second spot when you can be the whole show?

Robert Kyncl of YouTube shares case studies of Unilever, TopShop & Chevrolet to elucidate how brands can use YouTube to reach out to a greater consume...

Reporter's Diary: Love is in the air, literally!

Reporter Priyanka Nair discovers the myriad hues of love on a rainy evening, amid the cacophony and clutter of brand ads on television

Now, online ads come under ASCI scanner

For the first time, ASCI has tracked & upheld complaints against four online ads, which include two HUL brands - Ponds BB Cream & Sun Silk Perfect Str...

Prepare for the transition of brand comm from ads to acts: KV Sridhar

Now is the right time for Indian marketers to start building non-transactional messages in the digital space & create ideas that are relevant to peopl...

Ogilvy India’s ‘Envied’ lot; Grand Prix for Google reunion ad

Ogilvy India awarded 35 winners at its inaugural Envies awards in Mumbai yesterday across categories such as Film, Radio, Outdoor, Digital, Design, an...

Ogilvy India's 'Envied' lot; Grand Prix for Google reunion ad

Ogilvy India awarded 35 winners at its inaugural Envies awards in Mumbai yesterday across categories such as Film, Radio, Outdoor, Digital, Design, an...

Ode to grand old ads: AIB creates an advertising time machine

Comedy collective AIB has collaborated with beat-boxing band Voctronica to produce a video that that pays homage to the greatest, most memorable ads I...

YouTube launches ad-free service; should content creators be worried?

YouTube Red is a new service slowly being rolled out by the digital video giant and which aims to provide subscription-based, ad-free service to users...

Realistic mashup to Nike’s original 'Da Da Ding' video goes viral

Epic Spiritual’s video 'Nike Da Da Ding: Other Women'shows the other side by featuring everyday women and their struggles

Apple iPhone 7 brand film goes viral; clocks 3.5 million views in a single day

Both iPhone 7 and iPhone 7 Plus will go on sale in India on October 7 this year

#SkoreChampion Song ft. DJ Bravo & Chris Gayle premieres on YouTube

The Indian rendition of the song features brand ambassadors Dwayne Bravo & Chris Gayle and has crossed 372,948 views on YouTube while also trending on...

Godrej protekt creates a memorable rhyme for hand-sanitizer

The film, conceptualised by Creativeland Asia, highlights children’s love for exploring

Honda launches campaign for CB Shine SP

The ‘Effortless Style. It’s Special!’ campaign’s central theme is how the technologically advanced CB Shine SP lets the rider effortlessly boast his p...

Circus Elephants creates new ad campaign for FreshMenu.com

The campaign focuses on the joy of group eating and a range of global cuisine offered by the brand

Five ads that became social media gold

We decode 5 ads that recently went viral... We decode 5 ads that recently went viral...

Gender equality and diversity ruled the viral ad space in 2017

Advertisements in 2017 were dominated by some core global issues: gender equality, women’s rights and need for diversity

SRK’s ‘Ra.One’ flexes its marketing muscle

Shah Rukh Khan’s much awaited movie ‘Ra.One’ is expected to be the most advertised Indian film. Setting a trend in film marketing, t...

Not just a marriage of convenience, Shaadi.com aims for disruptive ideas in mobile

Mobiles and social media have changed the profile of the consumer and the way he engages with shaadi.com, says Gourav Rakshit, President and COO of th...

Guest Column: How to supercharge your brands with videos

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respectiv...

Women consume 25% more data than men on 4G: Mogae Media

The study was conducted in October 2016 by Mogae’s Incelligence team across 8,144 4G users across India. This insightful study threw up some interesti...

Media plans are fake approximations of a person's life: Sanjay Nazerali, Chief Strategy Officer, Carat Global

Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conve...