Neo goes ‘all’ sports

The launch of all-sports channel Neo Prime, positioned as the destination for sports enthusiasts, marks the end of Neo Cricket

IPL 5: Padding up for a tough fight ahead

Controversies, ratings dip, unsold inventory are taking a toll on Brand IPL. An MSLGroup report takes a look at whether the league is still a smash hi...

Pomotional strategy for WSH

It is an aggressive campaign that attempts to create awareness for the brand by creating a ‘hockey experience’

Flashed Yesterday: Bridgestone bags title sponsorship rights for inaugural WSH

Bridgestone, has come on board as the ‘Title Sponsor’ of World Series Hockey

Bridgestone bags Title Sponsorship Rights for inaugural WSH

Bridgestone, has come on board as the ‘Title Sponsor’ of World Series Hockey (WSH), the biggest-ever hockey league in the world

Double whammy for Nimbus - BCCI scraps deal; WSH postponed

The BCCI has terminated its broadcast deal with Nimbus for non-payment of outstanding dues. The BCCI will encash the bank guarantee of Rs 2,000 crore.

Delhi Wizards comes on board World Series Hockey

Wizcraft International has acquired the Delhi franchise of the World Series Hockey (WSH). The Delhi Wizards is the fourth team with a franchisee.

Red Digital to manage social media duties for World Series Hockey

Red Digital is currently engaging fans in viral activities such as trivia, games, polls, promos and contests to keep fans abreast on latest happening...

Neo Sports to broadcast World Series Hockey in India

Neo Sports has bagged the telecast rights for the World Series Hockey in the Indian Sub-Continent. According to industry sources, the rights have been...