TV-led campaigns still most successful at generating ROI for brand, reveals Warc's effective marketing report

Warc, the global marketing intelligence service, has released its IPA Effectiveness Awards Report, a study of effective marketing trends based on the...

Digital has a 'reach ceiling' and is most effective supporting TV: Warc Toolkit 2017

Research by Nielsen confirms that TV remains the biggest single driver of reach, ahead of digital platforms. Brands currently investing in TV who want...

Mars' M&Ms, retailer John Lewis, Brooke Bond Red Label win Golds at Warc Media Awards

The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use o...

UK adspend growth forecasts hold strong despite Brexit vote, AA - Warc Report

TV ad expenditure across all formats totalled £1,224m in Q316; Radio adspend reached £157m; OOH reached £279m; Cinema adspend touched £65m while Inter...

Rise of 'dark social' and chat apps to impact marketers: Warc Toolkit 2017

According to the global marketing intelligence service, 84% of social sharing happens via dark social platforms whilst 90% of social marketing investm...

Global advertising spend for mobile video seen at 28% CAGR over five years: Warc Toolkit 2017

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence s...

India's digitization offers new opportunities for Indian marketers: Warc report

Warc, the global marketing intelligence service, has released its Asian Strategy Report 2017, an analysis of the region's most effective marketing tre...

Social strategists deploy short-term tactics: Seriously Social Report 2016

Analysis of the entries to the 2016 Warc Prize for Social Strategy finds the key trends that emerged in social media campaigns this year

BBDO India wins Grand Prix at Warc Prize for Asian Strategy 2016

BBDO India managed to take top honours by winning both The Grand Prix, which comes with a $5,000 prize, and The Asia First Award for 'Share The Load',...

Strongest annual rise in adspend for India this year, up 13.3%: Warc

The latest Consensus Ad Forecast from Warc says that global advertising spend growth will slow down next year

Warc cuts 2015 ad spend growth forecast to 2.3%

Expectations downgraded by 2.5 pp amid slowdown in the US and China. India (16.1%) and China (9.0%) are predicted to record the strongest annual incre...

PHD's Unilever work tops ranking of best marketing campaigns in the world

WARC ranking places 'Kan Khajura Tesan' and 'Dove Sketches' at #1 & #2

Evaluation of creativity can be subjective; in-market performance cannot: Joseph George

Joseph George, CEO Lowe Lintas India, talks about what goes behind the many 'firsts' that the agency has achieved, the latest being Lowe Lintas India...

Ogilvy Mumbai declared most effective agency office in the world

This is the second consecutive year that the agency has bagged this accolade in the 2013 Effie Effectiveness Index

Generate content that’s shareable: Roger Mulchandani

Brands should experiment with content & work towards integrating media vehicles for maximum reach, says the Director, Warc, Asia-Pacific

Generate content that’s shareable: Roger Mulchandani

Brands should experiment with content & work towards integrating media vehicles for maximum reach, says the Director, Warc, Asia-Pacific

APAC registers biggest hike in headline GMI: WARC

The index rose by 2.3 points to a value of 53.8. The headline GMI is a metric that combines monthly responses from global marketers on various trends

Global adspend forecast downgraded to 4% growth in 2013

The reduction in forecast growth for advertising spend next year by Warc is a reflection of the continued uncertainty about the global economy

Advertising Council of India goes online

The new website is part of Advertising Council of India’s ongoing efforts to make the Council more relevant and useful to its constituents

Forecasters cut ad spend growth figures

Since April, Italy, Spain & India have seen the biggest reductions while China & Russia are predicted to record the biggest ad spend increase...

India ad spend real growth to be lowest in BRIC economies

If forecast inflation is taken into account, China & Russia remain two fastest-growing markets; Brazil sees projected growth fall to +3.4%, while...