Scale of the campaign is similar to any FMCG product launch: Shantanu Gangane, Viu India

The Head of Marketing is expecting three to four times growth on OTT platform’s current numbers through its first 360-degree marketing campaign in Hin...

Google makes publishers an offer they can't refuse, maybe

Google is reportedly offering publishers more control over ad sales on Youtube as well as their own websites if they choose to use YouTube’s backend v...

Online video is a long game: Nickhil Jakatdar

Despite the intense completion in the OTT space, online video platform Vuclip feels that it has got its business model right, which will enable it to...

Vuclip to stream on Amazon Fire TV Stick in India

Fire TV Stick will stream movies, serials and music on your TV and give access to premium Viu content to millions of viewers in India

Shemaroo Entertainment inks licensing pact with Viu

The partnership will deliver on the quality content Viu’s highly engaged viewers value greatly, says Vishal Maheshwari, Country Head, Vuclip India

Vuclip appoints Nish Bhutani as Global Product Head

In his new role, Bhutani will lead product innovation and operations to grow the monthly subscriber base, increase user traffic and build engagement w...

Vuclip launches OTT Service- Viu in Indonesia

To amplify its efforts to deliver the best of Asian entertainmentthroughout Indonesia, Vuclip has entered intostrategic partnerships withIndiHomeFiber...

85% viewers in India consume short form video content on smartphones- Vuclip Global Video Insights Report

The Global Video Insights Report for 2015 released by Vuclip compares video consumption behavior of Indians with those in developed markets

Social sharing is boosting mobile video growth: Vuclip Global Video Insights Q2 15 Survey

The findings of the survey provide insight into consumer behaviour associated with sharing videos via social media and instant messaging platforms on...

79% Indian viewers prefer mobile video app with native language navigability: Vuclip survey

Survey by Vuclip indicates rising interest in mobile video apps that offer international content in regional languages along with single OTT for both...

Vuclip 2014 trend report: Mobile the most-preferred screen among consumers

About 67 per cent of the total respondents preferred mobile phones to watch movies, music videos and TV shows, while only 20 per cent men and 29 per c...

Broadcasters prep up for online video explosion

Video content is expected to be the most widely consumed form of media online. However, the market in India is still not sizeable, nor mature enough....

Mobile phones a clear choice in India for watching mobile video: Study

As per a Vuclip study of its user base, 81% of metro & 87% of non-metro survey participants identified mobile phones as a preferred medium

Over 80% Indians keen to watch movies and TV shows on mobile

Despite cost and buffering concerns, India's youth prefer to consume long form videos on their mobile phones, highlights Vuclip survey

Looking for success in mobile TV? Go the app way

Nielsen Informate Mobile Television suggests that apps have far better reach as compared to mobile websites, making it a winning deal for mobile TV in...

‘The Dirty Picture’ leads mobile video views in 2012: Vuclip report

Among the most watched Indian videos, it was clearly cinema that ruled supreme, with the top three video themes turning out to be movie-related clips.