Guest Column: Programmatic - Where you should be right now: Nadeesh Ramachandran, Vserv

Why is that the rate of adoption for programmatic in developed markets such as US or UK higher than that in India or for that matter even Southeast As...

Vserv ropes in Google India’s former retail head Nadeesh Ramachandran to head sales

In this role, Ramachandran will be responsible for driving Vserv’s sales efforts across India and Southeast Asia. His appointment will provide a major...

Google's app streaming seen as no menace to in-app advertising, say experts

Google's recent experiments that allow users to stream apps through Search without installing them might be seen as a danger to app developers and bra...

India mobile ad spends to reach Rs 720 crore in 2015

exchange4media’s mobile advertising report 2015 estimates that ad spends will increase 60 per cent in 2015 to reach Rs 720 crore with some experts exp...

Vserv forays into commerce; provides end-to-end solutions for Telcos and DTH operators

This step will empower consumer-facing companies to utilize the combined power of Vserv Smart Data platform and commerce solution

Maverick Capital Ventures invests in Vserv

With this investment, Vserv has raised a total of $18 million to date, including its first round of $3 million from IDG Ventures India

Trendspotting: The rise of e-commerce sales on mobile

With 91% consumers using apps and websites during their purchase journey, brands can benefit by making the journey easier and enjoyable

Brand dilemma in the multi-screen consumer age

In a world where consumers are straddling on multiple screens, the ability to match the message to the user has become a pivotal need for brands

Marketers lap up re-targeting for screen-agnostic 'always-on' consumers

The trend of users moving between devices has amplified. Hence, the ability to match the message to the user has become a pivotal need for e-commerce...

Vserv unveils proposition to lead the smart data revolution

Through its proprietary algorithm and 500 million+ unique user profiles, Vserv has created actionable user personas and identifies intent signals in r...

Vserv appoints Pranab Punj as AVP, Global Marketing

In his previous assignment, Punj was the Director of Digital Media at Viacom18, where he was responsible for driving marketing and managing the web bu...

InMobi grows user base to 759 million across 165 countries

As per the company's numbers for the period ending December 31, 2013, its user base is second only to Facebook, which had announced last month that it...

IDMA 2013 Grand Finale to take place tonight

With more categories & exclusive trophies, IDMA 2013 is all set to dazzle the industry. The star-studded Awards ceremony will take place at ITC Grand...

Vserv energises Indian mobile app development ecosystem

The mobile ad network has announces cash prize of Rs 1 lakh for Hackathon session at AppFest 2012, Hyderabad

“Mobile mktg should be consumer, not tech-focussed”

Industry experts believe it’s time for mobile mktg in India to understand consumer behaviour before leveraging new technologies

Vodafone partners with Vserv for app monetisation

The partnership will enable app monetisation for Vodafone’s developers targeting app distribution through its VStore