Oppo, Amazon, Vimal record maximum impressions during VIVO IPL

The ninth season of VIVO IPL clocked advertising revenue of Rs 1,200 crore with its sponsorship from more than 80 brands

Voltas has the highest brand equity in cooling and comfort appliances: Pradeep Bakshi, President & COO Voltas

Voltas Limited, India’s air conditioner brand from the house of Tatas, reinstated its position in the market by introducing the new “Voltas All Star A...

What are advertisers doing while HT-TOI are fighting?

As two leading dailies fight over readership numbers, we find out what marketers think of the ongoing war and how they decide where to advertise

Ogilvy Mumbai named APAC Effie Agency of the Year 2015

Ogilvy Group picked up 2 Golds, 4 Silvers and 2 Bronze metals at APAC Effie Awards 2015

Creative storytelling - then and now

Ajay Gahlaut, ECD, O&M and Samit Malkani, Creative Director, Google give the low-down on the art of storytelling to the new generation

Videocon appoints Sanjeev Bakshi as COO

Bakshi has worked with leading brands like LG, Philips, Godrej and Voltas and has worked across various departments and verticals, including product p...

Videocon appoints Sanjeev Bakshi as COO

Bakshi has worked with leading brands like LG, Philips, Godrej and Voltas and has worked across various departments and verticals, including product p...

Havas Media bags Voltas account

The agency will handle media planning and buying for Voltas. The business was awarded following a multi-agency pitch

Havas Media bags Voltas account

The agency will handle media planning and buying for Voltas. The business was awarded following a multi-agency pitch

Marketing Unplugged: Plan B to her wallet

After taking up the issue of innovation in pricing leading to strong brands being built, this fortnight Suman Srivastava in his blog Marketing Unplugg...

Brands must keep evolving to keep the audience connected

Building a brand is not an event but a process, which sees a company’s message continuously evolving to match changing goals and audience expect...