World Social Media Day: Industry experts herald growth of video content, VR and AI

Today on World Social Media Day, industry experts tell us what has changed in the social media space over the last one year and what can be expected t...

Flashed Yesterday: Republic TV to launch VR driven digital platform

The first of its kind virtual digital platform will make audiences part of the story

Perfect Relations to add VR and AR to its digital offering

The aim is to enable brands to create effective PR campaigns, which will use new technologies to showcase clients’ products and services in a unique m...

Hugo Barra joins Facebook, to lead VR efforts

Hugo Barra will drive all VR related efforts at Facebook as VP (VR), a segment where Facebook expects to invest over USD 3 billion over the next decad...

Virtual Reality and Augmented Reality offer extensive marketing benefits for brands: Warc Toolkit 2017

VR and AR are set to revolutionize the ecommerce industry with a value that is predicted to hit USD 150 bn by 2020.

Guest Column: 2017 will see an explosion of video content in every format possible: Rajiv Dingra, WATConsult

The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space

Housing.com and Tata Housing sign strategic, first-of-its-kind deal

The deal to build exclusive, end-to-end marketing platform is the third partnership between Housing.com and Tata Housing

Can Facebook Carmel boost virtual reality adoption?

A web browser that supports virtual reality announced by Facebook can help develop practical VR solutions for brands and marketers and further propel...

Guest Column: Is Augmented Reality only for collaborative gaming? – Santanu Ghatak, Ziox Mobiles

PokemonGo is officially not a fad but here to stay. With millennials entering the new target audience segments, anything with a cute creature is here...

Guest Column: Cannes Lions 2016 - Content companies will now need to cater to 'experiencers', not viewers: Sameer Sainani, BCCL

BCCL Director reiterates the scope of VR in marketing today, shares key take-aways from session @Cannes Lions

Cannes Lions 2016: 'VR Virgins' to disappear; immersive experience set to overtake TV in a few years, say experts

Mike McGee, Chief Creative Officer & Co Founder, Framestore, Karen Boswell, Interactive Lead, adam&eve DDB discuss ‘Establishing a VR Roadmap for Crea...

5 key takeaways from Facebook's Q1'16 results

Facebook’s first quarter results for 2016 beat all expectations by analysts. Taking advantage of the great results, Facebook further announced a new t...

Tata Motors carries out Rs 7 crore ToI Pan India campaign

After roping in Lionel Messi as the brand ambassador, the new Virtual Reality print campaign has been done in Mumbai, Delhi and Bangalore, along with...

Guest Column: 6 Digital trends to watch out for: Pratik Gupta: Co-founder FoxyMoron

Digital marketing has over the last few years undergone a substantial transformation and created a wave of new possibilities for brands, writes Pratik...

We want to be the Google of visual search: Arnav Ghosh CEO Blippar India

Having just raised $45 million in funding last year and close to 700,000 users in the country at last count, Blippar has now set its eyes on India. We...

Guest Column: Digital & Technology Trends 2016: Prasanna Kulkarni

2016 is expected to witness an extension of the key trends that set their foundation in 2015 to take the advertising paradigm to the next level writes...

MTV’s virtual move for ‘MTV Chat House’

MTV’s new show ‘MTV Chat House’ is designed on a format that blurs the boundaries between the virtual world and the real world.