Mindshare appoints John Thankamony as Head – Programmatic

He operates from the Mumbai office but will also be regularly involved with the Bengaluru and Gurgaon offices

Mindshare ,FoxyMoron create new digital campaign for Moto 360

Conceptualised by Motorola’s digital marketing agency Mindshare in partnership with FoxyMoron for digital creative duties, the campaign highlights the...

Mindshare appoints Vinod Thadani as Chief Digital Officer, South Asia

Thadani will be responsible for managing the agency's full-service digital offerings for existing clients as well as bringing in new business to the a...

Mindshare appoints Vinod Thadani as Chief Digital Officer, South Asia

Thadani will be responsible for managing the agency's full-service digital offerings for existing clients as well as bringing in new business to the a...

Indian Digital Media Awards returns for another edition

Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languag...

The race begins: Entries now open for IDMA 2014

The Indian Digital Media Awards celebratethe digital marketing field and recognise benchmarks that will shape the future of the field and also inspire...

Indian Digital Media Awards returns for 2014 edition

With the who's who of the industry in the advisory board and jury panel, IDMA 2014 promises to be an enthralling edition. The Awards celebrate the bes...

Can mobile advertising reach the Rs 430-cr mark in 2014?

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to kno...

MMA partners with GroupM through Madhouse

This is an initiative to strengthen commitment to India Council; Mobile Marketing Association to set up a physical presence in the growing Indian mark...

Video: Digital doesn’t have to be a subordinate medium: Vinod Thadani

The COO of Madhouse explains how clients should create briefs for campaigns and not for any particular medium, at the grand finale of IDMA 2013

Madhouse marks 1st anniv with new mobile ad network

SmartMAD offers advertisers several options by providing targeted serving capabilities on premium & long tail publisher properties

Imperial Blue uses mobile to reach newer audiences

The brand has tied up with Airtel, Tata Docomo & Uninor to launch Seagram’s Imperial Blue Superhits Movie for the mobile platform

Star Gold’s mobile advertising buzz for ‘Bol Bachchan’

Star Gold recently introduced a new mobile advertising technology called ‘M-AdCall’ for the premier of the movie ‘Bol Bachchan’ on the channel

“Mobile mktg should be consumer, not tech-focussed”

Industry experts believe it’s time for mobile mktg in India to understand consumer behaviour before leveraging new technologies

YouTube innovates to reach out to mobile users

RockeTalk & Maxus carve a mobile app – Profile Ring Back Tone – for the social distribution of YouTube’s theme song for Olympics

Antakshari moves to the mobile platform

Nokia partners with RockeTalk Maxus to launch the audio game show, allowing Nokia users to participate simultaneously on their mobile phones

Madhouse eyes top advertisers in India

Unlike ad networks or mobile advertising solution businesses, Madhouse is entering India in the space of all-inclusive mobile marketing solutions

China’s mobile marketing Co Madhouse in India

Madhouse India will provide brands, ad agencies and marketers with comprehensive mobile marketing service. It plans to open offices across 3 cities

Mindshare’s mobile mktg excellence centre in India

Mindshare India will drive mobile thought-leadership and establish best practice with the rest of the network and also develop & nurture new talen...

InMobi, NDTV partner to bring rich media ads to smartphones

InMobi and NDTV have entered into an exclusive partnership to bring mobile ads to consumers on NDTV’s mobile applications. Under the terms of th...