Mass personalisation will be the key to winning customer confidence: Vikas Katoch, CEO, Adomantra

The online video industry grew by a whopping 200% in 2016 and the CEO of Adomantra is making hay while the sun shines by being present in 190 countrie...

Guest Column: Market-makers will help navigate the fragmented digital advertising market: Vikas Katoch, Adomantra

A market-maker will assist brands with data mining, analytics, programmatic and traditional digital advertising in maximising their impact by personal...

Are Indian advertisers ready to combat Methbot?

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network...