Videocon gets into a festive mood with its social media campaign #AbDikhengeAsliRang

The brand has announced its new social media campaign #AbDikhengeAsliRang. Highlighting the technology of more natural colours of Videocon’s revolutio...

Unregulated consumption of content online and on OTT is a challenge: Jawahar Goel, Chairman and MD, Dish TV

Dish TV’s recent merger with Videocon DTH will make it one of the largest players in cable and satellite distribution in the country. Jawahar Goel, Ch...

Kenstar appoints Rajiv Kenue as COO

With over 26 years of experience Kenue has worked in various consumer sector organizations such as HCL Infosystems Ltd, Moser Baer, Samsung India Elec...

Micromax, Videocon, Force, Timex, Relispray, Astral Pipes make a beeline to associate with Sultan

Most of these brands have been leveraging their association with Sultan through separate advertising campaigns and contests which are running on TV

IPL 2016: Mumbai Indians becomes top trending team on Twitter

According to the IPLT20 website, the #IPL has been tweeted more than 7 million times already with Mumbai Indians becoming the most talked about team i...

IPL 2016: Mumbai Indians becomes top trending team on Twitter

According to the IPLT20 website, the #IPL has been tweeted more than 7 million times already with Mumbai Indians becoming the most talked about team i...

Second year in a row, brand advertising on Raksha Bandhan remains subdued

Past two years have witnessed dwindling advertiser interest in the festival. Continuing the approach from last year, brands are focused more on digita...

Is ISL too slow to score with brands?

With less than three weeks to kickoff, the Indian Super League is still struggling to get enough sponsors on board

Rediffusion regains lost ground, adds 16 new accounts on comeback trail

Rediffusion Y&R had undergone a rocky phase in 2010. Since then, the 40-year-old agency has spent the better part of its resource in rebranding and re...

Making Big Data work for brands in India

Big Data can help brands reach consumers through highly relevant, discoverable and targeted advertising when used intelligently to combine datasets fr...

TO THE NEW Roundtable brainstorms over 'Social for Business'

Are brands and organisations using social media well enough to their advantage? To explore tangible business performance of social media on digital pl...

Rediffusion Y&R bags Videocon's handsets, flat panel displays & telecom biz

The size of the account is estimated at over Rs 150 crore. McCann's Tag was handling the mobile handset business before, while JWT was handling the ot...

Videocon appoints Sanjeev Bakshi as COO

Bakshi has worked with leading brands like LG, Philips, Godrej and Voltas and has worked across various departments and verticals, including product p...

Videocon appoints Sanjeev Bakshi as COO

Bakshi has worked with leading brands like LG, Philips, Godrej and Voltas and has worked across various departments and verticals, including product p...

Videocon shifts biz from McCann’s T.A.G. to Mindset

The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back

Videocon shifts creative duties from McCann’s T.A.G. to Mindset

The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back

Videocon shifts creative duties from McCann’s T.A.G. to Mindset

The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back

Sony Six expands reach across DTH platforms

The channel will showcase sports action in Standard and High Definition from its line-up of international sporting events including cricket and footba...

Consumer durables look to rev up sales this festive season

While Videocon has a marketing budget of Rs 100 crore for the festive season, Kelvinator is eyeing a 35-40 per cent CAGR over last year

SC 2G verdict clouds Uninor media review

Even as Uninor is expected to announce its media partner soon, SC’s decision to revoke the telecom player’s license will leave little impa...

AMO Communications bags Sansui & Kelvinator creative mandate

Following a multi-agency pitch, Videocon Group has appointed AMO Communications to handle the creative business for its Sansui and Kelvinator business...

Quadrant Communications: Of woolly mammoths & open team effort

Quadrant Communications registered a growth of 25-30 per cent in 2010 and is looking to further consolidate that growth in 2011. Quadrant’s Raja...

Videocon's zero paisa per second – Old plans, new names

While Videocon is advertising its zero paisa per second call plan, what they are really doing is offering free bundles for Videocon users.