Indian digital space saw 10,000 advertisers this festive month: Adby Ventures Report

97 per cent of the desktop and mobile display market is yet to adopt video advertising. This indicates the low penetration of video as an ad medium on...

Is Facebook's new video property an advertising goldmine?

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Facebook introduces new way to buy in-stream video ads

Facebook has announced that the company is investing in an ecosystem of short and long-form video content.

Indian digital content creators relatively unaffected following YouTube fiasco: Experts

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, f...

Creative and metrics key for InMobi as it ramps up focus on video ads

The ad tech company has seen its video ad consumption triple in India over the last year and expects video ads to make up nearly 50 per cent of its re...

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitc...

Are Indian advertisers ready to combat Methbot?

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network...

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

Rewind 2016: Digital video comes of age

Digital video continued skyrocketing as projected but what was interesting to see was the emergence of a more mature class of advertisers with a strat...

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space?

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data mana...

Facebook apologizes for "overstated" video metric

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketer...

Can Facebook challenge YouTube’s video reign?

As Facebook pushes aggressively to woo video content creators, is YouTube’s long held dominance in jeopardy?

Why India ranks lowest in Asia Pacific in video ad viewability?

A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and other...

With 93% viewers choosing ad blockers & 82% watching mute videos; are online video ads effective?

The highly respected 2016 Internet Trends Report compiled by Mary Meeker suggests that digital video ads might not be as effective as they are expecte...

93.6 % monthly active users in India access Facebook on mobile , says report

The "How Mobile Moves People" study carried out by IMRB and commissioned by Facebook looks at behavioural habits of Facebook users, with the company o...

Indian users access Facebook 2.4x more than Twitter, 2x more than YouTube, says study

The "How Mobile Moves People" study carried out by IMRB and commisioned by Facebook looks at behavioural habits of Facebook users.

Rewind 2015: A Good Year: Pancham Endlaw

Transparency and programmatic advertising will become even more important in 2016 and those digital companies who have not jumped on to the wagon in 2...

Rewind 2015: A Good Year: Pancham Endlaw

Transparency and programmatic advertising will become even more important in 2016 and those digital companies who have not jumped on to the wagon in 2...

Verizon to Acquire AOL for $4.4 billion

The acquisition of AOL will further drive its OTT and digital content strategy, especially video content, as Verizon seeks to create cross-platform bu...

Culture Machine launches Intelligence Machine, a tool for branded video

Intelligence Machine combines big data and content across platforms to glean insights into audiences, content and brands. The platform indexes and ana...

There's no prime time for viewers; it's become 'my time': Preetesh Chouhan

TV channels are rapidly adopting online videos to engage their audience, curating online only content which forms an extension of their TV shows, incr...

Is advertising on YouTube worth it?

Confused over advertising on youtube ? Read the article at Exchange4media and get the full information on spending over advertising on youtube.

India is at par with other countries in quality & delivery in the digital space: Martin Shaw

The Digital Head (APAC), Maxus speaks about the changing digital ecosystem and the importance of a holistic approach towards marketing