Big brands down south welcome Onam with inimitable campaigns

Malayala Manorama and Mathrubhumi have rolled out a viral music video and an on-ground roadshow, respectively, to make a significant start to the fest...

Onam season compels marketers and advertisers to up the ante

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

The Week takes rivals head-on in latest ad campaign

Urging competitors to dispute their claims, Malayala Manorama said that the campaign sought to set the record straight for the advertising industry

Print media now in power-play mode; scrutiny of ad pricing underway across several dailies

Eyeing early gains in FY18, several newspaper brands have either hiked ad rates or are mulling the same

Malayala Manorama elevates Varghese Chandy as Vice President

In a recent development regional newspaper Malayala Manorama has elevated Varghese Chandy as Vice President of the publication. Prior to this he was w...

Will the 100% FDI move in Food Processing Sector translate into big ad revenues?

This move will also open the gate for food processing giants like Walmart, IKEA, Tesco and others, and apart from upliftment of farmers, there is an o...

Print players bullish on festive ad revenues; ecommerce, auto brands to drive growth

The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too

ABC's entry in digital measurement a forward-facing move, say publishers

Publishers welcome the decision of The Audit Bureau of Circulations to initiate digital measurement for member publications, a move that is predicted...

No 'Neta' in govt ads: How will it impact print sector?

SC's recent judgement on banning use of images of any politicians except PM, President and Chief Justice of India in govt ads could have negative impa...

Publishers disagree with GroupM's 5.2% print AdEx estimate, peg growth in double digits

Publishers pin their hopes on economic growth and policy changes, while awaiting comprehensive AdEx estimates derived from other reports

Flashback 2014: Neither the ache din nor the revival has happened: Varghese Chandy

In an exclusive interaction with exchange4media, Varghese Chandy, Chief General Manager- Marketing & Advertising Sales, Malayala Manorama, talks about...

Q3 infuses a fresh wave of optimism in South India print industry

Print sector in the south reaps the benefits of a diverse festive season

30-35% drop in retail advertising spends across South India

Overall the retail ad spends have dropped between 15-20 %, both in TV and Print, jewellery & retail being the highest contributors to the drop

Onset of festivities gives print media much to cheer about

Automobiles, telecom, real estate and consumer durables have started spending confidently on the medium and the trend is likely to continue

More not merrier in South TV industry

The market may have been dynamic in this part of the country, but it cannot support the increasing numbers of TV channels, caution industry experts

Media waits for its share of 'Acche Din'

With the economy yet to recover fully from the slowdown, print players pin their hopes on festive seasons, overall industrial growth & the appliances...

Print players cold to IRS 2013 revalidation?

Citing anomalies that remain in the audited Survey and labelling it as irrelevant, members of the print industry insist the lifting of the abeyance ma...

Print industry in Kerala gears up for Onam boom

Change in the government is likely to revive the economy and hence increase advertising spends, especially during Onam, although currently the market...

Are FMCG advertisers undermining the power of print?

TV has always been a weapon of choice for FMCG marketers. But the geographically broad & categorically specific reach of print used with creative idea...

Print players heave a sigh of relief on exemption from service tax

Print players are happy to have been exempted from service tax on sale of space for ads in print media. No imposition of import duty on newsprint is a...

Print industry feeling the pinch as IRS revalidation delayed, say media experts

According to media experts, the print industry has been without a currency for a long time now due to which planners & marketers are relying on dated...

Regional print players rue losing out on political advertising to TV, digital

Print players have admitted that spends have been much below expectations as TV & digital grabbed a major chunk of the ad pie, even as individual adve...

Publishers, advertisers going with old IRS figures till revalidation is done

Though readership numbers are under the scanner, publishers feel that credibility is the key to get ads and that the numbers are just for reference

Longevity is an important feature of any successful brand: Varghese Chandy

In a tough competitive market, longevity is one of the important features of any successful brand, because the industry has witnessed a lot of fly-by-...