AirWhizz and Uber announce partnership

This partnership would ensure travellers a seamless booking of Uber cabs to and from the airport

How brands stood up for the Maximum City during the Tuesday deluge

When Mumbai came to a standstill on Tuesday, a slew of start-ups and brands came out in support with a host of services ranging from free food, WiFi,...

Uber comes up with first integrated marketing campaign for India

Rolls out first-ever TVC in India with the tagline ‘Ise Apni Hi Gaadi Samjho’; campaign theme ‘Apnapan’ aims to drive everyday brand connect and relev...

We want this campaign to change behaviour and get more users on Uber: Sanjay Gupta, CMO, Uber India

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost...

AXN India runs 360-degree marketing campaign for Sherlock Season 4 premiere

On-air promotions, social media buzz, on-ground association, outdoor campaigns, radio spots, and PR tools were strategically used to make the premiere...

Uber rides into party-season with #DontDrinkAndDrive campaign

Launches nationwide anti-drunk driving awareness drive by tying up with @RaeesTheFilm; campaign supported by B.A.D.D (Bars against Drunk Driving) an...

Guest Column: Conversational Commerce - will 2017 finally be the "Year of the Chatbot"? – Ishan Chatterjee, VML

As chatbots and Conversational Commerce continues to develop, I’m certain we’ll see newer and more innovative ways of brand – consumer communication a...

We've changed the way people move around in cities. Ashwin Dias, GM, Uber India

Cab service provider Uber finally launches India brand campaign that shows daily life of its drivers and passengers

With 1.06 bn calls in ecomm sector & 4.6 bn calls for cab booking, Truecaller users witness steep rise: TrueInsights Report 2016

The data in this report was aggregated anonymously from incoming and outgoing calls to ecommerce and cab hailing services in India during the period o...

Uber unveils first brand campaign in India - Move Forward

The campaign is inspired by stories we’ve heard from our riders and drivers and demonstrates the way in which Uber has empowered Indians across strata...

Ola shuts down TaxiForSure, lays off 700 employees; trends on Twitter

A year and a half back, Ola had acquired TaxiForSure for $200 million to gain market leadership against rival Uber

Amazon India, Exide Life, Ferrero Rocher, Ultra Tech ring in Raksha Bandhan celebrations

While Ferro Rocher &PaperBoat have innovated on their packaging, Amazon India, Exide Life have used a quirky tone to highlight the importance of this...

Ola Vs Uber war takes a new turn

Things have started heating up after cab-aggregator Ola filed an affidavit before the Karnataka High Court on June 27 accusing rival Uber of flouting...

Modi @ 2: With $222 billion investment pledges, Make in India gains significant traction

Since the launch of Prime Minister Narendra Modi’s ambitious campaign Make in India, the country has been witnessing multi-million dollar pledges from...

Uber marks 2nd anniversary in Mumbai with film-'What Moves Mumbai'

Produced by Supari Studios, the film ‘What Moves Mumbai’ says in line with Uber’s earlier theme to #KeepMumbaiMoving

Uber announces makeover of its brand identity

The rebranding exercise has been an exhaustive one with teams spending months researching architecture, textiles, scenery, art, fashion and people in...

Inside the Ola vs Uber marketing war zone

As Ola and Uber’s marketing war gets aggressive, we take a closer look at their brand expansion strategies aimed at new and existing markets

Corporate Brands and start-ups stand up for Chennai

With Chennai battered by torrential rains, big and small companies like Vodafone, Uber, Grofers and Zomato rally to help those affected by offering me...

Uber raises $100 million from Tata Opportunities Fund

According to market reports, globally, Tata Opportunities will invest between $75 million to $100 million in Uber

Ola, Uber trigger heated debate on Twitter over promotional campaigns, turn hostile

Both brands have been stepping on each others’ toes in terms of promotional offers. After being accused of imitating Uber’s earlier campaign, Twitter...