Twitter launches in-stream ads; takes Twitter video ads to the next level

Amazon, Maruti and Motorola have come onboard as the first advertisers in the market

Twitter Launches In-Stream Video Ads in India with Amazon, Maruti and Motorola

With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers

Gozoop bags digital mandate for HRX by Hrithik Roshan

The mandate includes social media strategy, content marketing and creative strategy across digital platforms

After Michael Jackson’s death and Trump election, Las Vegas shooting recorded saddest day on Twitter

Twitter, a credible news platform today, is one of the most sought after medium to vent out one’s emotion with regard to any tragic or joyous event

Case Study: How did @Nissan_India and @DatsunIndia tick the right boxes with ICC Champions Trophy Video Highlights?

With 93 per cent active Twitter users in India interested in cricket, highest among all countries in the world according to Twitter internal data, Nis...

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

Is Twitter pulling a one-eighty by introducing 280 characters?

Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.

Flipkart ups its social media game for 'Big Billion Days'

Flipkart has used its social media platforms innovatively for this year’s festive shopping season

How social media increased BankBazaar's consumer engagement

BankBazaar has increased its marketing spends on digital by 15–20%

How will storytelling rescue advertising in the digital age?

While storytelling has always been an important aspect of advertising, for brands it is important to create meaning and emotional connect with its tar...

Twitter introduces more than 35 premium video content partnerships in APAC

Indian users will be able to view content from The Ashes, ICC matches, Fox Sports Asia, Network18 and Filmfare games to name a few

Sir Martin Sorrell keeps his promise to Jack Dorsey, joins Twitter

The WPP CEO and Founder posted for the first time on Wednesday, September 13

Nestle MAGGI Hotheads #untrends on Twitter

The campaign urged consumers to break free from popular trends and display their original, unique selves

Twitter tributes pour in for #GauriLankeshMurder, journalists show solidarity

As Gauri Lankesh’s murder mystery kept the media fraternity on high alert, those in the industry took to Twitter to express their grief and said that...

Did sky-high pricing of IPL bid stop some firms from pulling out of auction at the last minute?

Industry insiders believe that few initially interested players might have found IPL to be too expensive an investment

Mumbai flood: When Twitter and journalists came to the rescue with real-time information

The torrential downpour on Tuesday brought Mumbai to a standstill and as it returns back to normalcy, we highlight the role played by Twitter and jour...

Idea behind #TweetToTheTop was to help media agencies use our platform better: Simon Brockman, Head of Global Agencies, APAC, Twitter

Twitter kicked off its new media agency programme #TweetToTheTop in India on Monday. We caught up with Simon Brockman, Head of Global Agencies, Asia P...

Twitter launches first-ever In Stream video sponsorship for a T20 cricket league

Fans can catch the best sixes, fall of wickets, Play of the Day and #HeroFanOfTheMatch videos on Twitter through an In-Stream Video Sponsorship partne...

How Motorola dominated the IPL 2017 conversation off the field

A look at how the smartphone brand engaged with cricket fans on twitter by sponsoring the Rising Pune Supergiant team

Twitter leads Facebook and Instagram in B2B channel initiatives: Pulp Strategy's Future of Content 2017 report

Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3%)  and Instagram (18%) by garnering the approval of 47% marketers

Society Tea’s digital campaign challenges Twitterati with a puzzle

The campaign aims to make consumers experience how quick and easy it is to make a good cup of tea

Ad from across the border starring Fawad Khan has Indians in a tizzy

Fawad Khan’s appearance in Pakistani property portal Zameen.com’s TVC is just what his Indian fans needed

#INDvPAK in #CT17 becomes most tweeted ODI ever!

Innovative integrations pave way for bigger and even more engaging Twitter conversations