Now, Flipkart it on mobile

The campaign, created by Happy Creative Services, aims to encourage consumers to shop from absolutely anywhere & accelerate the trend of shopping on t...

Tata Salt showcases Mary Kom’s love for the nation

The latest campaign carries the brand’s philosophy forward & celebrates contemporary icons that are going beyond their own success & giving back to th...

HDFC Mutual Fund's latest campaign highlights cancer's cruel choice

Conceptualised by Publicis South Asia, the campaign's aim is to drive awareness & let investors known about an option to donate their returns fully or...

Rediffusion Y&R bags creative duties of Biba

The mandate will be handled out of the agency's New Delhi office. The win is attributed to Rediffusion's credentials and ability to handle the categor...

Sprite plays smart card to reinforce its 'Clear Hai' promise

Conceptualised by Ogilvy & Mather, the latest campaign, featuring two TVCs - 'Valet' and 'Hill Station' - present inspiring moments of ingenuity and c...

Center Fresh takes a tongue-in-cheek look at the mad ad world

Conceptualised by Ogilvy & Mather, the brand's latest campaign, titled 'Yeh Wala', takes on the false claims made by various brands through misleading...

MTS gives birth to an internet baby

MTS has done all the right things for its new-born baby ad to promote its 3GPlus network - releasing it on a Bit Torrent site, creating social content...

Samsung goes to the Oscars, again

Samsung revealed some smart marketing moves, making the most of the 86th Academy Awards event, and also unveiled its new brand campaign, 'One Samsung'...

Coke takes the masses route to spread happiness

Farhan Akhtar & Deepika Padukone slip into the role of everyday people in Coke's new campaign that seeks to embrace and celebrate all the little momen...

An Idea against Ullu-ism!

Idea Cellular's new campaign, which highlights how mobile internet can empower users to evade unscrupulous situations and people, rides on a catchy ji...

Digital ad spends expected to grow at a CAGR of 34%: Rajan Anandan

According to the Google India MD, by 2020, India will have half a billion connected users. He added that India will soon become the second largest int...

"Innovation is about creation of new economic value through breakthrough ideas

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often...

Coke's anti-social media ad generates social media buzz

Coca-Cola has launched a giant branded funnel, called the 'Social Media Guard', to help people enjoy real moments & get over their obsession with soci...

Why so serious? Cadbury 5 Star offers the perfect cure in latest ad

The new rib-tickling ad by Cadbury 5 Star, sans the famous duo of Ramesh & Suresh, urges people to get rid of seriousness from their lives with a dose...

Brands show growing love for digital this Valentine's

Marketers found a refreshed love for the digital medium this Valentine’s season and the consumers witnessed outstanding campaigns on this medium as co...

Hewlett-Packard aggressively woos millennials with new devices

Hewlett-Packard has launched HP Slate6 VoiceTab & HP Slate7 VoiceTab, plus four new mobile devices for the new generation, especially engineered for t...

Are the radio ads against celebrities justified?

The recent ad on AIR's FM channel is a veiled attack on celebrity endorsers. Is it fair to blame celebrities for products they endorse or should the m...

Wake up to The Times of India's call on farmer suicides

A thought-provoking film created by Taproot India as part of TOI's campaign, 'Save The Farmer's Family', features the plight of a village family left...

How to choose the most effective channel to drive brand engagement?

Marketers have started opting for a perfect blend of digital media with other monologue mediums to get instant insights on consumer sentiments & act m...

Commerce, conscience & celebrity endorsements

Big B's recent remark against colas is seen as a belated reaction, which could undermine years of marketing efforts by a brand. It has also raised the...

Tata Docomo meets creative agencies

The size of the account is estimated to be more than Rs 100 cr. It is learnt that several leading agencies are a part of the review

"A good campaign can emerge out of any region if the brief is good & the client is brave"

Industry experts at the Creative Circle roundtable held at Epica Awards, while highlighting various aspects of advtg in India & the Middle-East, said...

A tune which is not RaGa – Mein Nahin? Hmmm!

Congress’ campaign ‘Main Nahi, Hum’ by Dentsu India has drawn flak from most quarters, even as the BJP has accused the Congress of lifting the same ta...

A journalist is known by his last story: Deepak Chaurasia

The Editor-in-Chief of India News shares the secret to the channel's success, the programming line-up for the General Elections, some controversies an...